In this tech savvy world, it is easy to get an online store built. All you have to do is hire a company that provides eCommerce application development services and discuss your requirements with them. However, building a mobile app for your store is not that simple.
When you invest time and money into eCommerce application development, you would expect that the app you get should be worth it. You would want that your app should be amazing enough to engage shoppers for longer periods, and possibly convert them into customers.
While the process of developing an eCommerce application is quite easy, there are certain points that one should keep in mind, to ensure that the final product is an engaging one.
Here are some of the most important tips and tricks to build an engaging eCommerce application
1. Simple and convenient:
Gone are those days when people are attracted to anything that looks gaudy. Today, simplicity is the ultimate sophistication. People like clean and simple designs irrespective of whether it is on a website or a mobile app. So, if you want customers to use your app for longer time, make sure you create one with a simple design.
Convenience is one of the most important factors to consider when building a mobile app, especially for an online store. Customers visit your store with the intention to buy something. Make it easy for them to find products they are looking for. Include elements like advanced search functionality, proper bifurcation of products into relevant categories, filtering and sorting options as well as an easily visible add to cart button are but a few of the elements that help shoppers find products quickly. Avoid using pop ups, as they distract customers and annoy them the most.
2. Emulate your website:
Although you do not have a mobile app, yet it is obvious that you would have a website for your store. Therefore, if you already have a website and are now planning to get an app, the trick is to imitate the design of your website. The most important reason behind this is ‘to not lose your existing customers’.
It is easier to earn new customers, but tougher to retain existing ones. So, if you don’t want your existing customers to go away, you must mirror the design of your website into your app, so that your existing customers who have been purchasing from your website, don’t get lost in your app. Make them feel comfortable using your app and give them a delightful browsing experience.
3. Live chat
Live chat is one of the best ways to engage customers for a longer time while they use your eCommerce app. Many shoppers have queries while making a purchase, and appreciate getting solution to them before placing an order. You can provide your customers with instant solutions using live chat. This will not only increase customer engagement, but also increase conversion rates.
You could also incorporate other elements like social media, personalization, easy checkout, blogging and newsletters to name a few, to further engage customers while they use your app.
Now that you are aware of some of the most important elements that could help you engage the customers using your eCommerce app successful, remember to share the points mentioned above with the eCommerce application development company you plan to hire to develop your eCommerce app.
When you invest time and money into eCommerce application development, you would expect that the app you get should be worth it. You would want that your app should be amazing enough to engage shoppers for longer periods, and possibly convert them into customers.
While the process of developing an eCommerce application is quite easy, there are certain points that one should keep in mind, to ensure that the final product is an engaging one.
Here are some of the most important tips and tricks to build an engaging eCommerce application
1. Simple and convenient:
Gone are those days when people are attracted to anything that looks gaudy. Today, simplicity is the ultimate sophistication. People like clean and simple designs irrespective of whether it is on a website or a mobile app. So, if you want customers to use your app for longer time, make sure you create one with a simple design.
Convenience is one of the most important factors to consider when building a mobile app, especially for an online store. Customers visit your store with the intention to buy something. Make it easy for them to find products they are looking for. Include elements like advanced search functionality, proper bifurcation of products into relevant categories, filtering and sorting options as well as an easily visible add to cart button are but a few of the elements that help shoppers find products quickly. Avoid using pop ups, as they distract customers and annoy them the most.
2. Emulate your website:
Although you do not have a mobile app, yet it is obvious that you would have a website for your store. Therefore, if you already have a website and are now planning to get an app, the trick is to imitate the design of your website. The most important reason behind this is ‘to not lose your existing customers’.
It is easier to earn new customers, but tougher to retain existing ones. So, if you don’t want your existing customers to go away, you must mirror the design of your website into your app, so that your existing customers who have been purchasing from your website, don’t get lost in your app. Make them feel comfortable using your app and give them a delightful browsing experience.
3. Live chat
Live chat is one of the best ways to engage customers for a longer time while they use your eCommerce app. Many shoppers have queries while making a purchase, and appreciate getting solution to them before placing an order. You can provide your customers with instant solutions using live chat. This will not only increase customer engagement, but also increase conversion rates.
You could also incorporate other elements like social media, personalization, easy checkout, blogging and newsletters to name a few, to further engage customers while they use your app.
Now that you are aware of some of the most important elements that could help you engage the customers using your eCommerce app successful, remember to share the points mentioned above with the eCommerce application development company you plan to hire to develop your eCommerce app.
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