Wednesday 22 January 2014

How hiring an agency can boost up your e-commerce efforts?

E-commerce is the business of products. A standalone e-commerce store can’t sustain during the tough times. It is advisable to partner with a complete e-commerce solution provider to ensure long term expanded bottom lines. An e-commerce agency can help merchants of any size and shape with a host of services. So, which are these services that help shooting up your e-commerce ROI?

Hiring an agency for the below services might add value to the store’s success:

SEO
Search Engine Optimization is one of the back breaking and challenging task for most merchants.  With the regular updates by search engines like Google, it is vital to practice ethical SEO techniques at a regular period of time and be in the top of the search engine result pages. An agency that provides complete e-commerce solution might help merchants with keywords research, reporting and a lot more. Some of the modern boutiques also offer other services like content marketing so to ensure that the content is published in good sites and it in turn helps in generating traffic and boost the SEO efforts.

E-commerce Development
Apart from SEO, some of the agencies like QualDev also offer e-commerce development services to clients. Such agencies help the e-commerce merchants to develop entire e-commerce store with proper merchandising, technical support and e-commerce app development, if the client desires.

Email Marketing
Email Marketing is challenging process as it involves list building, campaign design, coding and automation. Modern day agencies help e-commerce merchants in setting up an email account in the ESP, designing the email considering email design best practices convert the design into HTML email and also shoot the campaign on behalf of the client. These agencies also ensure that the email is delivered in the inbox and it does not battle a poor open and click through rate.

Marketplace management
Agencies also help e-commerce stores manage the On-line marketplaces like e-bay and Amazon. They make sure that the merchandising is appropriate and the products continue to perform well across all the marketplaces.

Product uploading and Image Processing
Every month e-commerce stores have to upload new products to their store to ensure that the store attracts new eyeballs and updated with new products. Product uploading is a cumbersome task as it involves product name, description, delivery times, pricing strategy, high resolution images and a lot more. The agency can help merchants in converting low resolution images to high resolution images and upload products with right categorization and content. While writing content for products, these complete e-commerce solution providers make sure that the content is formatted properly and written in an informational way to boost sales.

Agencies can help merchants with a host of activities that are essential to run the e-commerce store successfully. Moreover, partnering with agencies will help e-commerce stores for all their operational, marketing and technical needs. If you too are expanding efforts on e-commerce development, hire an e-commerce agency that can pillar your store and customize the same as per your requirements.

No comments:

Post a Comment