How The Best Responsive Web Design Company Can Grow Your Business

If you plan to move your business online, you should come up with a strategy to harness mobile traffic. In 2016, Google reported that the number of people accessing the internet via mobile devices had surpassed those doing the same on desktops. This is one of the most significant developments in internet marketing. If your business is not prepared to exploit every opportunity that this trend offers, you risk sinking into oblivion. With mobile internet traffic hogging a larger share than desktop traffic, you need to start targeting mobile device users. There is no better way to do this than by adopting responsive web design (RWD).

What is Responsive Web Design?

Responsive Web Design or RWD is a unique and effective approach to web design, in which the pages of a website are designed in a way that allows them to adjust to fit the real estate available on the screen of any device. By collaborating with an established responsive web design company, you can have them build a website for your business that instantly adapts to the size of the visitor’s viewport. Whether visitors to your website use a desktop, a smartphone, a laptop, a Smartwatch or any other internet device, they will experience a similarly superior and seamless user experience across all these devices.

RWD helps enhance the user’s browsing experience by making it easier for them to access your web pages without the need to pinch or resize images manually. The web pages therefore become user-friendly. With smaller internet devices being launched every day, this type of web design will help your business increase its reach.

For responsive web design to work, a combination of flexible images, layouts, grids and CSS media queries are used to ensure that your website looks as good on smaller screens as it looks on a desktop.

Responsive Design vs. Mobile-Friendly Websites

When the number of people accessing the internet while on the go increased, business owners were forced to build two websites; a mobile-friendly website, and a desktop version to keep everyone happy. However, a mobile-friendly website did not look good when it was viewed on a higher resolution device.

This is the major difference between a responsive website and mobile-friendly website. Your responsive website looks the same on any screen irrespective of the resolution. There is only one set of code for a responsive website and what changes is only the way your site adapts to different screens.

Why Go For Responsive Web Design?

If you already have a mobile-friendly website, you may feel that a responsive website is a waste of resources. However, you are wrong. You see, the internet is volatile and you have to adapt with the times. Today, responsive web design is the trend and for many good reasons. Take a look:

1. Mobile is Growing

The numbers highlighting the growth of mobile in internet marketing say it all; Mobile search has grown by 500% in the past 2 years. But that is not all, 84% of shoppers use their devices to help them shop even while they are in a store. A similar report by eMarketer says that nearly 2.6 billion people (75% of shoppers globally) will use smartphones by end of 2018. These numbers highlight the need to provide the best browsing experience to the growing number of visitors who are most likely to visiting your website using mobile devices.

2. Excellent User Experience

A large number of mobile internet users are forced to abandon their browsing experience due to slow speeds and images that simply cannot load. Others are turned off by how the website appears on smaller screens. These issues are mostly the result of poor web design. Responsive web design solves these issues and creates a seamless and fluid browsing experience across all devices. You will give your visitors the optimal user experience and you can bet that they will keep coming back.

3. Google Loves Responsive Web

Google owns over 70% of search market share and you have to listen to what they say. Google has already stated that RWD is their recommended mobile configuration and even refers to this as the industry best practice. This design makes it easier for Google to crawl, index, organize content and provide a seamless user experience at the same time.

4. Cost Savings and Convenience

You only have a single responsive website to manage and this saves money. You will also save money on your SEO campaigns and other marketing strategies.

5. Better business Performance

Responsive web design offers a host of benefits for your business. These include:

• Lower bounce rates
• Improved customer loyalty through better browsing experience
• Higher loading speeds on all devices
• Increase sales and conversion rates
• Easy consolidation of analytics and reporting
• Improved search engine optimization (SEO)
• Gain a competitive edge in your industry

Working with an established responsive web design company gives your business a powerful boost. You will work with specialists who understand your business and who would design a website that is easy to navigate on any internet devices. This in turn boosts sales and conversion rates, increases brand visibility, boost ranking on SERPs among other benefits.