Have you launched your ecommerce site, and wondering why your sales have not picked up? The online ecommerce industry is a highly competitive field. Selling online provides a host of new opportunities. However, online storeowners make several mistakes every day. Thankfully, with careful and strategic planning can help you avoid most mistakes and will help improve user experience.
Here is a list of the most common mistakes. Avoiding them can help you rest assured that the ecommerce shopping cart solution you use will yield results.
You Do Not Have a Mobile Friendly Site
Today’s millennial generation is constantly on the move, and obsessed with their mobile devices. In fact, statistics show that people check their mobile devices up to a whopping 150 times a day. Does this sound unbelievable? These days a majority of ecommerce purchases take place on smart phones and tablets. In order to capitalize on this growing market, an ecommerce website needs fine-tuning, so that it performs impeccably on mobile devices and tablets. The shopping process would need to be responsive, so that it adapt to different screens size.
Bad Or No Search Capability
Every customer who can use your site’s on-site search facility is more likely to find products and ultimately convert. Always ensure that your target audience gets relevant results quickly. Many systems fail miserably by neglecting the search feature. This makes it important that you interact with your ecommerce developer, to see how you can provide accurate and advanced search solutions for optimum results.
Lengthy Checkout Process
The customer is always in a hurry and constantly on the move. Why bombard them with irrelevant questions during the checkout process? This could cause an increase in shopping cart abandonment rates and would adversely affect conversions. So remove any fields not necessary during the checkout process. Websites with a complicated questionnaire before the checkout process only succeed in giving customer more reason to abandon the transaction. After all, if they are ready to pay, and your site makes things complicated for them, then there is something seriously wrong with the entire process. Providing a one-page checkout - that allows going through account creation, shipping, billing and credit card information is important.
Lack of Social Sharing Buttons
Social sharing is one of the most effective ways of driving traffic to your website. You can maximize your presence with providing social sharing buttons, like those for 'Pin it', Facebook's 'Like' or Twitter. You can make images on your website shareable by optimizing social sharing icons. This helps create a buzz around your site and increases awareness among your target audience.
Poor Visual Hierarchy
Never underestimate the power of visual hierarchy. This aspect ensures your site is easy-to-navigate. Draw your customer's eye. Making vital elements of your ecommerce site larger, so that they stand out from the rest of information on the page, makes them clickable.
Finally
Remember that there is no definite formula to success, and problems are bound to occur. When it comes to
ecommerce sites and shopping cart solutions, it is important to iterate, test and improve your site so that it confirms to the requirements of each new day. Adapting to changes in customer behavior to ensure sure success is and always will be an ongoing process.
