Thursday 24 April 2014

Top Ways To Promote A Mobile App From Your Mobile Site


 Google android apps development has been a rage ever since mobile applications came into being. The world has gone mobile and apps are an integral part of everybody’s lives. Everybody not only wants to have loads of apps on their smartphones, but also want to create them and hit the markets to make money! So, you have your mobile app already to hit people and get them addicted to it. Your features are all good, design super clean and interface super smooth. It is a has-it-all kind of an app and you know it will be a super hit. You might be wrong here, not because your app lacks something but because for it to reach that kind of a success, it has to be promoted. And by promoted, we mean ‘very’ well promoted. Here are some great ways to get the success you dream of, for your mobile application from your mobile site.




App Store banner

The app store banner is an effective way to announce the arrival of your new mobile application on the apple app store. You can put up the banner on top of the screen, which on being clicked, links directly to the app store. The banner does not annoy the user because it vanishes once the user scrolls down.

CTA Button

This button is simple but be careful because it can be ‘too’ simple. By that we mean it can be easily overlooked.

The navigation menu of your site

This is one of the most common method used in Google android apps development. All you have to do is to include your app in the navigation menu of your site. The drop down has options where the option of downloading the app is included. Try to make it catchy!



SPLASH page

These have been used since the inception of IOS and Google android apps development and are used even now. However, their efficiency can lower down faster because most times the user leaves without entering your site. Anything that burdens the user to take extra action will drive him away. This is considered hard marketing, owing to the fact that Splash pages only keep your benefit in mind. If you wish to use this anyway, a smarter way would be to have a good reason as to why the user should spend their time and minds to click on that link and visit your website.

These were just a few ways in which promotion of mobile apps from your mobile website works. There are several other means to do it and in the dynamic tech culture, everyday a new product is invented, a new service is devised and a new trick to promote awakens. This is true for all platforms, IOS, windows or Google Android app development. In the versatile word of development, there will always be competition, but then, there will always be someone at the top; for some time at least, if not forever!

Monday 7 April 2014

Fixing the SEO conversion challenges for your Online store



Conversion Rate Optimization is one of the biggest challenges faced by most online retailers. Most of these retailers expend a good amount to hire SEO services provider company in New York ensuring optimum visibility and  traffic on the site. 

However, if you are still facing challenges here are some quick fixes to your SEO strategies:

Searchers VS Direct Visitors:

Direct visitors come to your site with a purpose and they search for your company with deliberate use of your name and URL or address for that instance. They land on your home page and make purchases or compare prices. Searchers on the other side, enter a few words in the search queries and the search engines decide the  best sites to display. Every page is ideally a landing page in natural search and thus, if your pages are not optimized chances are that you don’t get enough traffic from the searchers.

Calls to Action:

As every page is a unique landing page in the natural search, take an advantage of each page and make sure that every landing page yields maximum benefit. Associating call to action with every landing page will help. Make sure that the calls to action are placed aptly on every page. Ideally place calls to action on every page and see that there is an increase in the cross selling and up-selling. Show urgency and write an attention grabbing copy for your landing pages. Hire SEO services provider company in New York to make it work for you.
Display, Merchandising and Categorization:

When random searchers come to the store, they would like to easily able to find the desired product in your store. For this to happen, it is vital that your display, merchandising and product categorization are just spick and span and the in-search functionality is accurate.  If there is any bug here, your visitors will easily bounce back. 

Audience Confusion:

SEO issues normally come into picture when you cater to the multiple audiences with the same keywords. If the audience A lands into the wrong  product pages and vice versa, your SEO efforts will go futile. Make sure that the respective audience gets connected to the content targeted towards them, otherwise they will not convert and you might still end up paying for the ad campaigns. Analyze the search analytic data and identify if the audience is landing where you exactly want them to land.

Following the above mentioned practices, you will be able to easily procure good rankings on the search engines and not only that, but you will also be able to convert more customers from the searchers group. Continue to apply ethical SEO like use of good search friendly keywords, apt descriptions, reviews and ratings, eliminating poor back linking, etc. If you still find issues, hire SEO services provider company in New York.