Life has become hectic and people have less time to wait for your site to load. They like to search, search quick and finish the shopping and jump to another task. If you don’t provide them good site search functionality or a product search functionality, they are going to do away with you and choose competitors over you.
So, how to improvise e-commerce site search?
1. Have in-search on your site
If you are investing heavily on content marketing, PPC, Android mobile application development and much more, having a site search on your own site won’t cost much for sure. The in-site search functionality really boost up the conversion as visitors have just to enter the information or product they want and bang on – there you go giving customers what they are looking for! Not only it saves the time of visitors, but also help them stop moving to competitors.
2. Make it distinct
Make the site search button clear and out of clutter. If you have multiple calls to action to choose from, you will be confused wont you? The same is the case with the visitors. Make sure that site search button doesn’t hide beneath other highlighted calls to action and visitors know where exactly in the world is the search button on your site.
3. Speed it up
If visitors have to wait for months to get the desired result, having search functionality loses its primary motive. Make sure the search function is fast and agile. Compare your search functionality to Google. If Google can find results, very accurate results precisely, why can’t in-search on the site? It should be that quick! Consider a case of mobile user wherein the internet bandwidth is low anyways and if he has to dabble with slow search, he might move out to something quicker. There are Android mobile application development companies that even help you develop apps for such functionality.
4. Auto-Completion works well
Yes and why would it not? It saves time for visitors. Having auto-completion on your site search will ensure that the search remembers either what the visitor has entered last time or alternatively recommend them with the right search keywords automatically. Your visitors should get a drop down menu with close options to pick from. There are service providers who provide auto-complete service. So, you can readily use it to have auto-completion set-up.
5. Optimize your store
Optimize your store well. Use right images, image descriptions, product categories and product descriptions so that visitors can search related keywords and get the results displayed by return. There are also cases where placement of images and products led to improvisation in the search functionality. Check out various ways to optimize your store. You can also hire an agency that can do it for you.
Wrapping it all up, roll your sleeves up and get ready to provide superior search results. Invest some amount in SEO and Android mobile application development if you are a proponent of mobile commerce.
So, how to improvise e-commerce site search?
1. Have in-search on your site
If you are investing heavily on content marketing, PPC, Android mobile application development and much more, having a site search on your own site won’t cost much for sure. The in-site search functionality really boost up the conversion as visitors have just to enter the information or product they want and bang on – there you go giving customers what they are looking for! Not only it saves the time of visitors, but also help them stop moving to competitors.
Make the site search button clear and out of clutter. If you have multiple calls to action to choose from, you will be confused wont you? The same is the case with the visitors. Make sure that site search button doesn’t hide beneath other highlighted calls to action and visitors know where exactly in the world is the search button on your site.
3. Speed it up
If visitors have to wait for months to get the desired result, having search functionality loses its primary motive. Make sure the search function is fast and agile. Compare your search functionality to Google. If Google can find results, very accurate results precisely, why can’t in-search on the site? It should be that quick! Consider a case of mobile user wherein the internet bandwidth is low anyways and if he has to dabble with slow search, he might move out to something quicker. There are Android mobile application development companies that even help you develop apps for such functionality.
4. Auto-Completion works well
Yes and why would it not? It saves time for visitors. Having auto-completion on your site search will ensure that the search remembers either what the visitor has entered last time or alternatively recommend them with the right search keywords automatically. Your visitors should get a drop down menu with close options to pick from. There are service providers who provide auto-complete service. So, you can readily use it to have auto-completion set-up.
5. Optimize your store
Optimize your store well. Use right images, image descriptions, product categories and product descriptions so that visitors can search related keywords and get the results displayed by return. There are also cases where placement of images and products led to improvisation in the search functionality. Check out various ways to optimize your store. You can also hire an agency that can do it for you.
Wrapping it all up, roll your sleeves up and get ready to provide superior search results. Invest some amount in SEO and Android mobile application development if you are a proponent of mobile commerce.
