Top 7 WordPress trends you should know for WordPress development

Since the time of its launch in the year 2003, WordPress is known to be one of the most renowned and highly acclaimed Content Management System (CMS), powering 75 million websites worldwide. From very simple user-friendly designs to complex portals, WordPress is the core design and development factor in any such website. Trusted by 60+ million website owners like BBC America, Tech Crunch, Sony Music, the New York Times, most of the renowned brand and services choose this CMS every year. Powering more than 29% of the total websites in the internet, this is one of the most powerful CMS platforms to design and develop your websites.

Single page website

Gone are those days when a website is considered to be good if it can be navigated to other pages. But nowadays simple, single page websites that have modern clean themes would give the best navigation and browsing experience. Developers of websites based on WordPress theme are trying to integrate more of this feature in the websites they are designing. Single page websites let companies do the storytelling better and does not confuse online visitors.

Breaking rules in typography

One such emerging trend in this domain is breaking the general rules of typography and opting for something unusual and unique at the same time. 2018 is going to bring a major change in typography as traditional fonts in the main body of the text is expected to go away. Instead it would be more on the funky side for the header text and body of the text.

Graphics that are hand drawn

Font styles that look similar to handwritten font gives a warm personalized feel to your website. It brings life to your WordPress site and offers visitors an enriching browsing experience. So, opting for more of hand drawn elements is one of the popular trends in the year 2018. Website designers and developers are trying to introduce more of hand drawn elements in the WordPress based websites as a part of the popular WordPress development trend.

Changes in scrolling trends

With the advancement in the field of technology, recent trends are being seen when it cones to scrolling effects. The Parallex scrolling effect is already in vogue but it is gaining more of popularity in the year 2018. Bounce rate should be very less in a website and you can always reduce this by adding more of buttons to click or Call-to-action. When it comes to story-telling single page websites, these types of buttons are always suited to the design and layout giving an optimum web browsing experience. You can make your website more attractive by adding buttons and changing the scrolling effect in websites.

Customization with drag and drop theme

Theme customization was always easy, but not as simple as drag and drop themes that was introduced by WordPress. This allows users to showcase their websites without writing any sort of codes. You can very well explore with web designs and plugins that are now very much simple. Some of the popular example of drag and drop themes are Uplift, BeTheme and foundry that are responsive and easy to use at the same time. Businesses are always in the search of a reliable WordPress development company where the experts will help them to get the right user-friendly website.

Video headers

Adding a video background to your website allow companies to do branding at a new level. In the year 2018, header will dominate and will always be the attention point. Video headers and backgrounds are always nothing new, they are expected to create a revolutionary change on WordPress websites. It is becoming the first choice for website designers and developers around the world. Every year WordPress releases some powerful theme options along with custom elements which makes WordPress even more interesting.

Rise in mobile-friendly websites

With the increase in use of social media and smartphones, mobile friendly sites are highly in demand. It is important to check whether your website is running properly in smartphones as well as desktop. So, WordPress developers are coming up with websites that are highly responsive and run well in an electronic device like iPad, smartphone, laptop or desktop.

Use of sticky elements

It has already become a trend to move from obtrusive pop-ups and go for some out of the box pop-ups. Instead of using traditional pop-up design, it is better to go for sticky bars that can be at the bottom or top of the websites.

Subtle form of animation

There are lot of unique and creative ways to add animation to your site. You can always do it by using subtle form of elemental animation with the help of CSS tools and WordPress plugins. This trend is more likely to increase in the year 2018. A WordPress development company can always include tricky and unique elements of animation in your site as per your requirements.

Virtual Reality in WordPress designs

There is lot of controversy and debate regarding whether virtual reality can be a part of the latest WordPress trends. It is an interesting question to many. Renowned names like Google, Sony, and Apple are constantly are looking out for new ways to implement virtual reality in our lives. WordPress is considered to be the leading platform for web development and web designs. The plugins that are already developed by WordPress are boosting businesses as well as offering a better user experience. Presently, WordPress supports 360-degree videos and photos and there changes of WordPress offering a much better user experience with a VR plugin.

 To sum up, single page website, hand drawn graphics and some unique typography styles are some of the latest trends in WordPress development. Also customizing the drag and drop theme, adding more of video headers, and use of sticky elements are some of the emerging trends of this year. This also includes designing highly responsive sites, adding subtle forms of animation and the chances of adding a VR plugin to this CMS tool. Known to be one of the most popular CMS tool, WordPress offers a better user experience to online visitors.  

7 ways web design impacts content marketing

Content marketing is a form of marketing that focuses on creating, publishing and distributing different forms of content for targeting specific audiences online. This content can be anything like blogs, social media posts, articles or content for videos. The practice of publishing content may not advertise a brand directly but usually intends to simulate an interest in the product or services of a company. The right piece of content provides users with all the relevant information about a brand. It lets consumers learn about certain products or services, their features, and they would benefit an individual.

Click here to read more article: Visit

What are the Top E-Commerce Security Issues and best solutions for 2018

Almost every household these days has access to the internet. Smart phones have made it easy for people to stay connected to each other across the globe. This brings a huge volume of entities on the internet that eventually raises security threats even more than we can think of! E-commerce is one such industry that has high potential of attracting different security threats. Most e-commerce firms hold sensitive information about consumers that could include credit and debit card details as well.

Click here to know more : Visit

Top Ways of optimizing an Ecommerce Store with Magento 2

Known for speed and performance, Magento is a popular fast-growing e-commerce platform integrated with a variety of features. Launching the platform is not enough to drive sales. Your Magento store should remain optimized for your visitors. It is important to ensure that the store is functioning properly as the speed of the store affects the SEO ranking, cart abandonment and also the sales. 

Click here to know more : Visit

How Mobile App Can Improve The Growth Of Your Business

The improvements in the field of technology, has caused businesses to realize the importance of apps in their growth. Irrespective of whether the business is a startup or a renowned MNC, every firm wants to step ahead of their competitors by launching their own mobile applications. In this era of digitalization, Apps can always help businesses to get a competitive edge over others. Organizations that do not have their own apps are missing a lot in terms of reaching their potential consumers. A perfect mobile presence of your brand is always possible with the help of right app. Some of the ways in which a mobile app can help to make your business stronger are as follows –

Perfect booster of sales

Every business aims to get a massive return on investment in the shortest time possible. Mobile apps help to achieve a perfect rise in your business revenue graph. For example – Domino’s Pizza started to see a growth of 27% in revenue in the United Kingdom after it launched its app. Zara, a renowned brand in apparels, shoes and bags, gained more than 58% in sales after they launched their app. Therefore, if brands want to achieve maximum ROI in a short time period, launching their own app can be a good idea. When a brand has its own app, their customers find it easy to scroll through their products at their own convenience. With a small investment, an app can boost a company’s sales to a considerable extent.

Increases brand awareness and communication

If your brand is looking for ways to reach out to more potential consumers, developing an app for your company can be a direct form of marketing. A healthy mobile presence will help more consumers know about your brand and its services. Since owning a smart phone is common in every household, brands can talk to consumers about latest activities, new product launches, discounts and offers in a better manner with the help of an app. Launching your company’s app on popular app stores will provide more people an opportunity to learn about your brand. Communication through mobile apps will be more effective and you will be able reach consumers easily.

Offers more value to consumers

Businesses are always searching for new strategies and implementing new methods to impart more value to their consumers. This helps them to reach out to more potential consumers and retain existing ones as well. When as a brand, you offer value to consumers; they will never go away even if they get the same goods or services from your competitors. Creating value-added programs within your app can be a great idea. Promising consumers different rewards when they interact with your brand and its services via a dedicated mobile app provides positive results. This can help increase loyal subscribers or users of an app, which will eventually lead to more sales.

Customer engagement

Surveys and studies talk about the fact that 60% of traffic usually comes through smart phones. Almost every individual uses a smart phone to connect to people across the globe. Regular updates in your app and exciting offers that pop up now and then always attract consumers. A sound mobile presence will make customers check your app for updates regularly, and motivate them to participate in every activity that your brand launches. Customer engagement is something that a brand can easily achieve with the help of a proper app. You can always take the help of a good mobile app development company to get yourself a user-friendly app for consumers.

Increase in business profit

It is easy to convert potential leads when your brand has an app. An app helps consumers to avail of your services as and when they need. Nowadays people are more tech savvy and prefer to order things in just a click. When your brand has an application, it is easy for consumers to reach you and your products and services. They can access your product or services as and when they feel like. They will avail the required services in just a click. This means a rise in business profit, which is not possible with just the desktop version of your brand’s website.

Keep competitors at bay

Nowadays businesses no longer wait for consumers to come to them. It is more the other way round, where you find ways to place your products or services in the hands of your consumer. Most small-scale businesses underestimate the power of an app. They think a standard website can fulfill all their promotional needs. This is very wrong. In addition, a mobile version of your brand’s website may not work as seamlessly as an app would! An app can help consumers understand that you are forward and ahead of your competitors. An app provides a business with a competitive edge and has gradually come to be regarded as the standard component for any business.

Most businesses take the help of the right companies for developing their app. Experts at professional app development companies listen to your requirement and can provide you with the right app that would boost the growth of your business. Always do a bit of research while choosing the right mobile app development company for your needs. The best part of an app is that you can reach the younger generation very easily. Young demographics have always been the center of the best marketing campaigns. The young generations usually use more apps in their daily lives. From ordering app, buying necessities to making investments, they prefer to do it through an app. So, if your brand aims to target the young group of people, an app can always help you reach out to them properly.

An interactive app always helps ensure that you consumers remain engaged with your brand. It boosts sales and keeps competitors at bay. Your consumers would feel more valued because of this personalized approach and ‘brand awareness’ is something that you would achieve seamlessly. Renowned brands that aim to create a lasting impression in the minds of consumers, have already developed an interactive app that adds to greater amount of revenue. Be it a small scale or large-scale business, a well-represented app of your business will always stand out from the competition.

Simple Steps To Design Your eBay Store

Online business has gone through a revolutionary change in the last couple of years. Selling stuff online is very common for newbie entrepreneurs. For those owners, who look forward to build a brand name and get the right exposure in this competitive market it is very important that they take the help of a proper sales channel. Business owners need to figure out the right platform, one that is cost-effective and beneficial at the same time. eBay is the right sales channel that can provide an additional revenue stream for your business. It increases traffic to your online store and improves customer loyalty.

Once you decide what you want to sell on eBay, you need to open a seller account on this platform. You also need to choose the right store subscription depending on your needs. The different store subscription includes Basic, Premium and Anchor. Next, you need to choose a name for your store based on the type of items you are selling. It is also important to design the store in a way that is appropriate to attract customers. You can do it yourself, use ready-made templates or take the help of custom-made designs from a third party.

Design your eBay store

After you create an account on eBay, it is important to design your store in an eye-catching manner to attract customers. It is very important to think of your online store as a window of a shop, to make it attractive for potential customers, and retain existing ones.

• The very first thing you need to do is choose a proper “Billboard image” that would show at the top of your store page. The image can be a photo of the products you sell. It can also be a digital artwork that is related to the merchandise you will sell or the concept. You can also include a promotional image that talks about attractive discounts for consumers.
• The next thing you need to include is to add a proper logo and store description. You can always build a brand by creating a proper brand logo. An online shopping store is all about creating a brand, a positive user experience and convert potential shoppers to paying customers. A clear description of your store is important to help customers relate to your brand on a personal level. It is important that they know about your brand and give them a reason to avail products from your brand. Introduce proper keywords in the store description so that your store’s name comes up when they search with relevant keywords.

Customization of your eBay store

Once you are done with the above written steps, customizing your store page can always help you to stand out in the crowd. Brand uniqueness is something very important. You can always have a competitive edge over others when you add customization to every step of your store design.

Create your own categories and sub-categories

To customize eBay store design, the first thing you can do is create your own categories and sub-categories. You can find the “Store categories” option, in the left navigation. By clicking on the “Add Category” button, you can always add your own categories. If you want to add a sub-category, you can click on a specific category and add it. You can add 5 categories at a time, so always think before creating them.

Edit the display settings

When you want your brand to succeed online, it is important that you make your online store visually appealing. The right combination of colors and fonts along with an appropriate design can always make your store look great. The name of your e-store should be identical to your business. The logo should be of high quality, meaningful and should comply the size specification that you must follow for eBay store. You can always attract customers by adding meaningful product descriptions for each of the product you sell. You can always experiment with font styles, colors and design to make your online store appealing.

Go for an interesting theme

You can use an interesting theme for your online eBay store. This is the place where you can introduce interesting concepts and imagination to create an engaging theme. Check the way products are cataloged and help online visitors get to their destination with ease. To give your e-store a voice, you can always include business contact details, history and other details about your business. Experiment with the online store theme and make changes to the display settings to get the look you desire.

Promotion boxes

When you want a customize eBay store design, you can always go for promotion boxes. They come in handy to attract customers. It is a great additional promotional tool to encourage purchases. Take advantage of these small boxes to sell more of your products. You can highlight a gallery of available items, attractive discounts in each and a countdown timer with each product that shows the time left to opt for the event of your choice.

Custom pages

The purpose of an e-store is to sell. Your e-store should be engaging. Moreover, at the same time it should be able to sell products. Focus on custom pages that would give your online business a voice and help it to stand out. The idea is simply not to create noise but to provide useful details that are of value to consumers. High quality images, custom content, links that take you to other parts of the store and other engaging visuals and effects can always help your store to stand out.

Make your eBay store user friendly

It is important to let your users feel comfortable and help them get what they are looking for. When you are selling on eBay, it is very important to design the storefront with care to generate more revenue. Do not shy away from including a navigation bar and search button to help consumers find the products they desire with no hassle.

It is important to stand out in this competitive market when you are trying to sell your products online on eBay. Take extra care of your online eBay store when you add meaningful product descriptions, high quality images, engaging font along with the right color combination. Show that you care for your consumers by adding promotion boxes, customized pages, and interesting themes; and by tweaking the display settings of your online store.

10 Basics Things You Need to Know to Run a Successful E-commerce Business

Online stores are an indispensable part of our lives. From shopping for groceries to clothes to gadgets, you can shop for anything and everything online. Online stores or in other words, e-commerce portals are quite popular these days. Many new ventures in this domain are coming up. Renowned e-commerce portals that already stand out in this competitive market – are known for their quality products, attractive discounts and offers, 24×7 customer support along and their user-friendly interactive websites. Let us have a look at the 10 basic things that one needs to know to start and run a successful e-commerce business of their own.

Click here to read more article: 10 Basics Things You Need to Know to Run a Successful E-commerce Business

Tips to reduce cart abandonments on your Magento Store

 Often we visit a store and pick a lot of items to purchase, but suddenly we walk out of the store without actually purchasing the products. Reasons like getting a call, talking to a friend or any other emergency can be the cause behind leaving a store. The same thing can happen with e-commerce portals. Many users visit the site, browse and add items only to close the browser and then move on to some other thing.

Click here to read more article:  Tips to reduce cart abandonments on your Magento Store 

Checklist for Google Mobile First Indexing

With the advent of technology, online businesses aim to rank high in the search engine results. When a user looks for something in search engines like Google, Yahoo, a list of results come up. Usually users only click on the results that are displayed on the first page of the search results. So, websites usually target to rank high in the search engine results to make their brand visible to users. With the help of certain techniques like Search Engine Optimization(SEO), businesses rank high in the search engine results. Primarily, the desktop content of a website is always the baseline for Google Index to determine rankings. But major part of the online audience these days prefer to search something in their mobiles.

Click here to read more article: Checklist for Google Mobile First Indexing 

7 design tips that will increase your online conversion

The conversion rate is the percentage of visitors to your website who completes a desired goal. The desired goal or action can vary from site to site. Examples include sale of certain products, software downloads, newsletter subscriptions, membership registration or any other activity apart from browsing. So, if your website is not having the desired conversation rate for your website, then certain design tips can always help you get an increase in conversion rate.  

Click here to read more article: 7 design tips that will increase your online conversion

REPLACE SYMANTEC ISSUED CERTIFICATES AHEAD OF CHROME 66

Symantec recently announced that DigiCert, the world’s most respected scalable identity and an established provider of encryption solutions, will acquire Symantec’s Website security, as well as PKI solutions. The announcement did not take many by surprise because many clients were already losing faith in Symantec. It goes without saying though, that the announcement comes at a time when businesses have no choice but to be wary of cyber security threats that infiltrate the web every day.

Click here to read more article: REPLACE SYMANTEC ISSUED CERTIFICATES AHEAD OF CHROME 66

GoodFirms Research Highlights – Qualdev Inc. Among Top 10 Digital Marketing Agency in NYC

The place of e-commerce in the modern business setup is not easy to ignore. More companies now have online platforms from where they run their entire operations, or websites that complement the operations of their brick and mortar store. With the number of internet users growing rapidly, businesses the world over need the best technology partners in help with their e-commerce projects. QualDev Inc. has emerged as one of the most reliable search engine optimization (SEO) providers. It is against this backdrop that QualDev Inc. featured at the fourth position on GoodFirms list of Top 10 Digital Marketing Agencies NYC, and made it to the fifteenth position on the Top Digital Marketing Companies In USA. This recognition as a Top SEO Company in USA has come  due to the hard work put in by every member of the team at QualDev Inc.

Click here to read more article: Good Firms Research Highlights – Qualdev Inc. Among Top 10 Digital Marketing Agency in NYC

All you need to know about GDPR and eCommerce

We’ve come a long, long way since the days of being solely dependent on brick and mortar stores for all our needs, with eCommerce really transforming the face of how things work in the business world. However, evolving digital technology and business advancements bring along a growing risk of data privacy issues, especially since the customers’ personal information is at risk.

The General Data Protection Regulation (henceforth referred to in this article as GDPR) spells a new beginning and a definite change in strategies for enterprises – especially eCommerce businesses around the globe.

Click here to read more article: All you need to know about GDPR and eCommerce

Top Mobile App trends to watch for in 2018

2017 proved to be a phenomenal year for mobile app development. A lot of new apps were launched to meet the needs of modern living. Businesses realized that mobile applications were no longer an optional investment, but a necessity.

Mobile apps have been the centre of innovation lately with social media, lifestyle and gaming apps dominating the mobile application market. Keeping this in mind, the trends that would determine the future of mobile application development are as follows –

Accelerated mobile pages for apps

This is an important recent upcoming trends that is gaining popularity with easy passing day. The page loading on mobile devices is accelerated to a great rate by following guidelines laid down in the AMP project by Google. Accelerated Mobile pages will help web apps to load more quickly on any mobile device, thus reducing bounce rate. Google has also declared to provide an isolated search index for mobile web. From an SEO point of view, this step transforms the approach of mobile application development. This would help publishers not only to increase the visibility of their ads, but create a boom in the number of visitors. AMP is expected to provide a better user experience and enhanced mobile search engine visibility that can be of great help to online businesses. Some of the benefits of AMP are as follows –

• No sitemap required
• Higher CTR
• Higher Page ranking
• Increased visitors
• Mobile Search Index
• Increased visibility of ads
• Fewer efforts of migration
• Increased number of visitors
• Easy analysis of visitors

Virtual Reality and Augmented Reality apps

Recently a lot of development took place in the field of augmented reality and virtual reality apps. There has been a significant growth driven by demands from consumers and businesses for new technologies. Both of these domains possess huge potential to transform a diverse range of industry sectors. The market for Augmented Reality will be driven by industries like engineering, healthcare, retail and real estate. Virtual Reality will the focus of apps from the game and events sphere. More apps are expected to roll out in 2018 where Augmented Reality or Virtual Reality will be integrated to provide a better user experience.

Benefits of Augmented Reality

It allows detailed presentation of products and services with the help of visual experience for different clients. Brands can also show the relevance of their products in real time. The technology can also be used to train employees in a high-tech manner which can lead to an increase in productivity. Virtual Reality is ideal for company marketing as it allows product showcasing in virtual showrooms without taking much of space. To make the process more interactive, a perfect blend of photography and technology can be used for promotion of products. One can get 3D vision of the products which is considered to be a revolutionary change in the field of application development.

Internet of Things and Wearable apps

IoTs will gradually become more prominent and popular in the year 2018. The concept of smart home, smart city, smart retail, and smart health is growing gradually. From sectors like healthcare and retail to education, the use of IoT apps are on the rise. Smart watches and other types of connected wearable devices have already created a rave in the technology market. Many of these devices are integrated with standalone features while others need support from a mobile. For instance, before the Watch OS4 was launched in the market, the Apple watch needed iPhone's network for calling. Users prefer wearable devices that synchronize with mobile devices to allow an easy access of data. Google has also released Android Things to increase IoT adoption. As we see a prominent increase in demand for connected devices, apps will be required for smart devices besides smart phones. So web developers are including new innovation to enable apps to meet diverse needs.

Instant apps are on their way

Android apps do not require complete installation. Users can view the app and its content easily without actually installing the app. Android's instant app support with the latest versions of Android Studio from 5.00 to 8.00, provides all the required tools that you need to modularize your app. With just one click businesses can have all the advantages of the app within their site. Users need only load the portion of the app they need without installing the complete app. You can run these Android instant apps seamlessly without any hassle. Instant apps save a lot of space on smart phones and are easy to share. As there is no unwanted downloading of apps, Android Instant apps are expected to bring about revolutionary changes in the market.

Mobile payments

Consumers who shop online using mobile apps usually pay using internet banking or credit/debit cards. However, with the introduction of Google Wallet and Apple Pay, consumers are shifting to m-commerce. M-commerce is going to stay strong in the year 2018 as more mobile pay mechanisms emerge in the market. Considering the recent scan and pay system by Visa Cards and Samsung, it is expected that more mobile pay apps will be launched to provide consumers with a comfortable payment experience. So m-commerce is expected to get a boost up because an increasing number of app developers are coming up with new apps that ease payments online.

Security apps

The security of apps is a big concern now considering the amount of personal data that smartphones contain. However, It is surprising to see that many people do not take the security of their smartphones as seriously as they should. This is a huge concern for app developers, and they are trying to integrate high-end security features for better security of mobiles. Apps that are developed with built-in security features can make a huge difference in this domain. More developers are trying rigorously to secure the codes of app they develop, from scratch. Apps with better UX and additional security features are expected to launch in 2018. There is also an increase in the awareness towards better use of authorization and encryption. Web developers are working hard to ensure that every app they design comes with a safety guarantee.

Cloud based app development

Nowadays mobile app developers are designing more mobile apps that are cloud driven. These cloud based app can retrieve data from the cloud and thus reduce the load on the internal memory of your phone. Along with Dropbox and Google Drive, other cloud based apps are expected to come up during 2018. For enterprises, using cloud based mobile apps would significantly remove security issues that are already inherent in Buy Your Own Device (BYOD). There has always been a concern to protect corporate sensitive data, especially the data that is accessed using devices that are not secure. Nowadays many an mobile app development company is opting to include cloud-based technology into the apps they develop.

On demand apps

On-demand apps are very popular these days. These type of apps are useful, convenient and easily accessible. They make our lives easy. Timely services and easy payment options are advantages that these apps offer. They are really good in offering services at your convenience. Some examples of on-demand apps are cleaning services, laundry services, food delivery, taxi service and beauty services. More businesses want to gain popularity with the use of these on-demand apps. So 2018 marks the emergence of more on-demand apps that would make our lives pretty easy.

Machine learning, Artificial Intelligence and Chatbots

With the introduction of AI apps like Siri, Prisma and Google Now, more AI apps are expected to launch in the year 2018. Customized chatting with online shoppers is an important characteristic of any online retail business. Apps are gradually learning about user preferences. So developers are constantly thinking of ways to include chat-bots and AI in the apps they develop to provide better user satisfaction. The concept of introducing Machine Learning technology, chat-bots into apps is something that upcoming apps may be integrated with.

Lazy Loading Technology

Lazy Loading is another great trend that is expected to rise to prominence in the year 2018. Images that take a long time to load usually prevent the user from opening the whole article. It takes a lot of time to load the page and users leave the page midway abruptly. Users do not spend too much time waiting for the page to load, resulting in a loss of conversion rates. So tech experts have started to integrate lazy loading technology. This use of this technology means that images will only load when the user scrolls to where they are on the page. Otherwise they do not overlap the loading of the page when the user is going through the page.

These are the some mobile app development trends that are expected to gain prominence in the year 2018. A renowned mobile app development company will always look for ways to integrate the latest technology, innovative methods and high-end tools to provide apps that are perfect for modern day comfortable living.

What is responsive design and why is it important

Nowadays people prefer to browse the internet on mobile phones, smart phones, tablets or mini laptops. They prefer to use convenient electronic devices that are easy to handle and carry from one place to another. earlier checking social media profiles, applications, specific websites or just browsing the internet from smart phones or tablets was not easy.

Click here to read more article: What is responsive design and why is it important

Generate key custom reports through Google Analytics

Google analytics is a web analytics service that Google offers, to track and report website traffic. It is considered to be the most commonly used web analytic service on the Internet. Businesses can understand the position of the pages of their websites online with ease by tracking quality and conversions metrics using Google Analytics. Integrating Google Analytics with your clients website is something you should opt for while completing a website project. This helps your client to track the success of their online business and provides you with the opportunity to strengthen your professional relations with your client. By providing analytic reporting and optimization services you can maintain a cordial professional relationship with your client.

click here to read more article: Generate key custom reports through Google Analytics

Major Benefits You Reap After You Redesign Your Website

If you are running an online business, you should appreciate how important your website is to all your operations. This is your greatest business asset, and as such, it requires constant monitoring and optimization to meet the set objectives. Your website’s design determines the ease of navigation, site load speed, user experience, conversion rates and many other things. A website redesign is thus one the best ideas to optimize the performance of your online business.

According to Soasta, a single second added to the loading speed of your website can cause sales to drop by up to 27%. A similar study shows that 38% of internet users stop engagement with a website if the layout is unattractive. 47% of users use web design as a way to determine the credibility of a company. These are just a few of the reasons that support your collaborating with an established web design company who can redesign your website. If you are curious about how such a redesign could influence your business, keep reading.

The Impact of Website Redesign on Your Business

Any decision you take should have a positive impact on the overall objectives of your online business. Redesigning a website is not a very popular project due to the time and resources required. As the person responsible for selling the idea to the higher office, you need to have all your facts available at your fingertips. Some of the web redesign benefits you should cite in support of this project include:

1. Increased Search Visibility

The internet marketplace is highly competitive and millions of companies compete for the same customers. Staying ahead of the competition requires that your website maintain a high visibility on search engines. You need to invest in the best SEO techniques for this to happen. A web redesign is one of the most important SEO decisions you can take and the results are almost instant.

A refreshed website precipitates a gradual rise on search engine result pages (SERPs) for the keywords you target. This is because web redesign touches on key SEO factors including backlinks, mobile responsiveness, frontend code, content structure update, while repairing any technical hitches that exist. All these factors make it easier for search engine crawlers to find and index your web pages. Your target customers will find it easier to locate your content on search engines after a website design revamp.

2. Growing Site Traffic

When you launch a new website, targeting visitors is possible and they come quickly. This attraction to new things is what drives the internet marketplace. With time however, your visitors will get tired of a monotonous design. It is important to remember that in this highly competitive marketplace, new websites launch every day and your competition is redesigning their platforms in order to capture new users.

A revamped website instantly attracts new users and retains those who were almost jumping ship. If your business is losing customers rapidly, it is time to rethink your website design. Shoppers love new experiences. Irrespective of how solid your old web design may be, you need to refresh it to spur more interest.

3. Increasing Conversion

One of the main objectives of an online business is to achieve high conversion rates. Most businesses find this objective hard to attain due to growing competition. If your website has been around for some time, it is time you redesigned it to increase conversion. Working with an experienced web design company on this project allows you to implement new technologies that lead to better conversion.

You will boost conversion rates on your website by making it easier for visitors to navigate and find the product they need. Other features that you can incorporate into the web redesign include call-to-action (CTA), better product description, NAP (name, address and physical location) for local SEO, addition of video content, live chat and many others. All these features help the customer to complete the purchase journey.

4. Building Trust

Earning trust in the online market is not easy. Your business has to work hard for it. An occasional refreshing of your website is a way of building trust with customers, suppliers and anyone else who uses your site. A bland looking website turns away potential customers and turns away those who had already started engaging with you.

Internet shoppers are vibrant and full of energy and they want to engage with businesses that understand this fact. A web redesign shows your customers that you care about the image of your business and the experiences of your customers. Building trust will help your business survive the tumultuous world of ecommerce.

5. Boosting User Experience

According to a recent study, over 39% of internet users will close a web page if it takes long to load. This take similar action when they encounter poorly organized content or missing information. All these are problems created by poor web design. During a web redesign, a thorough review commences to identify such problems.

A web designer rectifies these problems during the actual web redesign. The end result is a website that delivers a greater user experience. Google lays a lot of emphasis on user experience and has initiated several projects to help websites achieve this objective. By offering the best user experience, you are able to win over new customers, build customer loyalty, boost SEO performance and increase conversion rates.

6. New Technology

It is easy to leverage the latest technologies in the industry when you work with a website design service in a web redesign project. Some of the great features that end up in your website design include interactive Maps, analytics, service widgets, social media widgets, CRM integration, and live chat. All these features play an important role in repositioning your business in the competitive world of ecommerce.

There are many advantages of working with a web design company on a website redesign. This project improves the usability of your site, boosts SEO performance, increase security levels for your website and help meet shifting customer demands. It is also a great opportunity to refresh your web content strategy, increase load speeds, improve web responsiveness for all screen sizes and make every web page mobile-ready. If you have not redesigned your website for years, you should talk to an established web design service provider today.

Are you Planning To Hire Magento Developers? Here Are Four Factors to Consider

If you are planning to take your business online, you have picked just the right moment to do so. Initially you see many analysts were skeptical about the place of digital shopping in the commercial world. Today however, every business is scrambling to get a piece of the internet market pie. According to a survey published by Big Commerce ecommerce is growing by 23% year-over-year and if your business is not already online, you are facing a gradual slide into oblivion. The same report shows that Millennials and Gen Xers spend over 6 hours a week shopping online. This is reason enough to increase your online visibility of your business with an ecommerce website. To real all the benefits of ecommerce, you need a powerful platform and Magento comes highly recommended. Well, how do you start with Magento ecommerce development? You need to hire Magento developers but this is not as easy as it sounds.

Click here to read more article: Areyou Planning To Hire Magento Developers? Here Are Four Factors toConsider

How To Optimally Use Internet Marketing Services To Jumpstart Your Business

It is an irrefutable fact that the internet has revolutionized the world of business. There are many good reasons that support the fact that internet marketing is the future of commerce. Ecommerce is growing by about 23% year-over-year; with worldwide retail ecommerce sales slated to reach $1.915 Trillion by the end of 2017. As more businesses go online, the competition on the platform is getting stiffer and demands the use of better strategy to outsmart the competition in your niche. If your business is already online, you have to revamp your strategy by integrating the best internet marketing services into your marketing plan. To stay ahead of the pack, you would need to collaborate with an experienced internet marketing firm, to bring your marketing campaign to life. 

Read More : How To Optimally Use Internet Marketing Services To Jump start Your Business

How The Best Responsive Web Design Company Can Grow Your Business

If you plan to move your business online, you should come up with a strategy to harness mobile traffic. In 2016, Google reported that the number of people accessing the internet via mobile devices had surpassed those doing the same on desktops. This is one of the most significant developments in internet marketing. If your business is not prepared to exploit every opportunity that this trend offers, you risk sinking into oblivion. With mobile internet traffic hogging a larger share than desktop traffic, you need to start targeting mobile device users. There is no better way to do this than by adopting responsive web design (RWD).

What is Responsive Web Design?

Responsive Web Design or RWD is a unique and effective approach to web design, in which the pages of a website are designed in a way that allows them to adjust to fit the real estate available on the screen of any device. By collaborating with an established responsive web design company, you can have them build a website for your business that instantly adapts to the size of the visitor’s viewport. Whether visitors to your website use a desktop, a smartphone, a laptop, a Smartwatch or any other internet device, they will experience a similarly superior and seamless user experience across all these devices.

RWD helps enhance the user’s browsing experience by making it easier for them to access your web pages without the need to pinch or resize images manually. The web pages therefore become user-friendly. With smaller internet devices being launched every day, this type of web design will help your business increase its reach.

For responsive web design to work, a combination of flexible images, layouts, grids and CSS media queries are used to ensure that your website looks as good on smaller screens as it looks on a desktop.

Responsive Design vs. Mobile-Friendly Websites

When the number of people accessing the internet while on the go increased, business owners were forced to build two websites; a mobile-friendly website, and a desktop version to keep everyone happy. However, a mobile-friendly website did not look good when it was viewed on a higher resolution device.

This is the major difference between a responsive website and mobile-friendly website. Your responsive website looks the same on any screen irrespective of the resolution. There is only one set of code for a responsive website and what changes is only the way your site adapts to different screens.

Why Go For Responsive Web Design?

If you already have a mobile-friendly website, you may feel that a responsive website is a waste of resources. However, you are wrong. You see, the internet is volatile and you have to adapt with the times. Today, responsive web design is the trend and for many good reasons. Take a look:

1. Mobile is Growing

The numbers highlighting the growth of mobile in internet marketing say it all; Mobile search has grown by 500% in the past 2 years. But that is not all, 84% of shoppers use their devices to help them shop even while they are in a store. A similar report by eMarketer says that nearly 2.6 billion people (75% of shoppers globally) will use smartphones by end of 2018. These numbers highlight the need to provide the best browsing experience to the growing number of visitors who are most likely to visiting your website using mobile devices.

2. Excellent User Experience

A large number of mobile internet users are forced to abandon their browsing experience due to slow speeds and images that simply cannot load. Others are turned off by how the website appears on smaller screens. These issues are mostly the result of poor web design. Responsive web design solves these issues and creates a seamless and fluid browsing experience across all devices. You will give your visitors the optimal user experience and you can bet that they will keep coming back.

3. Google Loves Responsive Web

Google owns over 70% of search market share and you have to listen to what they say. Google has already stated that RWD is their recommended mobile configuration and even refers to this as the industry best practice. This design makes it easier for Google to crawl, index, organize content and provide a seamless user experience at the same time.

4. Cost Savings and Convenience

You only have a single responsive website to manage and this saves money. You will also save money on your SEO campaigns and other marketing strategies.

5. Better business Performance

Responsive web design offers a host of benefits for your business. These include:

• Lower bounce rates
• Improved customer loyalty through better browsing experience
• Higher loading speeds on all devices
• Increase sales and conversion rates
• Easy consolidation of analytics and reporting
• Improved search engine optimization (SEO)
• Gain a competitive edge in your industry

Working with an established responsive web design company gives your business a powerful boost. You will work with specialists who understand your business and who would design a website that is easy to navigate on any internet devices. This in turn boosts sales and conversion rates, increases brand visibility, boost ranking on SERPs among other benefits.

Collaborating With Mobile App Development Company to Exploit the Mobile Internet Explosion

Mobile internet marketing is big today. Although this fact may appear to be an understatement, it is not. It is more of an explosion, and people are feeling its shockwaves across all industries. A major shift in the industry came about earlier when mobile internet traffic surpassed desktop traffic. Every business owner will need to rethink their strategy in order to make use of these emerging opportunities that are coming about due to the mobile revolution. Building a mobile-friendly website is all-good but in the current business environment, it is not enough. The mobile internet market is very volatile and new technologies emerge every day. This calls for a highly adaptable online business model that one can adjust to suit emerging developments. In this article, we share about mobile app development, one of the important developments in mobile marketing.

Click here to read more article : Collaborating With Mobile App Development Company to Exploit the Mobile InternetExplosion

How To Optimally Use Internet Marketing Services To Jump-start Your Business

It is an irrefutable fact that the internet has revolutionized the world of business. There are many good reasons that support the fact that internet marketing is the future of commerce. Ecommerce is growing by about 23% year-over-year; with worldwide retail ecommerce sales slated to reach $1.915 Trillion by the end of 2017. As more businesses go online, the competition on the platform is getting stiffer and demands the use of better strategy to outsmart the competition in your niche. If your business is already online, you have to revamp your strategy by integrating the best internet marketing services into your marketing plan. To stay ahead of the pack, you would need to collaborate with an experienced internet marketing firm, to bring your marketing campaign to life.

Why Invest in Internet Marketing?

About two decades ago, most large brands were skeptic about the idea that internet marketing would amount to anything. Smaller brands that had nothing to lose took the challenge and many are now thriving. Along the way, many of the rigidly established brands were forced to close shop on the backdrop of an unrelenting onslaught by online stores.

Internet marketing is revolutionizing the world of business because it aligns perfectly with the preferences of the contemporary consumer. More consumers are shopping online every day. As a business owner, you have to adapt your business model to these changes.

There are many other reasons to invest in internet marketing. These include:

1. Broader market reach: You have the whole world to market to irrespective of the size of your business.
2. Cost-effectiveness: Marketing your brand is less costly on the internet platform. There are no recurring costs of property rental and maintenance. You also do not need to stock inventory in your store. This cuts down on operational costs.
3. Business management on the go: You have full management of your business even when on the go and this leads to more productivity. You can complete orders even while you are away from the office, increasing sales.
4. Leveraging analytics: It is easy to track the performance of your business and use the insight from your survey to make decisions on the fly. This boosts your performance of your business.
5. Targeted marketing: Based on customer insight from advanced analytics, you can now target specific audiences to improve the performance of your marketing campaigns.

Continue Reading Full Article: How To Optimally Use Internet Marketing Services To Jump-start Your Business