Monday 24 February 2014

6 Development and Marketing Musts for Mobile Apps Development

 Mobile Apps Development

In this so very much actively-connected world, mobile apps are integral part of our daily life. Most mobile apps are easy to download, free and come with an exciting set of features. Developing mobile app is convoluted and most developers keep dabbling with the development process. Here in this article, we list down a few best practices to consider for mobile app development.
To start with, you need to have a plan as to why there is a need to develop a mobile app. Do some research and make sure you are not replicating an existing app.
Prioritize on the user experience:
An Iphone and Ipad Application Development require a superior user experience in terms of easy access and navigation of the app. The users of the app should feel comfortable and be able to load the app quickly. Moreover, the app should have fast-loading code and intuitive buttons.

Built-in features:
Your mobile application should have certain inbuilt features so that you can outperform other competitor apps. Features like contacts, GPS, camera, photo sharing etc. add into the bargain. It saves users time jumping from one app to another and at the same time, deliver enhanced user experience.

Measure the app analytic:
It is imperative to receive the feedback of the users about your app. Integrate analytics while Iphone and IpadApplication Development, so that you can monitor your app’s performance in the market. With app analytics you will get to know the increase in the usage of your app, the most popular feature people like using and the least used feature of an app.
Promoting at the right time:
Once the application is developed, it also requires proper marketing attention so that you can reach out to more and more prospects. Ideally as a best practice, promote the app to mobile sites, send a press release, blog on a technology form, attach a walk-through video alongside the forums and there is much more you could explore.
Convince users through reviews:
Try to approach users to review, once you are through with your Iphone and Ipad Application Development. Let customers provide genuine feedbacks and display the same on your download landing page. Improvise upon the negative feedbacks and shout about the same. Positive feedback and reviews will help in increasing the word of mouth publicity and in turn more downloads of your app. With reviews you will be able to create buzz, increase loyal brand advocates and create credibility in the market.

Register the app:
To avoid legitimate issues, make sure that the app is registered with your company’s name.
Mobile application development is really a serious affair and has a huge potential. With the above steps in mind, you will be able to not only develop the best app with a host of features, but also be able to market the same effectively. Make sure you best utilize the available market and help users with an innovative Iphone and Ipad Application Development.

Monday 17 February 2014

The Do’s and Don’ts for e-bay store design

 eBay Store Design and Development


E-bay is one of the most popular online marketplaces to buy and sell goods and service across the globe. Most e-commerce companies resort to marketplaces like Amazon and E-bay for a better visibility of their products online. These marketplaces help e-commerce merchants to swiftly sell the products and expand their bottom lines.

Considering the popularity of the marketplaces, it is vital to have a professional eBay store design on your website. If you do not have the technical expertise, hire an agency that can help you with eBay store design and development. Whatever the case may be, consider the following best practices for designing eBay store.

Do’s

- Make your store design colourful. Use good contrast and eye-catching hues to decorate the entrance of your online store. 

- The background and content should be in sync with one another, so that customers can see   both the content and background colours. 

- Keep the brand consistency while decorating your online store. 

- Place the items that are new on the top, so that visitors get attracted with the new arrivals and consider buying them. 

- Include a professional store logo design so that there is a good first impression on the reception.

- Consider writing a good description about your store, in a way that it boosts credibility of your store.

Don’ts

- Avoid being too verbose on the store entrance.

- While you go into eBay store design and development, do not use many color combinations otherwise it might confuse the users.

- Do not use multiple fonts and unstructured hierarchy.

- Do not distract the users by adding a lot of interactivity and animations on the store.

- Don’t keep the unrelated items together otherwise it would be challenging to make out related products, which would also hamper the cross selling.


Ideally, hiring an agency that understands eBay store design and development in detail makes more sense. Agencies would be e-commerce specialists and they are well-equipped with the latest store design trends, current market and user expectations. Agencies have the creative and technical know how and the blend of it helps in designing and developing an eBay store that boosts the conversion and attract footfalls. Professional agencies make sure that the store is totally in sync with the corporate brand identity so that if similar designed is to be replicated for different sections of the e-commerce website, it can be easily achieved. 

Apart from these, agencies can work out on a host of other factors like listing popular items, removing the obsolete items, managing the store pages, creating a sales event, uploading the products with right description and high resolution images and also customize the product categories and manage the overall sales conversion from the nicely designed eBay store. They will also identify the best selling products and try to cross sell related products alongside. 

Remember eBay store design and development is a cumbersome task and if not executed in the right fashion, it can spoil your brand identity easily.


Friday 7 February 2014

New E-Commerce Businesses that will make a mark in 2014



With an advance in the technology and growing competition in every business, there is always a need to carve a niche and E-commerce is not different than other businesses. There are certain kinds of business which are quite chewed and for new e-commerce ventures; there is a need to carve the niche.
So, here are a few profitable niches, an e-commerce entrepreneur can eye on.

Automotive Parts and Accessories :
With more and more brands coming up with new auto-mobiles, the automotive parts and accessories retail segment is a huge untapped e-commerce market. May be, you can start small and then escalate your marketing efforts to a new level. Automotive parts and accessories are difficult to obtain and in fact, if an e-commerce store resorts to one particular high-end model and sells the parts for the same, it would really provide value and help carving your own niche. Hard-to-find products help in increasing the online footfalls to your store. You can also take help of online marketplaces in making your products popular. An agency might able to help you E-bay store design or Amazon store design.

Hard-to-find Consumer Electronics and Accessories:
One of the most popular and hot-selling categories for online purchases remains to be consumer electronics and accessories. There are certain consumer electronics and accessories easily available on the online marketplaces or on competitor’s Ebay store design however; the new e-commerce businesses can find success by offering hard-to-find consumer electronics and accessories. Old video games, iPhone cases not readily available in the big stores, ancient electronics said to be obsolete along with their parts etc. can create a new room for selling it to the online audience.  
Right from the steam punk mobile phone cases to GPS-enabled dog collars, there is a lot more to stock when it comes to hard-to-find consumer electronics. 

Jewellery, Apparels and Accessories :
Online jewellery retail is picking up well. Get going with some unique products and accessories. Rather than selling the same bracelets, rings and jewellery on your store, try to sell handmade jewellery, vintage products with best in class craftsmanship and tactile designs. 

Hire an e-bay store designer or Amazon store designer who can arrange the products well off the shelf. Like Jewellery, apparels and accessories are mounting high in terms of online purchases. Check out for some unique most sought after apparels, not readily available on the competitors sites. It can be anything unique right from the belts, clothes, uniforms, piercing supplies or anything special.

Toys, Hobby Supplies, and Games :
During the 2013 holiday season, sales of toys and other related supplies grew by 13%. Selling specific supplies for children in terms of school accessories, toys, hobby supplies and games might boost your online presence. While venturing into this space, make sure that the toys and other supplies are durable, available for a wide-range of ages and not easily procurable from the mom and pop stores.

Wrapping it all up, venturing into an e-commerce business is certainly still a lot of fun provided you sell hard-to-find products and lure customers. Hire an agency or E-bay store designer for a better marketplace merchandising and appearance.