If
you are running an online business, you should appreciate how
important your website is to all your operations. This is your
greatest business asset, and as such, it requires constant monitoring
and optimization to meet the set objectives. Your website’s design
determines the ease of navigation, site load speed, user experience,
conversion rates and many other things. A website redesign is thus
one the best ideas to optimize the performance of your online
business.
According
to Soasta, a single second added to the loading speed of your website
can cause sales to drop by up to 27%. A similar study shows that 38%
of internet users stop engagement with a website if the layout is
unattractive. 47% of users use web design as a way to determine the
credibility of a company. These are just a few of the reasons that
support your collaborating with an established web design company who can
redesign your website. If you are curious about how such a redesign
could influence your business, keep reading.
The
Impact of Website Redesign on Your Business
Any
decision you take should have a positive impact on the overall
objectives of your online business. Redesigning a website is not a
very popular project due to the time and resources required. As the
person responsible for selling the idea to the higher office, you
need to have all your facts available at your fingertips. Some of the
web redesign benefits you should cite in support of this project
include:
- Increased Search Visibility
The
internet marketplace is highly competitive and millions of companies
compete for the same customers. Staying ahead of the competition
requires that your website maintain a high visibility on search
engines. You need to invest in the best SEO techniques for this to
happen. A web redesign is one of the most important SEO decisions you
can take and the results are almost instant.
A
refreshed website precipitates a gradual rise on search engine result
pages (SERPs) for the keywords you target. This is because web
redesign touches on key SEO factors including backlinks, mobile
responsiveness, frontend code, content structure update, while
repairing any technical hitches that exist. All these factors make it
easier for search engine crawlers to find and index your web pages.
Your target customers will find it easier to locate your content on
search engines after a website design revamp.
- Growing Site Traffic
When
you launch a new website, targeting visitors is possible and they
come quickly. This attraction to new things is what drives the
internet marketplace. With time however, your visitors will get tired
of a monotonous design. It is important to remember that in this
highly competitive marketplace, new websites launch every day and
your competition is redesigning their platforms in order to capture
new users.
A
revamped website instantly attracts new users and retains those who
were almost jumping ship. If your business is losing customers
rapidly, it is time to rethink your website design. Shoppers love new
experiences. Irrespective of how solid your old web design may be,
you need to refresh it to spur more interest.
- Increasing Conversion
One
of the main objectives of an online business is to achieve high
conversion rates. Most businesses find this objective hard to attain
due to growing competition. If your website has been around for some
time, it is time you redesigned it to increase conversion. Working
with an experienced web design company on this project allows you to
implement new technologies that lead to better conversion.
You
will boost conversion rates on your website by making it easier for
visitors to navigate and find the product they need. Other features
that you can incorporate into the web redesign include call-to-action
(CTA), better product description, NAP (name, address and physical
location) for local SEO, addition of video content, live chat and
many others. All these features help the customer to complete the
purchase journey.
- Building Trust
Earning
trust in the online market is not easy. Your business has to work
hard for it. An occasional refreshing of your website is a way of
building trust with customers, suppliers and anyone else who uses
your site. A bland looking website turns away potential customers and
turns away those who had already started engaging with you.
Internet
shoppers are vibrant and full of energy and they want to engage with
businesses that understand this fact. A web redesign shows your
customers that you care about the image of your business and the
experiences of your customers. Building trust will help your business
survive the tumultuous world of ecommerce.
- Boosting User Experience
According
to a recent study, over 39% of internet users will close a web page
if it takes long to load. This take similar action when they
encounter poorly organized content or missing information. All these
are problems created by poor web design. During a web redesign, a
thorough review commences to identify such problems.
A
web designer rectifies these problems during the actual web redesign.
The end result is a website that delivers a greater user experience.
Google lays a lot of emphasis on user experience and has initiated
several projects to help websites achieve this objective. By offering
the best user experience, you are able to win over new customers,
build customer loyalty, boost SEO performance and increase conversion
rates.
- New Technology
It
is easy to leverage the latest technologies in the industry when you
work with a website design service in a web redesign project. Some of
the great features that end up in your website design include
interactive Maps, analytics, service widgets, social media widgets,
CRM integration, and live chat. All these features play an important
role in repositioning your business in the competitive world of
ecommerce.
There
are many advantages of working with a web
design company on a
website redesign. This project improves the usability of your site,
boosts SEO performance, increase security levels for your website and
help meet shifting customer demands. It is also a great opportunity
to refresh your web content strategy, increase load speeds, improve
web responsiveness for all screen sizes and make every web page
mobile-ready. If you have not redesigned your website for years, you
should talk to an established web design service provider today.
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