Simple Steps To Design Your eBay Store

Online business has gone through a revolutionary change in the last couple of years. Selling stuff online is very common for newbie entrepreneurs. For those owners, who look forward to build a brand name and get the right exposure in this competitive market it is very important that they take the help of a proper sales channel. Business owners need to figure out the right platform, one that is cost-effective and beneficial at the same time. eBay is the right sales channel that can provide an additional revenue stream for your business. It increases traffic to your online store and improves customer loyalty.

Once you decide what you want to sell on eBay, you need to open a seller account on this platform. You also need to choose the right store subscription depending on your needs. The different store subscription includes Basic, Premium and Anchor. Next, you need to choose a name for your store based on the type of items you are selling. It is also important to design the store in a way that is appropriate to attract customers. You can do it yourself, use ready-made templates or take the help of custom-made designs from a third party.

Design your eBay store

After you create an account on eBay, it is important to design your store in an eye-catching manner to attract customers. It is very important to think of your online store as a window of a shop, to make it attractive for potential customers, and retain existing ones.

• The very first thing you need to do is choose a proper “Billboard image” that would show at the top of your store page. The image can be a photo of the products you sell. It can also be a digital artwork that is related to the merchandise you will sell or the concept. You can also include a promotional image that talks about attractive discounts for consumers.
• The next thing you need to include is to add a proper logo and store description. You can always build a brand by creating a proper brand logo. An online shopping store is all about creating a brand, a positive user experience and convert potential shoppers to paying customers. A clear description of your store is important to help customers relate to your brand on a personal level. It is important that they know about your brand and give them a reason to avail products from your brand. Introduce proper keywords in the store description so that your store’s name comes up when they search with relevant keywords.

Customization of your eBay store

Once you are done with the above written steps, customizing your store page can always help you to stand out in the crowd. Brand uniqueness is something very important. You can always have a competitive edge over others when you add customization to every step of your store design.

Create your own categories and sub-categories

To customize eBay store design, the first thing you can do is create your own categories and sub-categories. You can find the “Store categories” option, in the left navigation. By clicking on the “Add Category” button, you can always add your own categories. If you want to add a sub-category, you can click on a specific category and add it. You can add 5 categories at a time, so always think before creating them.

Edit the display settings

When you want your brand to succeed online, it is important that you make your online store visually appealing. The right combination of colors and fonts along with an appropriate design can always make your store look great. The name of your e-store should be identical to your business. The logo should be of high quality, meaningful and should comply the size specification that you must follow for eBay store. You can always attract customers by adding meaningful product descriptions for each of the product you sell. You can always experiment with font styles, colors and design to make your online store appealing.

Go for an interesting theme

You can use an interesting theme for your online eBay store. This is the place where you can introduce interesting concepts and imagination to create an engaging theme. Check the way products are cataloged and help online visitors get to their destination with ease. To give your e-store a voice, you can always include business contact details, history and other details about your business. Experiment with the online store theme and make changes to the display settings to get the look you desire.

Promotion boxes

When you want a customize eBay store design, you can always go for promotion boxes. They come in handy to attract customers. It is a great additional promotional tool to encourage purchases. Take advantage of these small boxes to sell more of your products. You can highlight a gallery of available items, attractive discounts in each and a countdown timer with each product that shows the time left to opt for the event of your choice.

Custom pages

The purpose of an e-store is to sell. Your e-store should be engaging. Moreover, at the same time it should be able to sell products. Focus on custom pages that would give your online business a voice and help it to stand out. The idea is simply not to create noise but to provide useful details that are of value to consumers. High quality images, custom content, links that take you to other parts of the store and other engaging visuals and effects can always help your store to stand out.

Make your eBay store user friendly

It is important to let your users feel comfortable and help them get what they are looking for. When you are selling on eBay, it is very important to design the storefront with care to generate more revenue. Do not shy away from including a navigation bar and search button to help consumers find the products they desire with no hassle.

It is important to stand out in this competitive market when you are trying to sell your products online on eBay. Take extra care of your online eBay store when you add meaningful product descriptions, high quality images, engaging font along with the right color combination. Show that you care for your consumers by adding promotion boxes, customized pages, and interesting themes; and by tweaking the display settings of your online store.

Boost Sales With A Customized eBay Store

Ask anyone who has an online store, what the competition is like. Nine times out of ten, every seller you ask will say that competition is very high, and survival is tough.

When faced with scenarios like these, sellers look for additional avenues to sell their products. That is where third party market places like eBay, Amazon, Newegg, and other similar portals come in. These portals provide sellers with an online store, from where they can list and sell products online - irrespective of whether they have a website or not.

eBay provides consumer-to-consumer and business-to-consumer sales services via the internet with the aim of creating a "perfect market". eBay does not sell any products itself, instead it allows sellers to create an account and then list and sell products through competitive auctions and fixed-priced storefronts over the eBay platform. eBay also provides account holders with the control of their store fronts, allowing them to customize the storefront to reflect the brand the sellers promotes; just like how a brick and mortar store owner would do to create an eye-catching storefront display. Over the years, eBay has emerged as a force to reckon with, and boasts of having customers from over two dozen countries worldwide.

eBay allows store sellers to customize their store, allowing them to build completely customized pages using HTML. That means that the storeowner has the liberty to be creative while designing HTML layouts to enhance the look and feel of the store home page, Store policies pages, and the product description area. They can also customize their store categories and add promotion boxes with the aim to enhance functionality and usability. eBay also allows them to take additional advantage , by allowing them to optimizing their product details, in a way that is friendly to the eBay's onsite search engine.

Let us take a close look at the basic and perhaps the most essential features that go a long way in generating the most possible benefits for merchants, and that one must incorporate in the design of custom eBay stores:

• Billboard Banner: The billboard banner is perhaps the largest banner on the landing page of your eBay store. The banner is essential as it provides space where the store can customize an image to for represent the brand and displaying any unique feature or offer on your store. 

• Logo: Your logo is symbolical, and serves as an indicator of your individual branding and the quality benchmarks that you adhere to. 

• Store narrative: Is space where you can give a brief description about your stores and the items on sale therein. 

• Featured items on store: Highlights a particular list of specialized products, with larger images, for better visibility. 

• Store category: Customized categories act as aisles and shelves of your store and are essential for maintaining an organized listing of the items available from your store.

• Search box: The search box aims to provide customers with a way to search for products, without leaving your store.

• Newsletter signing up option: These eBay newsletters help interested customers remain updated about the latest products and offers from your store.

• 'Follow' option: If a user clicks on this option, your store’s products will appear on his home page for others to see and buy.

• Option for sharing on social media: This is another effective mode for promoting your products; by sharing them on your social media. 

• Larger image: Larger images show off the products that you want to focus upon while selling online.   

Here are some additional points to keep in mind while customizing the look and feel of your eBay store, and that would help you get the customization you need to increase your sales on your eBay store

1. The Logo is Omnipresent on the Website

An eBay store that is without a customized design fails to have a logo dominating the customers’ online shopping journey. Well, generalized stores have a nice depiction of their features through a logo; but as soon as the customer clicks on a product, the logo is gone. On the other hand, in the customized version of eBay stores, all customers gain the feel of being on a branded store continuously, regardless of whether they are shopping or simply browsing the products on sale.

2. Makes Shopping Experiences Easy and Comfortable for Customers

You can never read the minds of your customers accurately, can you? Therefore, it would always be better to present them with a wide listing of several products to choose from. Custom eBay stores allow you to provide side and top navigation bars that make it convenient for customers to navigate your store with ease, and get fast results to their search queries for products. Icons for shipment and payment modes are also available. Once customers start exploring these navigation tools, rest assured, they will end up spending a lot of time on your eBay store. 

3. Provides the Opportunity of Being Unique in the Industry

As a genuine seller, you know that the products that you are selling are unique in nature. However, at the end of the day, an entrepreneur or brand requires to be unique in order to entice customers and ultimately sell them products. Custom eBay stores are uniquely designed to offer you an edge over your competitors. Here, you can definitely enjoy some smart and unique tools for selling smartly and for answering customers’ queries quickly.

4. Gives you a Chance to be selected as one of the Favorites by your Customers

With customization, you develop a better chance of serving your customers’ needs and demands to the hilt. When your customers find that they are being served with their exact requirements, they would visit the store repeatedly and would even suggest your store to others. The looks generated by custom eBay stores are a perfect blend of professionalism and trustworthiness. So, your customers would trust you and feel more comfortable while shopping online on your store. The crisp and smart looks of your custom eBay store, accompanied by a professional outlook such as access to official newsletters, go a long way in getting you tagged as a favorite by customers. 

Are you still wondering about switching to a custom eBay store? Believe us, it would be a wise and profitable investment. The act would help you get more customers to your store will keep them visiting repeatedly for a long time to come. These customized outlets have the competence to provide you with the tag of being one of the best stores worldwide – go for them!

The Amazon & EBay Distinction – Sales Platform Selection Simplified

Being an e-business vendor is not a simple assignment, it obliges steady choice making about variables like logistics, e-commerce platforms, product’s assorted qualities, and so on. One of the significant choices is picking the right sales platform, however this one is an intense nut to split. Particularly on the grounds that e-business dealers aren't generally certain about the precise contrasts between the two greatest deals stages - Amazon and ebay. These two stages have numerous similitudes and in addition dissimilarities that influence the offering procedure and the buy experience.

Here are some contrasts and knowing these contrasts may help you take a more educated choice about whether to go for eBay store design or otherwise.

1.    Sales Pattern
The most essential distinction between the two stages is their sales design. Amazon is an online retail location that offers its own particular and additionally other dealer's products, though ebay is just a connection between the purchaser and merchant and doesn't offer products of its own. ebay basically gimmicks auction style postings, while Amazon offers all its on fixed costs. In spite of the fact that ebay offers 'Purchase It Now' postings also, a large portion of the products might be benefitted by bidding with a fancied cost for the product. Under the ebay purchasing procedure, purchasers need to sit tight for the bidding methodology to get finished to know whether they get the product or not, this is not the situation with Amazon, you get the product at the expressed cost as there is no bidding included.

2.    Sellers
It is a prevalent view that just people offer merchandise on ebay, however that is not the situation while you go for eBay store design. Due, to the massive fame of ebay numerous organizations additionally utilize it for offering their products. Regardless of this, ebay keeps on holding this for just individual dealers, which it is urgently attempting to shed away. Amazon has precisely the inverse notoriety in the matter of sellers. Most individuals accept that they are purchasing all products straightforwardly from Amazon, however truly numerous people and institutional dealers offer their products under the Amazon pennant. The purpose for this conviction is that Amazon itself is a merchant and that it itself stocks products in immense amounts.

3.    Product Diversity
If you go ahead with eBay store design or go for Amazon both of them offer new and utilized products, with or without rebates. ebay offers new and utilized products on ebay.com, though Amazon offers new products on Amazon.com and new and used products on Amazon Marketplace merchants. Amazon Marketplace merchants is accessible just in a select number of nations out of those that offer Amazon.com. Amazon is additionally a maker of electronic devices.

Both the portals have their own particular advantages and disadvantages, it is all the more about which one suits your needs more. It is simpler to offer certain products on ebay, though a few products acquire better deals with Amazon. For determining the best platform for you, you can do an experimentation on both platforms and interpret, which of them works better for what products and then decide to go for eBay store design or otherwise.