Friday 31 July 2015

Invest In A Smart Custom Website Design To Increase Your Visibility

Are you looking for ways of getting better conversion rates and maximum visitors? Is your current website design failing to give you optimum visibility? If the answers to these and other related queries are “yes” then you are in the right place indeed, Here, we help you understand the importance of investing in a custom website design for enhanced performance metrics and higher bottom line figures alike.

Read on for a closer look at how a reputed website design company can boost your digital marketing endeavours with a tailor made business portal.

Responsive Designs are a Must

If you are still lagging behind and have little information about what works (and what not) in the new internet age, then go a step further with responsive web designs. With a goal of generating optimal viewing experiences for your website, this innovative web design approach is compatible with various modern-day electronic devices. In other words, a responsive custom web design works well with all environments, platforms, and screen sizes.

Responsive websites adapt easily to the screen resolutions of laptops, tablets, iPads, smart phones, desktops and other digital gadgets. Convenient to read and navigate, they require minimal resizing, panning, or scrolling of the screen for viewing purposes. Overall, such websites are designed for various environments across different platforms and use proportion-based grids, fluid grids, flexible images, and CSS3 media queries for delivering their purpose.

Custom Website Design: Why is it Important?

Always remember that your target audience loves to interact with interactive, attractive, active and visually appealing websites. Your clients are always looking for informative content that address their requirements in the easiest possible ways. Custom website designs strive to give them all this and a lot more. Equipped with unique features for adding more value, such websites reflect the nature of your business, USPs, core competencies, services and products to perfection.

By integrating customized site designs in your digital marketing plans, you enjoy greater conversion rates, higher traffic, more organic search results and better visibility. Yes, a powerful blend of responsive and custom website design, laced with appropriate market research, is certainly the right way to go!

Web Design Tips that Work

As you go about your endeavours of getting the right custom site design recommended by a professional web development and design company, these proven tips will guide your success.

Invest in an eye-catching, meaningful and attractive logo that encapsulates your services, products, and USP in the best possible way.

Instead of using excessive textual content that may bog your visitors down, go in for graphics, visuals, and info-graphics. Remember the thumb rule: At times, pictures speak better than words.

Do not clog your website with an overload of information, products, or links. Leave enough space for easy manoeuvrability.

Include original and high-resolution photography for supporting your products and other areas of business expertise.

Intuitive navigation is a must too. Your visitors should not lose their way in a maze of tricky links or insertions that take them to the wrong page. Use proven, conventional rules for interlinking pages and you will emerge a winner.

Last but certainly not the least; insist on professional looking fonts, colours, themes, page layouts, and forms—the success of your custom design depends on these key factors too.

Go for your preferred custom website development company and take your business to the next level of success-today!

Friday 24 July 2015

5 Benefits of Hiring a Website Design and Development Company

Ecommerce Website Development

Do you really need a website design and development company when you can launch your website on your own?

The answer is yes. 

You do need professional help to plan a good online strategy and put your best foot forward with technology driven web pages. Regardless of many free-to-download web development software apps doing the rounds, it makes good sense to hire the expertise of skilled web designers and developers for the task on hand.

Read on for why you need to access the skills of a reputed website design and development company for your digital marketing purposes, and not rely on DIY techniques only.

Positive Impressions for First Time Visitors

Your online revenues are directly proportional to how your customers perceive your business when visiting your website. Their opinions are based on the way your site looks, ease of navigation, layout of content, design of the page, graphics and media inputs, and so forth. However good your services or products may be in reality, they will fail to sell if your website does not do the talking. This is where the skills of professional web developers and designers come into play. With years of experience on their side, these experts go an extra mile to help you create the right first impression for your existing and perspective clients alike.

Mobile Application Development
Latest Mobile Technologies

Today, mobile technology has taken over the traditional ways of web design and development. Because of this reason, it is important that your website contains responsive web designs and is mobile compatible. As a freelancer or DIY expert, you may not have the right inputs for creating a well-presented mobile version of your business portal. On the other hand, a web design company that’s equipped with the skills of integrating responsive design technology can save you hundreds of dollars--by making your website compatible with existing and futuristic technologies.

Images that are High-DPI Retina Optimized

Most amateurishly constructed websites tend to have fuzzy and low resolution images when viewed from high-def tablets or the latest models of iPhones. This is because new high-resolution devices are designed to support high-dpi or “retina-compatible” images. A professional web design company will make the same images appear razor-sharp on iPhones, iPads, the Nexus 7 and all other devices.

Better Designs

Pre-made templates (offered by a web hosting company’s free built-in website maker) offer basic designs that are replicated by many. By hiring a web design expert, you may expect clean, original, and customized designs that address your business goals to perfection. Better designs showcase powerful branding for your organization and attract more traffic.

Faster Websites

Professional website developers integrate smart plug-ins and other third party tools for enhancing the security and speed of your online business operations. They have access to popular testing tools such as GT-Metrix. These tools are relevant for rating the overall quality of your portal’s coding. The way in which your website is coded impacts its overall performance, so it’s imperative that you go for the best.

Way Forward 

By hiring professional expertise with regards to your web design and development needs, you are in effect paying for better quality tools, higher performance metrics, and technological inputs that are not within the reach of your DIY efforts. Go for it.

Tuesday 14 July 2015

Revolutionary Benefits Of Opting For Ecommerce Website Development

Changes have happened quite briskly across the globe with the advent of internet and its associated applications. It has completely revolutionized the way people conduct their daily activities. Everything is available at the click of a button and things and people have come closer literally.

Click economy is revolutionary

The high spread of click economy is resulting in making inroads in daily lives of people. This brings us to an important aspect that almost everyone is using these days -  Ecommerce. People have become habitual to sitting in their comfortable apartments and doing shopping for just about everything. This online shopping spree has literally shrunk the world into one easily accessible marketplace. All this frenzy has led to a widespread demand for ecommerce website developers to ensure that there are more avenues created for making lives of people easy.

Ecommerce aids supply chains

When we talk about ecommerce development, there are numerous applications that are made possible over the internet for users. With regards to businesses, business to customer and business to business application have gained prominence. Organizations need to deal amongst themselves and also suppliers or vendor as being part of supply chains. Everybody is dependent on the other for some kind of reason. This has led to the rising popularity of ecommerce development.

Ecommerce website developers are responsible for linking companies and businesses for online trade. These strong networks lead to a enhanced way in which business is done these days. For example, some company needing auto spare parts will look out for other companies involved in selling them over the internet. With ecommerce, this activity becomes extremely easy, rather than the old time methods which consumed lot of time and energy. Now you can just visit websites and place your order via payment gateways present.

 Moreover, you are also able to track your orders. The convenience offered by ecommerce has led to rapid development of every business due to the tremendous ease of operations and quick responses.

With people tilting towards the internet for all their shopping requirements, even small time retailers are jumping this bandwagon to capitalize on this consumer shopping spree. They have become e-tailers, rather than remaining the old time retailers. This has made the need of ecommerce website developers felt badly.

Life has been easy for consumers

People prefer clicking on their mouse, rather than physically visiting stores or malls and sweat it out running between product alleys to shop. Moreover, the aspect of carrying these goods to car parks and then driving back home is quite tiring. With ecommerce stores, all this is avoided. Even your parcels are delivered right at your place.

All this brings us to the aspect of finding the right source from where ecommerce development can be done. It is always better to find a reliable company and not depend on freelancers or newbies who will not only delay your work, but will also not perform the job correctly. Check the past work of the company you choose and also ensure that they are providing services at competitive rates. All this will ensure that your final product is perfect.