Friday 29 December 2017

Why your Business needs to Partner with a Professional Web Design Company

Are you wondering how you could boost the performance of your online business? As more companies migrate their operations online, competition is bound to grow stiffer. You have to work harder to get your business noticed online. One of the smartest albeit overlooked techniques to help in this environment is web design. Most people thing about web design in terms of aesthetics only. 
It is all good to have a beautiful website but if it is not converting, you have to rethink the website design. A good web design perfectly blends beauty and functionality. Achieving this level of perfection is not easy. You have to work with a highly experienced professional web design companyIt calls for collaborating with a web designer who understands your business aspirations and one who can help achieve them through your website’s design.

The Role of Web Design in Internet Marketing

If you are planning to launch an online business or you are already running one, it is crucial to appreciate the role of web design in the realization of your business goals. A recent HubSpot survey shows that 38% of website users will stop engaging with a web page if the content layout is unattractive. 39% of consumers have closed a web page due to poor loading speeds. All these factors lead to poor conversion and high bounce rates.
However attractive your website looks, it can only convert if users are able to find the content they are looking for easily. The aesthetics part is just one aspect of web design with functionality playing an even more important role. In summary, good web designs are beneficial in the following ways:
  1. Increasing customer conversion: An easy-to-navigate website inspires visitors to continue with the purchase journey.

Thursday 28 December 2017

What Does Hiring a Magento Development Company Mean For Your Business

If your business is not taking advantage of Magento ecommerce development yet, you are late to the party. In fact, you may be staring at the quick demise of your business. With over 51% of Americans now doing their shopping online, it is time your business started embracing emerging ecommerce technologies to gain a competitive edge. Magento ecommerce is the most popular ecommerce platform and it gives your business a head start in this highly competitive market. By partnering with a Magento Development Company you will join top ecommerce websites in the world. Over 31% of all ecommerce stores use this platform and they love it. In fact, among the top 1 million top ranking websites, 26% of them have used Magento which is proof enough of how powerful this platform is. If you are planning to build an ecommerce website or you want to enhance the performance of your current website, Magento ecommerce is the way to go.
Why Take Your Business Online?
That internet marketing is the future of commerce is not in doubt. Retail ecommerce sales are projected to shoot up to $4.058 trillion in 2020 which will make close to 15% of all retail sales. This is a clear indication that the traditional business model is going to face even more turbulence in the coming years.
The convenience that comes with online shopping is attracting more consumers. With localization finally a reality, shoppers can get better prices as there are no geographical limits to where they can shop. The idea of shopping online is just catching up and with more than 3.7 billion people now using the internet, you can bet ecommerce sales are going to increase.