Local SEO Tips For Online Businesses

Local search engine optimization (SEO) is one of the most effective ways for search engines to provide relevant results to users. Considering the fact the more and more consumers are using mobile devices to search products/services or find information, it has become extremely important that a local business has a strong local search presence.

What is Local SEO?

Local search provides search results to users calculated according to location data. It’s a great tool to improve the visibility of your site -- after all, you’re only competing with rival businesses in the same geographic location. The better visibility you have on a search engine results page, the more likely that someone will find your business online, click on your website and convert.

Local SEO marketing is a fairly simple process, yet very often not implemented correctly. You need to claim your local listings on popular business listing directories such as Google+, Yahoo Local, and Bing Local. Each site has a different verification method to verify that you are the owner of the business listing. Don’t forget other crucial directories such as Yelp and Foursquare.

Here is Quick Local SEO Checklist 

Consistency: 
It is important to complete each profile using accurate and consistent information across all of your local listings. Details such as your name, address, and phone number (often referred as NAP) needs to be consistent when it comes to your local accounts, directory listings and any other reference about your business.

Reviews:

Always encourage your users to post reviews and feedback regarding their experiences. It adds to the credibility of your business. Remember prospective customers are always looking for reviews.  Stay away from the temptation of posting fake reviews. It could turn out to be dangerous for your reputation. Also, avoid forcing your customers to post reviews. Just send an email asking about customer feedback. Simply create a page on your website to display positive reviews and testimonials.
Leverage Visual Content:

Strategic use of videos, infographics, and images in your website attract eyeballs and entice customers. This helps visitors to stay on your website longer, increasing the chance of converting a prospect into lead. Find the optimum balance of content and visual images.

User Experience: 

Try to improve the user experience; ultimately it will help your local business SEO. Clean design and intuitive navigation are cornerstones of user experience. Fancy animations and jazzy features are not going to help your business in its local SEO strategy.

Social Media:

Social media and networking sites play an instrumental role in improving local business’ visibility in search results. Adopt a proactive approach in your social media strategy to attract followers and increase user engagement level — and subsequently appear within search. In order to keep your users engaged, provide timely updates on new products, discounts, and information relevant to your customers. Reach out via social media with questions or feedback.
Finally

Don’t shy away from taking Local SEO services from experts to ensure that you stay ahead of competition. There is always need for constant innovation. Always experiment and make changes. You would be surprised at how little changes can trigger phenomenal response.

3 Trends That 2015 Will Witness In Application Development

The details are verifiable, in 2014 mobile web utilization overwhelmed desktop. This implies more individuals will be searching for your site or item on a cell phone then on their desktop machine. Your current site is presently totally unimportant. This is our world.

Be that as it may all is not lost! There are 3 agreeable patterns we can see focused around industry drifts that we can use to anticipate the eventual fate of mobile application advancement, and how you can keep your business significant in 2015.

1. Mobile Websites Will Resemble Mobile Apps 
For a minute we should contemplate all the billion dollar mobile applications of the recent years, from snapchat, to uber, to instagramits agreeable that the cutting edge is fixated on mobile applications. As whatever remains to keep up, we are at last upgrading our conventional sites to portable sites using Mobile Apps Development Company New York.

In 2015 versatile sites will start to look like mobile applications more than conventional sites, as mobile use surpasses desktop utilization. Organizations will be compelled to embrace a really "device first" approach in their outline and convenience measures. A greatsmall screen experience will be a masterpiece in all customer confronting organizations and numerous B2b undertakings.

2. Non-smart Phones Finally Phased Out 
Smart phones are currently moderate and in some cases cost no cash out of pocket with the right contract. As this pattern proceeds with, the feared peculiarity telephones will at last be eliminated. In 2014, a Gartner study uncovered that advanced mobile phone deals at long last surpassed those of gimmick telephones.

The tipping point was a year ago, and the development pattern is rocketing upward into 2015. Make the best decision and help your clients relocate to an advanced mobile phone, with brilliant applications and versatile gimmicks using Mobile Apps Development Company New York. The peculiarity telephones vicinity in the commercial center is the thing that has kept the desktop utilization numbers so high in specific businesses, and honestly has been keeping down whatever remains of us from legitimizing device first outline.

3. Predictive Applications
On the off chance that you have not yet known about IBM's Watson, you ought to do some speedy perusing. The capability of counterfeit consciousness is going to influence mobile applications in 2015, beginning with more quick witted applications that think for you. Why is there a need to tell your telephone that you are searching for a spot to consume food when I open it at 7pm on a Saturday night?

The capability of applications to foresee conduct and diminish manual work is bewildering. We have begun to see some of this with wellness applications like the fitbit application, yet that is just the start of more quick witted living and the influence of computerized reasoning on versatile advancement. In 2015 applications will begin to anticipate where you are going, what you may be considering, and the sorts of data you may require. Consider future applications that Mobile Apps Development Company New York builds as to a lesser degree an instrument and all the more an accomplice.

Online Marketing – New Arsenal For E-Commerce Marketers

With the online trend grasping the globe, numerous e-commerce stores keep popping up every day. In this avalanche of entrances not all survive, some lose cause of poor items and services and some due to the absence of brand connect. So in such a volatile scenario, how is one supposed to fabricate a brand out of their business? One of the answers that definitely figures out on our rundown is – effective online marketing.

It is extremely imperative that e-commerce marketers make ideal use Magento website development and other online media beyond their websites too. As the online media assists in accounts management and connecting with others in the business, portals that neglect these channels are set to come up short, and companies that use it right, have high chances of being a success.

Here are a few tips on how e-commerce businesses can make the most out of online marketing.

1. Up your social quotient: 
As we mentioned earlier, its essential that e-commerce businesses explore the internet beyond their own particular websites. You not just need to be there social sites, additionally need to make your presence felt on them. You need to keep posting updates regularly about the industry and your brand. One more thing that you need to ascertain is consistency crosswise over stages. In the event that you have profiles on multiple online channels, be certain that the brand elements are represented consistently over each one of them, the content nature additionally needs to be consistent and brand relevant. There must be an equilibrium between the brand's personality and the correspondence it does. Your address, logo, contact details, employee profiles, item descriptions ought to be uniform over the web. Use high-resolution images and dependably customize logo size while you go for Magento website development and ascertain that the logo and images might be viewed clearly. This helps increase brand recognition and reduces the chances for any vagueness.

2. Include videos in your marketing strategy 
You can make videos about the different aspects of your brand and the items and services it offers, even modern thought leadership videos work well as a brand building exercise. You can also feature user-generated content, this enhances the trust and connection the users and potential customers have with the brand. For instance, you can invite customers' to send in review videos for items they purchased with you or you can collect user reviews and make your own particular item review video. You can likewise give tips on item usage and maintenance through item videos after Magento website development is finished. This will help people identify with your brand and add credibility to it. Make sure that any video you make uses your brand's elements, like your logo prominently; this will help reinforce your brand image. These videos might be made a piece of your emails, online journals, online postings, website content, etc.

3. Market creative content 
Reaching out to the right people isn't enough, serving them with the right message is likewise essential. The content that you create for your brand ought to be useful and ought to be able to support brand recall. For verifying that the content resonates with your brand and ups recall, it needs to be creative and simple. All your content can't be aimed at pushing sales, content that may be able to derive sales may not help construct the brand's image. By helping communities and posting content that is more focused on convenience you can demonstrate your thought leadership in the field and create an enduring effect on consumers.

There are numerous other methods for building brands utilizing Magento website development and online marketing, which include Search Engine Optimization (SEO), paid marketing, ads, alliances and substantially more. Each of these have varied implementation methods and are meant for serving different purposes. Utilizing an ideal blend of all these strategies alongside the above mentioned tips can help your brand go far. Online brand building is not a one-time movement; it needs to be done continually.

The Amazon & EBay Distinction – Sales Platform Selection Simplified

Being an e-business vendor is not a simple assignment, it obliges steady choice making about variables like logistics, e-commerce platforms, product’s assorted qualities, and so on. One of the significant choices is picking the right sales platform, however this one is an intense nut to split. Particularly on the grounds that e-business dealers aren't generally certain about the precise contrasts between the two greatest deals stages - Amazon and ebay. These two stages have numerous similitudes and in addition dissimilarities that influence the offering procedure and the buy experience.

Here are some contrasts and knowing these contrasts may help you take a more educated choice about whether to go for eBay store design or otherwise.

1.    Sales Pattern
The most essential distinction between the two stages is their sales design. Amazon is an online retail location that offers its own particular and additionally other dealer's products, though ebay is just a connection between the purchaser and merchant and doesn't offer products of its own. ebay basically gimmicks auction style postings, while Amazon offers all its on fixed costs. In spite of the fact that ebay offers 'Purchase It Now' postings also, a large portion of the products might be benefitted by bidding with a fancied cost for the product. Under the ebay purchasing procedure, purchasers need to sit tight for the bidding methodology to get finished to know whether they get the product or not, this is not the situation with Amazon, you get the product at the expressed cost as there is no bidding included.

2.    Sellers
It is a prevalent view that just people offer merchandise on ebay, however that is not the situation while you go for eBay store design. Due, to the massive fame of ebay numerous organizations additionally utilize it for offering their products. Regardless of this, ebay keeps on holding this for just individual dealers, which it is urgently attempting to shed away. Amazon has precisely the inverse notoriety in the matter of sellers. Most individuals accept that they are purchasing all products straightforwardly from Amazon, however truly numerous people and institutional dealers offer their products under the Amazon pennant. The purpose for this conviction is that Amazon itself is a merchant and that it itself stocks products in immense amounts.

3.    Product Diversity
If you go ahead with eBay store design or go for Amazon both of them offer new and utilized products, with or without rebates. ebay offers new and utilized products on ebay.com, though Amazon offers new products on Amazon.com and new and used products on Amazon Marketplace merchants. Amazon Marketplace merchants is accessible just in a select number of nations out of those that offer Amazon.com. Amazon is additionally a maker of electronic devices.

Both the portals have their own particular advantages and disadvantages, it is all the more about which one suits your needs more. It is simpler to offer certain products on ebay, though a few products acquire better deals with Amazon. For determining the best platform for you, you can do an experimentation on both platforms and interpret, which of them works better for what products and then decide to go for eBay store design or otherwise.

Factors That Boost Up Your Conversion Rate!

Drawing in buyers to your site is simply the first a bit of your issue. When they show up, why do you think they'll buy what you're offering? Behavioral brain research has a ton to say concerning why we buy the things we buy and what the decision making method looks like.

We come up these 4 pre-conversion achievement mantras supportive in improving transformations!

1. Branding and Marketing
The best visitor to your site is the individual who lands with an intention to buy. Grow a few exertions on building the general brand as opposed to promoting or pushing items through notices. Uncover what buyers think about you, and after that underscore the best parts and downplay the most exceedingly horrible. This won't occur without any forethought, however begin practicing it. You can consider to hire mobile apps developer New York.

Studies show that brand mindfulness is almost joined to saw esteem. In the event that you offer an extraordinary worth suggestion and client encounter nearby, mark reliability will take after beyond any doubt.

Exactly when customers perceive what's in store for them, they seem focused on your items. Keep in mind, more the exertions put to manufacture a brand, the better the purchasers are ready to go onward and select your brand.

2. Discounts and Offers
Branding isn't sufficient if utilized as a standalone part. Back it up by great offers and rebates. If, your prospects may not be lacking to settle on a choice on account of navigational issues, but since of the higher costs or no offers. It is difficult to dismissal the criticalness of offers. Don't fall prey to the endless loop of perceptual discounting. Utilization rebates intelligently in a manner that it doesn't hamper the brand picture. Hire mobile apps developer in New York to do this relevantly on apps.

3. Limit Choices for decision making
Behavioral brain examination demonstrates to us that decision making is troublesome for purchasers. Clinicians understand that an overabundance of choices, paying little respect to how alluring, overwhelm clients. The same is legitimate for numerous incentives. Providing rebates on two to three related items may be challenging and blocking the choice making pathway of the purchasers. Additionally providing numerous offers make the client wary about the offering of the item or administration.

4. Welcome the guests
Your point of landing is just about as discriminating as your shopping truck, and it probably gets a ton more visitors. Keep it perfectly healthy so all your incredible branding, progression, and social networking exertions don't wash away. Keep the same on your application, hire mobile apps developer in New York if necessary.

The best landing pages:
-    don't have much substance.
-    utilize amazing, urging pictures and immediate messages.
-    look common: Include pictures from your social pages, brand logos, or other compelling aromas buyers foresee.
-    make conversions straightforward: streamline snared relationships and decisions.

The result
The prize for your careful work is twofold. Plainly, you'll ideally get the arrangement and the client gets an opportunity to discuss you and showcase the experience to others in the change pipe.

Things To Avoid When Giving Your Customers A Tablet Experience

 What would frustrate you the most when you are surfing the internet on your mobile phone? When you have to see a desktop site on your mobile phone. You feel cheated, don’t you? Well, you can now imagine what you do to your customers if you are making them go through this. With the evolution of tablets, more people like to spend their time on it than on a desktop and they expect a lot from you and why not? You should be able to fit every device because you are catering to all kinds of people. You have to be fair to all. If you are into android mobile application development, you better know the positive impact a brand can have on people, if they cater to their needs on every kind of device. This ensures your customers how much you actually care about them.

Let’s see what you should do in order to not get them frustrated.

1.    A customer’s wish should be your command
A person prefers to travel with a tablet for obvious reasons. They can’t carry their desktop and they need to stay connected to their work. This is possible when they carry their tablet with them and you can’t and should not blind yourself to this fact. Your customer will look for ease of browsing and ease of purchasing on the tablet. They expect the same thing that they see on the desktop and you ought to give it to them. Why? Because a large chunk of sales happen on tablets nowadays and you don’t want to lose out on them at all.

2.    The site should be in accordance with customer experience
A visually simple and clean website will attract customers, high quality images will keep them hooked on to it and gesture interactions will keep them coming back! All of this requires a good amount of time but it is worth every second spent on it. You will win customers for a very long period of time. Android mobile application development companies should definitely take note of this and work on it since it is a very essential part of gaining and retaining your customers.

3.    Multiple channels are more powerful than a single one
Yes, you have heard this one before but it is time to act on it. A world of multi-tasking asks for a multi-channel experience. You need to create a tablet specific site and a mobile specific site besides the obvious desktop specific site. Research shows that after making tablet specific sites, conversion rates grew significantly. A regular desktop site on a tablet does not work that well.

These points are to be kept in mind if you are into android mobile application development. You need to be careful of the growing tablet market and ignoring it will only be bad for your business. To grow you must be up-to-date not only on the desktop but also on smartphones and tablets. Make sure you don’t lose out on any of these and on any of your customers.

3 Ways Ecommerce Sites Can Reap More Profits

Profits are what businesses run on. They are the reason for the success of any business and also the main aim of every entrepreneur. One should know how to boost their profits while not fleeing the customers away by being too expensive. This goes for the digital world too. In such a competitive market, ecommerce application and website development companies need to focus on both quality and the cost involved in delivering a product or a service. This can be tough owing to so many players in the market. Consumers are price sensitive and as a businessman, you also have to protect the price image of the brand. So what should be done? Let us tell you some key points which will make your business soar without the customers going down.

1.    Why not automate?
A lot of time is needed to conduct repricing manually. Besides taking time, it will also take up a lot of your money. As a retailer you wouldn’t want to spend your time nor money on this when automation is an option and a pretty good one. It increases productivity while significantly reducing operating costs.

 2.    Deals and discounts
Your customer should feel pampered and the best way to keep him/her coming back is to provide them with great deals and discounts. Nothing attracts a customer more than that. You being a customer can yourself imagine getting into a store that flashes some discounts on display and choosing that store over others. The same goes for your customers too! This in no way will mean reducing your profit margins. In fact, if done smartly, this strategy can increase your profits manifold. Now imagine if you tell your ecommerce application and website development company to create packages and deals where you club more products together to give a great discount? This way you sell more products with clubbed profit too. Just make the minimum purchase higher than what they averagely sell. Another thing to attract the customer is to provide free shipping for an order above a set price. A consumer won’t mind spending extra to purchase another product to get his shipping free of cost. This is a psychological game you can play with your customers where they benefit from it too and you don’t lose out on your profits either.

3.    Customer is god
This is an old proverb which holds true for any business whatsoever. Customer is the main reason and cause behind a business. Happy customers are the main crux of a successful business. Customer service can’t be overlooked at any cost and is of prime concern which goes hand in hand with the goodness of your products. While shopping online, a lot of things can perturb a customer and these things have to not only be addressed by you but also solved by you in an efficient manner. It all depends on how your business handles emails and calls from customers who are unhappy about something. If handled well, it builds credibility for your company and the customer is more likely to return to you for future purchases. He will be assured that even if anything goes wrong, your customer service team will solve it effectively. How does this increase your profit? Firstly, you retain customers and secondly, great customer service is like a magnet. People don’t mind paying more for the products if they are getting perfect customer services from you. You can charge a little more on your products with great customer service to justify that cost.

These are the three key points that will ensure the rise in your profits over a period of time and will lead to a successful business that every entrepreneur wishes for. If everybody in the field of ecommerce application and website development adhere to this for themselves and for their clients, the profits are sure to hit the roof and beyond. Make sure your profits are not breaking into tears every time a customer smiles. You have to balance both in order to make the most of your business.

5 Simple Tips For Improving Your E-Commerce Site Search

Life has become hectic and people have less time to wait for your site to load. They like to search, search quick and finish the shopping and jump to another task. If you don’t provide them good site search functionality or a product search functionality, they are going to do away with you and choose competitors over you.

So, how to improvise e-commerce site search?

1. Have in-search on your site
If you are investing heavily on content marketing, PPC, Android mobile application development and much more, having a site search on your own site won’t cost much for sure. The in-site search functionality really boost up the conversion as visitors have just to enter the information or product they want and bang on – there you go giving customers what they are looking for! Not only it saves the time of visitors, but also help them stop moving to competitors.

2. Make it distinct
Make the site search button clear and out of clutter. If you have multiple calls to action to choose from, you will be confused wont you? The same is the case with the visitors. Make sure that site search button doesn’t hide beneath other highlighted calls to action and visitors know where exactly in the world is the search button on your site.

3. Speed it up
If visitors have to wait for months to get the desired result, having search functionality loses its primary motive. Make sure the search function is fast and agile. Compare your search functionality to Google. If Google can find results, very accurate results precisely, why can’t in-search on the site? It should be that quick! Consider a case of mobile user wherein the internet bandwidth is low anyways and if he has to dabble with slow search, he might move out to something quicker. There are Android mobile application development companies that even help you develop apps for such functionality.

4. Auto-Completion works well

Yes and why would it not? It saves time for visitors. Having auto-completion on your site search will ensure that the search remembers either what the visitor has entered last time or alternatively recommend them with the right search keywords automatically. Your visitors should get a drop down menu with close options to pick from. There are service providers who provide auto-complete service. So, you can readily use it to have auto-completion set-up.

5. Optimize your store
Optimize your store well. Use right images, image descriptions, product categories and product descriptions so that visitors can search related keywords and get the results displayed by return. There are also cases where placement of images and products led to improvisation in the search functionality. Check out various ways to optimize your store. You can also hire an agency that can do it for you.

Wrapping it all up, roll your sleeves up and get ready to provide superior search results. Invest some amount in SEO and Android mobile application development if you are a proponent of mobile commerce.

Top Ways To Promote A Mobile App From Your Mobile Site

 Google android apps development has been a rage ever since mobile applications came into being. The world has gone mobile and apps are an integral part of everybody’s lives. Everybody not only wants to have loads of apps on their smartphones, but also want to create them and hit the markets to make money! So, you have your mobile app already to hit people and get them addicted to it. Your features are all good, design super clean and interface super smooth. It is a has-it-all kind of an app and you know it will be a super hit. You might be wrong here, not because your app lacks something but because for it to reach that kind of a success, it has to be promoted. And by promoted, we mean ‘very’ well promoted. Here are some great ways to get the success you dream of, for your mobile application from your mobile site.

• App Store banner

The app store banner is an effective way to announce the arrival of your new mobile application on the apple app store. You can put up the banner on top of the screen, which on being clicked, links directly to the app store. The banner does not annoy the user because it vanishes once the user scrolls down.

• CTA Button

This button is simple but be careful because it can be ‘too’ simple. By that we mean it can be easily overlooked.

• The navigation menu of your site

This is one of the most common method used in Google android apps development. All you have to do is to include your app in the navigation menu of your site. The drop down has options where the option of downloading the app is included. Try to make it catchy!

• SPLASH page

These have been used since the inception of IOS and Google android apps development and are used even now. However, their efficiency can lower down faster because most times the user leaves without entering your site. Anything that burdens the user to take extra action will drive him away. This is considered hard marketing, owing to the fact that Splash pages only keep your benefit in mind. If you wish to use this anyway, a smarter way would be to have a good reason as to why the user should spend their time and minds to click on that link and visit your website.

These were just a few ways in which promotion of mobile apps from your mobile website works. There are several other means to do it and in the dynamic tech culture, everyday a new product is invented, a new service is devised and a new trick to promote awakens. This is true for all platforms, IOS, windows or Google Android app development. In the versatile word of development, there will always be competition, but then, there will always be someone at the top; for some time at least, if not forever!

Fixing the SEO conversion challenges for your Online store

 

Conversion Rate Optimization is one of the biggest challenges faced by most online retailers. Most of these retailers expend a good amount to hire SEO services provider company in New York ensuring optimum visibility and  traffic on the site. 

However, if you are still facing challenges here are some quick fixes to your SEO strategies:

Searchers VS Direct Visitors:

Direct visitors come to your site with a purpose and they search for your company with deliberate use of your name and URL or address for that instance. They land on your home page and make purchases or compare prices. Searchers on the other side, enter a few words in the search queries and the search engines decide the  best sites to display. Every page is ideally a landing page in natural search and thus, if your pages are not optimized chances are that you don’t get enough traffic from the searchers.

Calls to Action:

As every page is a unique landing page in the natural search, take an advantage of each page and make sure that every landing page yields maximum benefit. Associating call to action with every landing page will help. Make sure that the calls to action are placed aptly on every page. Ideally place calls to action on every page and see that there is an increase in the cross selling and up-selling. Show urgency and write an attention grabbing copy for your landing pages. Hire SEO services provider company in New York to make it work for you.
Display, Merchandising and Categorization:

When random searchers come to the store, they would like to easily able to find the desired product in your store. For this to happen, it is vital that your display, merchandising and product categorization are just spick and span and the in-search functionality is accurate.  If there is any bug here, your visitors will easily bounce back. 

Audience Confusion:

SEO issues normally come into picture when you cater to the multiple audiences with the same keywords. If the audience A lands into the wrong  product pages and vice versa, your SEO efforts will go futile. Make sure that the respective audience gets connected to the content targeted towards them, otherwise they will not convert and you might still end up paying for the ad campaigns. Analyze the search analytic data and identify if the audience is landing where you exactly want them to land.

Following the above mentioned practices, you will be able to easily procure good rankings on the search engines and not only that, but you will also be able to convert more customers from the searchers group. Continue to apply ethical SEO like use of good search friendly keywords, apt descriptions, reviews and ratings, eliminating poor back linking, etc. If you still find issues, hire SEO services provider company in New York.

Signage – Turning the tables for e-commerce retailers

Signage speaks louder than words – That’s the modern day slogan. If you are running a successful online shop and aren’t able to lure offline customers outside your retail outlet, the problem may be in your signage. Quality signage is one of the most effective ways to attract customers and easily convert them. Signs are silent like your online banners and ad copies, but they have a lot of potential to increase the footfalls to your store. 

Creating good signage for your store requires brainstorming. You need to figure out the kind of branding you want to apply to your signage, the content you want to write down and a variety of other things. You can also blend your online and in-store experience. Some of the mobile application development companies in New York also provide apps to promote your offline e-store online.

For an effective signage ideally consider being specific and to the point. Include all the important details and keep the overall message simple and attractive. Set the signage in three parts 

(a.) the headline 

(b.) the explanatory text and 

(c.) call to action. 

You can use your own version after testing a few. Make sure that the call to action isn’t really confusing and the overall proposition is lucrative.

Let’s understand the different kind of signage to help you design it better 

Outdoor Signage is right in front of the store entrance. They provide the first impression of your business to the prospects passing by. If you are planning to put up an outdoor signage, take care of the visibility and ensure that the reach and frequency is maximum. The main objective here is to increase the brand name, footfalls and popularity of the store.

Informational signage is the second form of signage that is more or less used to show the directions and finding the way within a store. Large bold fonts with catchy colours are good way to highlight the informational signage. With accurate informational signage, clients can navigate your in-store space easily.  

Persuasive Signage is one more type of signage that is usually displayed to influence the consumer behaviour. Such signage shoots up the persuasive value of the product or service. You can use such signage using walls, point of sale area, mats and a lot more. Such signage should increase the sales of the product. Some of the mobile application development companies in New York have the capabilities to promote such signage online by developing apps for your e-store. 

Remember, e-commerce is an online business, but there are companies that manage both e-store and physical retail store. For all such companies, it is essential to exhaustively utilize signage and increase the offline conversion. To do so evaluate each of these above mentioned options and think afresh on how you can develop one for your own store. Customize it in your own branding, be honest and keep updating it from time to time depending upon the response from the customers. 

Big Data is good when you avoid these 4 critical mistakes

Customer data is what keeps the e-commerce sites moving. Big Data is the centre of attraction now-a-days. Data collection, processing, conversion to meaningful interactions and conversion or cross-sell – it’s all so much inter-connected. Data collected from the predictive modelling, browsing behaviour, demographic and social inputs, past purchases etc. is utilized to improvise on the products, make the checkout simpler or even cut down the prices.

These data centric decisions can really turn the tables upside down for you, if you fall prey to the below mistakes:

1. Mere data collection and no talking:

Data collection is important, but not limited to it. Collecting data only based on the predictive models and algorithms might really be a good idea, but don’t restrict yourself to it. Talking to customers is always a good idea. Personalizing shopping experience based on big data surely interests’ customers, but talking to them and understanding what they value matters the most. Care about your shoppers needs and apply your survey findings on your in-store and e-store ambiance. Also customize your mobile store, resort to a company that provides custom web application development in New York for data collection.

2. Software API Integration:

If you have a lot of apps, website data, in-store data and a lot more data on your table and unable to seamlessly integrate it with one another you might not be able to use the data accurately. Systems should be well-integrated and if need be they should be connected via software APIs. You can hire developers who can help you achieve you the integration objectives. Without integration, you wouldn't be able to come to a common consensus about your customers’ behaviour. 

3. Don’t push too hard:

Being aggressive is good, but being over-aggressive is bad, really bad.  Don’t push your branding and marketing too hard to your customers. Let them get accustomed to your products and services before showing them tons of re-marketing ads, pop-ups and sending them dozens of email every day. Use data to personalize the customer experience, but restrict it to a limited frequency. 

4. Probe less:

The purpose of collecting data is to ease the life of subscriber or prospect or customer and let them shop in a hassle free way. Don’t overload them with a lot of forms. Asking more information will also make the customer experience meaningless. Moreover, more information seeking will make the customers sceptical about the privacy issue. Keep it limited, say how it all is going to be used and make the best out of the information available on hand. Check with the companies that offer custom web application development in New York so that you can customize the apps and grab all the information.

Big Data is really interesting and you can make the journey of your customers once in a life time experience, but for that to happen make sure you focus on it radically and avoid making the aforementioned mistakes during data collection, integration and analysing. 

Generating power packed testimonials for your e-commerce site

E-commerce is the business of word of mouth marketing. Reviews, ratings and testimonials are the key to success of any e-commerce store. Customers like to skim through reviews and testimonials before making the decision to buy. 63 percent of online customers say they are more likely to buy on sites with positive reviews. 

So, how would you ensure to have better credible testimonials on your product pages?

1.Make it credible:

An informative testimonial might be more credible than a small one line statement of praise. Mention the head shot of your client, the name and complete testimonial. Ideally, a video testimonial might really make the case for it.  Make sure that the testimonials are integrated in your own brand colors and guidelines. One good way to present the testimonial is through a reverse testimonial method where it starts with a doubt and concludes with praise. The agencies that are complete e-commerce web design solution providers can help you devise a right strategy for the same.

2.Share your customers’ story:

Every customer that has bought with you has a story within. Bring it on. Let them express how they felt buying your products and the journey so far. Share a story within a testimonial so that it becomes an inspiration for many others, otherwise not interested in reading the one line testimonials. Ask customers to mention the challenges they encountered and solutions they received. Keep it genuine and work on the negative feedback, if any.

3.Approach them via questionnaire:

The next step towards making better testimonials is approaching to your customers via questionnaire. Ask your customers clear questions so that they are able to answer them in an apt way.  Consider asking the below questions:

- What was your main concern pertaining to buying with us? How did that get resolved?
- Which FAB’s did you like most about our products?
- How did our product help you in your daily life?
- Would you consider recommending us to some of your friends? If so, any specific reasons?
- What else would you like to speak about our association?

With these questions in place, you will get a structured testimonial from each single customer. You can add and delete questions as per your experience with customers. You can also resort to complete e-commerce web design solution provider to design the questionnaire in a better way.

4. Automate Testimonials:

One of the most modern ways to generate power packed testimonials is by implementing automation within your testimonials. A simple way to do it to keep the above listed questions in a template and the same can be shared with a customer, the moment he completes the purchase or may be, after a few days depending upon the nature of the product. Incorporate live dynamic content to personalize the automate template. You also need to identify testimonial sharing mechanism to increase the positive word of mouth across the social channels. 

The above tips will surely help in generating the best in class quality testimonials and lure more prospects to buy with your store.

Simple ways to leverage YouTube Marketing for better sales

Have you continuously updated your e-commerce site with new blogs? Have you done enough of direct sales and promotion to increase sales? Have you also planned to go ahead with customized mobile and android application development? It’s high time for you to give a shot to videos now! Short, crisp and captivating videos are making their way all over.

Videos boost your marketing mix efforts to a new level. If used correctly, videos have the power to convert sales and be your impersonal salesmen. According to MultiVisionDigital, a video production company, consumers are 64% more likely to purchase a product after watching a product video. We have a host of video tools available to be utilized and explored for video marketing, but YouTube ranks at the top.

In this post, we will browse through some of the top ways to leverage YouTube marketing:

Adopt a shortcut

Short videos that are produced for Vine might be too short for some of you merchants. In this case, try to produce and shoot videos under 2 minutes length. According to one recent analysis, YouTube videos under 2 minutes in length get almost 50% of all views. One more reason that should motivate you as a merchant is the updated YouTube algorithm. The videos that are watched till the end have more chances to go hit and generate a good visibility than those long videos that the algorithm hides.

Create a channel:

Set-up a dedicated channel for your online store as this has multiple benefits. (A.) Having videos coming from your own store makes it more credible than videos coming from a personal account.  (B.) People will b e able to find you with ease as you have your own dedicated YouTube channel.

Categorize your videos and organize them into different playlists. Define the various product lines and develop different videos for each of these lines. Beard brand that offers grooming kits excellently produces its own channel and successfully receives 10,000+ subscribers. Here’s a screenshot:

Content dominates videos:

Creating a channel isn’t enough. For a long-term and committed YouTube marketing, regularly curate interesting video content that can arrest the eyeballs of your audience and keep them engaged. Consistent frequency of high quality Vlogs (Video Blogs) might as well help increasing the sales. You can also look forward to certain customized mobile and androidapplication development agencies who can help you create a content app for your audience. Spread a word about your YouTube posts across your other social pages to make it a real hit.

Use Annotations

Annotations are those small boxes that open as a pop-up commentary. Annotations, one of the powerful YouTube features allow you to put text and links over your videos. Going to video manager, you can select annotation manager and add active links or speech bubbles. 

Concluding it, YouTube marketing is still quite undervalued. The power of marketing on all the social channels is humongous however; YouTube, being a video platform provide more flexibility of creating visual content with voice and motion without any time limits.