Top 7 WordPress trends you should know for WordPress development

Since the time of its launch in the year 2003, WordPress is known to be one of the most renowned and highly acclaimed Content Management System (CMS), powering 75 million websites worldwide. From very simple user-friendly designs to complex portals, WordPress is the core design and development factor in any such website. Trusted by 60+ million website owners like BBC America, Tech Crunch, Sony Music, the New York Times, most of the renowned brand and services choose this CMS every year. Powering more than 29% of the total websites in the internet, this is one of the most powerful CMS platforms to design and develop your websites.

Single page website

Gone are those days when a website is considered to be good if it can be navigated to other pages. But nowadays simple, single page websites that have modern clean themes would give the best navigation and browsing experience. Developers of websites based on WordPress theme are trying to integrate more of this feature in the websites they are designing. Single page websites let companies do the storytelling better and does not confuse online visitors.

Breaking rules in typography

One such emerging trend in this domain is breaking the general rules of typography and opting for something unusual and unique at the same time. 2018 is going to bring a major change in typography as traditional fonts in the main body of the text is expected to go away. Instead it would be more on the funky side for the header text and body of the text.

Graphics that are hand drawn

Font styles that look similar to handwritten font gives a warm personalized feel to your website. It brings life to your WordPress site and offers visitors an enriching browsing experience. So, opting for more of hand drawn elements is one of the popular trends in the year 2018. Website designers and developers are trying to introduce more of hand drawn elements in the WordPress based websites as a part of the popular WordPress development trend.

Changes in scrolling trends

With the advancement in the field of technology, recent trends are being seen when it cones to scrolling effects. The Parallex scrolling effect is already in vogue but it is gaining more of popularity in the year 2018. Bounce rate should be very less in a website and you can always reduce this by adding more of buttons to click or Call-to-action. When it comes to story-telling single page websites, these types of buttons are always suited to the design and layout giving an optimum web browsing experience. You can make your website more attractive by adding buttons and changing the scrolling effect in websites.

Customization with drag and drop theme

Theme customization was always easy, but not as simple as drag and drop themes that was introduced by WordPress. This allows users to showcase their websites without writing any sort of codes. You can very well explore with web designs and plugins that are now very much simple. Some of the popular example of drag and drop themes are Uplift, BeTheme and foundry that are responsive and easy to use at the same time. Businesses are always in the search of a reliable WordPress development company where the experts will help them to get the right user-friendly website.

Video headers

Adding a video background to your website allow companies to do branding at a new level. In the year 2018, header will dominate and will always be the attention point. Video headers and backgrounds are always nothing new, they are expected to create a revolutionary change on WordPress websites. It is becoming the first choice for website designers and developers around the world. Every year WordPress releases some powerful theme options along with custom elements which makes WordPress even more interesting.

Rise in mobile-friendly websites

With the increase in use of social media and smartphones, mobile friendly sites are highly in demand. It is important to check whether your website is running properly in smartphones as well as desktop. So, WordPress developers are coming up with websites that are highly responsive and run well in an electronic device like iPad, smartphone, laptop or desktop.

Use of sticky elements

It has already become a trend to move from obtrusive pop-ups and go for some out of the box pop-ups. Instead of using traditional pop-up design, it is better to go for sticky bars that can be at the bottom or top of the websites.

Subtle form of animation

There are lot of unique and creative ways to add animation to your site. You can always do it by using subtle form of elemental animation with the help of CSS tools and WordPress plugins. This trend is more likely to increase in the year 2018. A WordPress development company can always include tricky and unique elements of animation in your site as per your requirements.

Virtual Reality in WordPress designs

There is lot of controversy and debate regarding whether virtual reality can be a part of the latest WordPress trends. It is an interesting question to many. Renowned names like Google, Sony, and Apple are constantly are looking out for new ways to implement virtual reality in our lives. WordPress is considered to be the leading platform for web development and web designs. The plugins that are already developed by WordPress are boosting businesses as well as offering a better user experience. Presently, WordPress supports 360-degree videos and photos and there changes of WordPress offering a much better user experience with a VR plugin.

 To sum up, single page website, hand drawn graphics and some unique typography styles are some of the latest trends in WordPress development. Also customizing the drag and drop theme, adding more of video headers, and use of sticky elements are some of the emerging trends of this year. This also includes designing highly responsive sites, adding subtle forms of animation and the chances of adding a VR plugin to this CMS tool. Known to be one of the most popular CMS tool, WordPress offers a better user experience to online visitors.  

7 ways web design impacts content marketing

Content marketing is a form of marketing that focuses on creating, publishing and distributing different forms of content for targeting specific audiences online. This content can be anything like blogs, social media posts, articles or content for videos. The practice of publishing content may not advertise a brand directly but usually intends to simulate an interest in the product or services of a company. The right piece of content provides users with all the relevant information about a brand. It lets consumers learn about certain products or services, their features, and they would benefit an individual.

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What are the Top E-Commerce Security Issues and best solutions for 2018

Almost every household these days has access to the internet. Smart phones have made it easy for people to stay connected to each other across the globe. This brings a huge volume of entities on the internet that eventually raises security threats even more than we can think of! E-commerce is one such industry that has high potential of attracting different security threats. Most e-commerce firms hold sensitive information about consumers that could include credit and debit card details as well.

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Top Ways of optimizing an Ecommerce Store with Magento 2

Known for speed and performance, Magento is a popular fast-growing e-commerce platform integrated with a variety of features. Launching the platform is not enough to drive sales. Your Magento store should remain optimized for your visitors. It is important to ensure that the store is functioning properly as the speed of the store affects the SEO ranking, cart abandonment and also the sales. 

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How Mobile App Can Improve The Growth Of Your Business

The improvements in the field of technology, has caused businesses to realize the importance of apps in their growth. Irrespective of whether the business is a startup or a renowned MNC, every firm wants to step ahead of their competitors by launching their own mobile applications. In this era of digitalization, Apps can always help businesses to get a competitive edge over others. Organizations that do not have their own apps are missing a lot in terms of reaching their potential consumers. A perfect mobile presence of your brand is always possible with the help of right app. Some of the ways in which a mobile app can help to make your business stronger are as follows –

Perfect booster of sales

Every business aims to get a massive return on investment in the shortest time possible. Mobile apps help to achieve a perfect rise in your business revenue graph. For example – Domino’s Pizza started to see a growth of 27% in revenue in the United Kingdom after it launched its app. Zara, a renowned brand in apparels, shoes and bags, gained more than 58% in sales after they launched their app. Therefore, if brands want to achieve maximum ROI in a short time period, launching their own app can be a good idea. When a brand has its own app, their customers find it easy to scroll through their products at their own convenience. With a small investment, an app can boost a company’s sales to a considerable extent.

Increases brand awareness and communication

If your brand is looking for ways to reach out to more potential consumers, developing an app for your company can be a direct form of marketing. A healthy mobile presence will help more consumers know about your brand and its services. Since owning a smart phone is common in every household, brands can talk to consumers about latest activities, new product launches, discounts and offers in a better manner with the help of an app. Launching your company’s app on popular app stores will provide more people an opportunity to learn about your brand. Communication through mobile apps will be more effective and you will be able reach consumers easily.

Offers more value to consumers

Businesses are always searching for new strategies and implementing new methods to impart more value to their consumers. This helps them to reach out to more potential consumers and retain existing ones as well. When as a brand, you offer value to consumers; they will never go away even if they get the same goods or services from your competitors. Creating value-added programs within your app can be a great idea. Promising consumers different rewards when they interact with your brand and its services via a dedicated mobile app provides positive results. This can help increase loyal subscribers or users of an app, which will eventually lead to more sales.

Customer engagement

Surveys and studies talk about the fact that 60% of traffic usually comes through smart phones. Almost every individual uses a smart phone to connect to people across the globe. Regular updates in your app and exciting offers that pop up now and then always attract consumers. A sound mobile presence will make customers check your app for updates regularly, and motivate them to participate in every activity that your brand launches. Customer engagement is something that a brand can easily achieve with the help of a proper app. You can always take the help of a good mobile app development company to get yourself a user-friendly app for consumers.

Increase in business profit

It is easy to convert potential leads when your brand has an app. An app helps consumers to avail of your services as and when they need. Nowadays people are more tech savvy and prefer to order things in just a click. When your brand has an application, it is easy for consumers to reach you and your products and services. They can access your product or services as and when they feel like. They will avail the required services in just a click. This means a rise in business profit, which is not possible with just the desktop version of your brand’s website.

Keep competitors at bay

Nowadays businesses no longer wait for consumers to come to them. It is more the other way round, where you find ways to place your products or services in the hands of your consumer. Most small-scale businesses underestimate the power of an app. They think a standard website can fulfill all their promotional needs. This is very wrong. In addition, a mobile version of your brand’s website may not work as seamlessly as an app would! An app can help consumers understand that you are forward and ahead of your competitors. An app provides a business with a competitive edge and has gradually come to be regarded as the standard component for any business.

Most businesses take the help of the right companies for developing their app. Experts at professional app development companies listen to your requirement and can provide you with the right app that would boost the growth of your business. Always do a bit of research while choosing the right mobile app development company for your needs. The best part of an app is that you can reach the younger generation very easily. Young demographics have always been the center of the best marketing campaigns. The young generations usually use more apps in their daily lives. From ordering app, buying necessities to making investments, they prefer to do it through an app. So, if your brand aims to target the young group of people, an app can always help you reach out to them properly.

An interactive app always helps ensure that you consumers remain engaged with your brand. It boosts sales and keeps competitors at bay. Your consumers would feel more valued because of this personalized approach and ‘brand awareness’ is something that you would achieve seamlessly. Renowned brands that aim to create a lasting impression in the minds of consumers, have already developed an interactive app that adds to greater amount of revenue. Be it a small scale or large-scale business, a well-represented app of your business will always stand out from the competition.

Simple Steps To Design Your eBay Store

Online business has gone through a revolutionary change in the last couple of years. Selling stuff online is very common for newbie entrepreneurs. For those owners, who look forward to build a brand name and get the right exposure in this competitive market it is very important that they take the help of a proper sales channel. Business owners need to figure out the right platform, one that is cost-effective and beneficial at the same time. eBay is the right sales channel that can provide an additional revenue stream for your business. It increases traffic to your online store and improves customer loyalty.

Once you decide what you want to sell on eBay, you need to open a seller account on this platform. You also need to choose the right store subscription depending on your needs. The different store subscription includes Basic, Premium and Anchor. Next, you need to choose a name for your store based on the type of items you are selling. It is also important to design the store in a way that is appropriate to attract customers. You can do it yourself, use ready-made templates or take the help of custom-made designs from a third party.

Design your eBay store

After you create an account on eBay, it is important to design your store in an eye-catching manner to attract customers. It is very important to think of your online store as a window of a shop, to make it attractive for potential customers, and retain existing ones.

• The very first thing you need to do is choose a proper “Billboard image” that would show at the top of your store page. The image can be a photo of the products you sell. It can also be a digital artwork that is related to the merchandise you will sell or the concept. You can also include a promotional image that talks about attractive discounts for consumers.
• The next thing you need to include is to add a proper logo and store description. You can always build a brand by creating a proper brand logo. An online shopping store is all about creating a brand, a positive user experience and convert potential shoppers to paying customers. A clear description of your store is important to help customers relate to your brand on a personal level. It is important that they know about your brand and give them a reason to avail products from your brand. Introduce proper keywords in the store description so that your store’s name comes up when they search with relevant keywords.

Customization of your eBay store

Once you are done with the above written steps, customizing your store page can always help you to stand out in the crowd. Brand uniqueness is something very important. You can always have a competitive edge over others when you add customization to every step of your store design.

Create your own categories and sub-categories

To customize eBay store design, the first thing you can do is create your own categories and sub-categories. You can find the “Store categories” option, in the left navigation. By clicking on the “Add Category” button, you can always add your own categories. If you want to add a sub-category, you can click on a specific category and add it. You can add 5 categories at a time, so always think before creating them.

Edit the display settings

When you want your brand to succeed online, it is important that you make your online store visually appealing. The right combination of colors and fonts along with an appropriate design can always make your store look great. The name of your e-store should be identical to your business. The logo should be of high quality, meaningful and should comply the size specification that you must follow for eBay store. You can always attract customers by adding meaningful product descriptions for each of the product you sell. You can always experiment with font styles, colors and design to make your online store appealing.

Go for an interesting theme

You can use an interesting theme for your online eBay store. This is the place where you can introduce interesting concepts and imagination to create an engaging theme. Check the way products are cataloged and help online visitors get to their destination with ease. To give your e-store a voice, you can always include business contact details, history and other details about your business. Experiment with the online store theme and make changes to the display settings to get the look you desire.

Promotion boxes

When you want a customize eBay store design, you can always go for promotion boxes. They come in handy to attract customers. It is a great additional promotional tool to encourage purchases. Take advantage of these small boxes to sell more of your products. You can highlight a gallery of available items, attractive discounts in each and a countdown timer with each product that shows the time left to opt for the event of your choice.

Custom pages

The purpose of an e-store is to sell. Your e-store should be engaging. Moreover, at the same time it should be able to sell products. Focus on custom pages that would give your online business a voice and help it to stand out. The idea is simply not to create noise but to provide useful details that are of value to consumers. High quality images, custom content, links that take you to other parts of the store and other engaging visuals and effects can always help your store to stand out.

Make your eBay store user friendly

It is important to let your users feel comfortable and help them get what they are looking for. When you are selling on eBay, it is very important to design the storefront with care to generate more revenue. Do not shy away from including a navigation bar and search button to help consumers find the products they desire with no hassle.

It is important to stand out in this competitive market when you are trying to sell your products online on eBay. Take extra care of your online eBay store when you add meaningful product descriptions, high quality images, engaging font along with the right color combination. Show that you care for your consumers by adding promotion boxes, customized pages, and interesting themes; and by tweaking the display settings of your online store.

10 Basics Things You Need to Know to Run a Successful E-commerce Business

Online stores are an indispensable part of our lives. From shopping for groceries to clothes to gadgets, you can shop for anything and everything online. Online stores or in other words, e-commerce portals are quite popular these days. Many new ventures in this domain are coming up. Renowned e-commerce portals that already stand out in this competitive market – are known for their quality products, attractive discounts and offers, 24×7 customer support along and their user-friendly interactive websites. Let us have a look at the 10 basic things that one needs to know to start and run a successful e-commerce business of their own.

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