Google android apps development has been a rage ever since mobile applications came into being. The world has gone mobile and apps are an integral part of everybody’s lives. Everybody not only wants to have loads of apps on their smartphones, but also want to create them and hit the markets to make money! So, you have your mobile app already to hit people and get them addicted to it. Your features are all good, design super clean and interface super smooth. It is a has-it-all kind of an app and you know it will be a super hit. You might be wrong here, not because your app lacks something but because for it to reach that kind of a success, it has to be promoted. And by promoted, we mean ‘very’ well promoted. Here are some great ways to get the success you dream of, for your mobile application from your mobile site.
• App Store banner
The app store banner is an effective way to announce the arrival of your new mobile application on the apple app store. You can put up the banner on top of the screen, which on being clicked, links directly to the app store. The banner does not annoy the user because it vanishes once the user scrolls down.
• CTA Button
This button is simple but be careful because it can be ‘too’ simple. By that we mean it can be easily overlooked.
• The navigation menu of your site
This is one of the most common method used in Google android apps development. All you have to do is to include your app in the navigation menu of your site. The drop down has options where the option of downloading the app is included. Try to make it catchy!
• SPLASH page
These have been used since the inception of IOS and Google android apps development and are used even now. However, their efficiency can lower down faster because most times the user leaves without entering your site. Anything that burdens the user to take extra action will drive him away. This is considered hard marketing, owing to the fact that Splash pages only keep your benefit in mind. If you wish to use this anyway, a smarter way would be to have a good reason as to why the user should spend their time and minds to click on that link and visit your website.
These were just a few ways in which promotion of mobile apps from your mobile website works. There are several other means to do it and in the dynamic tech culture, everyday a new product is invented, a new service is devised and a new trick to promote awakens. This is true for all platforms, IOS, windows or Google Android app development. In the versatile word of development, there will always be competition, but then, there will always be someone at the top; for some time at least, if not forever!
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