Wednesday 30 August 2017

Harnessing the Power of the Mobile by Hiring an iPhone Development Company

The online business landscape is viciously competitive and for a business to remain relevant there is an urgent need for them to think outside the box. One of the most versatile components a contemporary business should be deploying in their marketing strategy is iPhone app development. An iPhone app gives a business a competitive edge over the competition as they are able to target millions of iPhone users. Partnering with a reputable iPhone development company unlocks a company’s ability to harness the power of the mobile. iPhones are robust and easy-to-use. Millions of users love them because they are sleek and stylish.

An iPhone app gives you a powerful and innovative additional marketing platform to stay ahead of the pack in your niche. The beauty about iPhone app development, is the versatility of the platforms created. From retail and fashion apps, social networking and social media apps, health, fitness and lifestyle apps, music apps, multimedia apps to e-commerce and shopping apps there is no limit to the types of iPhone apps you can build.


An app has the potential to revolutionize your business by making your products and services accessible to target audiences. By choosing to work with an iPhone development company you will be leveraging the most popular mobile app platform, giving your business a competitive edge in your niche.


Why iPhone App Development?

Initially an iPhone was only available to high income buyers but today, it has become the most popular mobile device across the globe. The iPhone market is always booming and every new release marks a milestone in the tech world. Today, there are over 80 million iPhone users in the U.S alone and you can easily target these users by developing an iPhone app for your business.
There are many other reasons to choose iPhone app development. These include:
  1. High security: iPhone apps are renowned for their high security shield against viruses and malware. Your app is both safe for your business as well as for the end users.
  2. Low fragmentation and testing: With its low variety of devices in the market and versions of iOS, it is easier for a developer to build and test your app early. Your mobile app will be up and running in no time allowing you to start enjoying the benefits earlier.
  3. Higher ROI: iPhone apps are scalable and your business will recoup money spent on development much faster than with any other app.
  4. Leveraging Apple’s reputation: iPhone apps earn more trust from users because of the reputation behind the company. Only high quality apps are uploaded to the Apple Store and users are confident that the app they download is worth it.
  5. Easier to use interface: One of the most important features of a good mobile app, is an easy to use interface. This is exactly what you get with an iPhone app.
  6. Fast Graphics API: Your native iPhone app comes with fast graphics which is important whenever your app needs a refresh.
  7. Built-in components: Different built-in features of an iPhone including address book, GPS and camera can be seamlessly integrated with your app for enhanced functionality.
There are many other reasons to invest in an iPhone mobile app. When you partner with a qualified developer, an app will be custom-built to meet your business requirements. Custom app development is a more affordable and effective way to achieve your business goals. These apps are made on the secure Apple eco-system and only the best end up in the Apple Store.
The Role of an iPhone Developer
An iPhone app developer will play a crucial role in the success of your business. These experts take time to understand your business in order to build an app that meets your unique needs. Among the services that iPhone app developers offer, include:
  1. iPhone app ideation: This is a brainstorming process to come up with ideas that fit your business app requirements in the best way possible.
  2. Planning: The app development timeline is laid out in accordance with your business needs
  3. UI/UX design: A team of designers work closely with your business team to come up with a tailored design.
  4. Code development: Codes are written with your app needs in mind and also keeping Apple’s standards in mind.
  5. App testing and deployment: Testing and deployment of the app is done according to a cycle plan agreed on.

An iPhone Development company can help you build a wide range of apps ranging from education apps, ecommerce apps, iPhone game apps, social/chat apps, online booking apps and many others. They also provide ongoing maintenance and back-end support to ensure your iPhone app is always up and running.

Tuesday 29 August 2017

A Guide For Engaging an SEO Company New York to Grow your Business

Running a successful online business today calls for both innovation and creativity. The internet marketplace is viciously competitive and to stay ahead of the competition you have to start thinking out of the box. Today, you need more than a beautiful website to compete online because virtually every other company has their own. This is where search engine optimization (SEO) comes in.

A well designed SEO campaign managed by a top SEO Company New York can boost your brand’s visibility on search engine result pages. The place of SEO in modern business marketing cannot be overemphasized because most of your target customers are using search engines to research products and services before making a purchase online. By using an established SEO service you will leverage the best practices used in the industry to give your website an edge over the competition when ranking on search engine results pages.

The Place of Search in Online Marketing
To appreciate the importance of search in internet marketing, consider that over 93% of all online experiences begin with a search engine. If your website has a huge presence on search engine result pages (SERPs) for a ranking keyword, then you target customers will find it easier to find your website. The fact that 75% of internet users don’t scroll beyond the 1st page of SERPs highlights the need to optimize your website for search.

Working with a top rated SEO agency boosts your site’s ranking on SERPs which in turn leads to higher conversion rates. Search still remains among the major drivers of website traffic and is a good reason to invest in the services of the best SEO Company New York. A high ranking website attracts relevant traffic which in turn leads to a higher conversion rate. Internet users also regard businesses that rank high on SERPs to be more credible. With so many unscrupulous entities competing for the same space, you have to stand out and give confidence to your target audience by ranking higher on search result pages for a target keyword.

Services Offered by an SEO Company
An SEO company offers a plethora of services, all aimed to boost your business. When the techniques these companies use, are deployed together, you can expect better results from your SEO campaign. These services include:
  • Technical SEO audit: An important step in every successful SEO campaign. An SEO audit helps identify weaknesses – including broken and missing links, duplicate content, missing information, slow loading speeds among others. The findings from this audit will form the foundation of the SEO plan.
  • Keyword research: This is a crucial step in search engine optimization. Intense keyword research guides the rest of the SEO campaign. Your SEO team will use all available tools to identify the best keywords to rank for. Many SEO campaigns fail because the keywords they are targeting are not useful. This reason for failure only helps underline the need to invest resources towards identifying the right keywords.
  • Social media marketing: From Instagram, Facebook, Twitter, LinkedIn to WhatsApp there are millions of users on these platforms. An SEO agency knows the different techniques to use for every social media platform. Well planned social media strategies help boost traffic, build brand authority and increase the visibility of your brand.
  • Website development/design: A range of services are offered including responsive web design (RWD), mobile development, website maintenance and support, web performance analysis and ecommerce solution development among others.
  • On-page SEO: Different factors are considered including what titles to use for each page, Meta descriptions, Meta tags, keyword density, internal linking, URL structures and image optimization among others.
  • Content marketing: Content is king and an SEO agency will work with your team to develop high quality content for better ranking on SERPs and to attract relevant traffic to your website.
  • Monitoring and reporting: Every successful SEO campaign requires ongoing evaluation. The fact that the SEO industry is volatile necessitates rapid changes to any ongoing strategy when need be. A reliable SEO agency will deploy real-time monitoring for the ongoing campaign, including checking any changes in ranking. These reports are available for your assessment as a business owner.

Besides those discussed above, an SEO agency will offer many more solutions including tailored SEO, local SEO, online reputation management, graphics designing among others. Partnering with an established SEO Company New York allows you to focus on your core business as your website benefits from the latest SEO technologies. These companies have a broad range of skills and the resources necessary to run an SEO campaign for any type of business. What’s more, you are sure they will only use white hat SEO techniques in compliance with Google Webmaster Guidelines.

Monday 21 August 2017

Web Design Company New York: How Do You Know the Best?

Any brand that wants to succeed in New York must pay attention to its activities online. That is why choosing a professional Web Design Company in New York is so important. In a world where an online presence has the potential to influence the popularity of your brand, the activity, experience, and quality of work you get from the company you hire is critical to your success. It will determine your competitiveness and appeal on the digital platform. It also determines your ROI.

Many companies advertise their services with a list of capabilities and promises of making you a king on the digital space. Unfortunately, most of them are unable to deliver what they promise. This has led to a lot of disappointment and terrible experiences online. Most people and brands wish they had chosen the right company. But how would you identify the best company for the job? Here are tips to guide you.

  • Portfolio - a portfolio showcases the websites of the companies or brands that a designer has worked for, or with. A professional company has a list of clients and is ready as well as proud to showcase the work they have done. Scrutinize the list of the work they have done to see whether it matches what you would expect. Check the features that were incorporated into their sites and whether these features will work for you. Confirm from the companies indicated whether the services were satisfactory. Pick the Web Design Company in New York that has the most appealing and authentic portfolio.
  • Experience - web design is a discipline that evolves on a daily basis. There are new features and needs that have to be incorporated. Some will work for you, while others will not work based on your digital marketing strategy, the clients you are targeting, the services and products you sell, etc. An experienced company helps you isolate the features you need for your site, separating them from among those that will not work. This helps to make your site responsive and futuristic. It eliminates the chances of a trial and error approach to the design and development of your site.
  • Professionalism - this is almost a straightforward requirement. Avoid dealing with quacks who are not trained or who operate underground. A professional designer, or developer is first trained to a level that allows him to handle design competently. Professionalism also demands a commitment to work. This means full disclosure especially about what they will charge you, and the availability of a formal contract. In the absence of a contract, the terms may be changed at any time in a way that does not favor you and could lead to a conflict.
  • Accessibility - it is easier to dismiss the need for face-to-face interactions in this digital era. However, this will determine the ease or difficulty with which the project will be completed. It helps to work with a company that allows open communication and is ready to interact with you at any time. You may need a clarification midway into the project, or be required to provide certain material. With an open communication policy, it will be easier to complete the project.
  • The reputation of the company - customers review designers and developers work, based on their experience after having worked with them. Gurus in the industry also review designers and developers from time to time. Associations accrediting developers, award excellent performers and point out those with malpractice cases. Such issues can be found in the press and on their websites. Social media and consumer insight platforms can also help you review a developer or a designer's work. If a designer has a reputation for producing quality work, your project will also be delivered with similar quality. If the designer has been cited for malpractice, you should be cautious.
  • References - do you have an associate, client, partner, etc. who has a glorious website? Ask for a referral to the company that designed the site. This is a safe way to get quality work because the capability of the designer has already been tested. Take the opportunity to ask about commitment to deadlines, creativity, originality, terms of payment, pricing, etc. If a person had a good web design experience with a company, he or she will be willing to refer the company to you. If the experience was nasty, the person will not have the confidence to refer you to the company. A referral saves you the trouble of vetting strangers, whose delivery is not assured.


Most Professional Web Design Company New York are ready to offer customized packages. Even though there may be a similarity in the products you plan to sell online, the business models differ and so could the brands. This has an impact on the cost of design. The company would be ready to negotiate the price and deliver a customized package that reflects the services you have asked for, and also so that they can keep the possibility of future engagements alive.

Wednesday 9 August 2017

The Effectiveness of a Great eBay Store Design

Online marketing is one of the biggest practices in the market today. The number of people making sales online is continuously increasing over the years. Due to the economic downturn that took place a few years ago, buyers are turning from local physical stores along the street and purchasing from online sellers because the products they provide are quite affordable. The shift in the customer’s preference has enabled online merchants to increase their sales while providing products at low prices. How you construct your eBay store design will decide whether you will have an edge over the competition while getting customers.

However, since many sellers are providing customers with excellent offers, the competition for each sale is increasing continually. Nowadays, many people have an interest in online marketing without considering the priorities and interests of their target buyers. A smart seller needs to put themselves in the shoes of the purchaser so that they can understand the consumer need and find ways to address them.

Coming up with an instinctual eBay store design can be analytical for your business, but if not enhanced properly, it can have an adverse impact on customers. EBay is among the best online marketing options because it reaches millions of online customers. Therefore, having a customized eBay design for trading online is crucial to the success of your business. The methods you are going to use to promote your store and products will provide you with the much-needed difference that could change failure to success. 


Source: http://qualdevseo.livejournal.com/16778.html

Monday 7 August 2017

An Amateur Guide to Hiring a WordPress Development Company

WordPress is one of the fastest growing template platforms for businesses online. This is partly because of the availability of readymade templates that can be deployed in minutes allowing you to setup your own basic portal. This saves time and money when it is compared to having a developer code the website for you from scratch. What then should you hire a WordPress Development Company for?

Any serious brand considering digital presence must first appreciate that online experience and quality are important. Even with WordPress, you need to provide a unique portal and a platform that is attractive as well as customized for your product. This is the main reason why you would need the services of a development company. Here are detailed reasons why you should hire a developer.
  • Customized Appearance
There is something captivating about a unique website or portal. It sticks in the mind longer than an ordinary one. This is one reason that would compel visitors to return to your store. By hiring a professional WordPress Development Company, you can incorporate features like colors, layout, images, a checkout system, etc. that are unique to your business model. When a person lands on your page, there will feel at home and familiarity that makes your store or portal attractive. It will increase the chances of future business.

Source: https://completeecommercesolution.wordpress.com/2017/07/29/an-amateur-guide-to-hiring-a-wordpress-development-company/

Friday 4 August 2017

Responsive Web Design Company: Easy Way to Spot One

It is not enough to have a website. Its responsiveness determines how accessible it will be and the quality of the user experience it offers. Every brand must endeavor to hire a Responsive Web Design Company that can deliver a quality product; a website that boosts the profile of the brand and the products they offer.
Every Web Design Company claims that they offer the best services. The challenge lies in differentiating between pretenders and companies that can actually deliver what they promise. Here are tips that will help you identify the best design company for your website.
  • Look for Accreditation
Experienced software developers test and accredit designers and developers who offer services linked to their products. An accredited company, a partner or one licensed to offer particular services gives you confidence and a guarantee that you will receive quality services. Accreditation is an indication of training and experience. Check other credentials like training and experience in web design and development. It is uncertain to work with a company whose credentials are unknown.
  • What does the portfolio say?
A reliable and professional Responsive Web Design Company will always be proud of the work it has done. Such companies display their work on their portfolio so that the public can scrutinize it and make a judgment. After identifying companies that you can work with, you should go through their profiles to establish the one with the most impressive portfolio. Some may refer to the portfolio as ‘our clients’ or ‘our work’ among other titles. The idea is to provide you with the opportunity to get a feel of the work they have done. Remember that if this work is impressive, the chances of getting equally impressive work increases. A company that is not ready to showcase what it has done is not worth working with.