Ranking
high on local search results is a key objective of the marketing
strategy for a local business. While the internet was supposed to
sound the death knell for local business, it has in fact given these
enterprises a new lease of life. Search remains the main driver of
web traffic. If you own a local business, ranking on local search
results should be a priority in your marketing strategy. While search
engine optimization (SEO) is integral to the growth of your business,
it is advisable to narrow down your target market. This is where
local SEO services come in handy. With local competition
heating up due to the entry of new players, it is important to
optimize your SEO strategy to ensure that customers who are looking
for a local business find you on local search engine result pages
(SERPs). If you are not leveraging local search, you should know that
someone from your competition will be doing so.
Local
SEO is a new strategy within the broader SEO industry. The idea is to
help you market your local business effectively to local customers at
the exact time when they are looking for your products or services.
To do this strategies that are different from ordinary SEO are used.
These strategies focus on tapping your advantage as a local business.
Investing in local SEO will give you a competitive edge because most
small businesses are not yet harnessing the power of local search.
The
Power of Local Search in Numbers
A
recent survey shows that 50% of consumers who carry out a local
search for a smartphone end up visiting a store within a day. Over
34% of users who do a similar search on other internet devices also
visit a store within the same day. The Google 3–pack appears in the
top spot in 93% of searches that are carried out with local intent.
These numbers highlight the importance of local SEO services
for your business strategy.
It
gets better, 18% of local mobile searches will lead to a sale. If you
are not convinced about the importance of local search yet, consider
that 60% of American adults use their mobiles to carry out a local
search about products or services. If you want to harness the power
of the internet for your local business, it goes without saying that
local SEO should have a prominent place in your marketing plans.
An
established local SEO company offers a variety of services that are
designed to boost your business on local search. These include:
- Appropriate link strategy
- Optimizing your website for local search.
- Local Maps Optimization
- Social media engagement
- Localized content marketing
- Reputable industry citations
- Google AdWords program
- Mobile responsive website design
- Authentic reviews
- Detailed ranking, link building and citation reporting and website analytic reports
- Reputable directory listing including Google My Business (GMB)
- Support and maintenance
Advantages
of Local SEO
You
can benefit from investing in local SEO in many ways. These include:
- Higher Local Pack Ranking
While ranking on SERPs matters to every business, your local business
should be more focused on Google’s Local Pack Rank. Google controls
over 70% of the search engine market and most users use this powerful
search engine to find information. Google's 3-pack includes top
optimized local businesses. By working with a local SEO company, you
are able to leverage the best techniques to guarantee your business
ranks in the local pack. This pack accounts for over 44% of clicks by
users and is enough to drive traffic to your website.
- Targeted Marketing
Local
SEO techniques are geared towards helping potential customers find
local brands easily. Using Local SEO techniques makes it easier for
you to target a particular audience at a specific time. For instance,
if there is a local holiday, you can easily drive traffic by using
specific targeted keywords.
- Higher Conversion
When compared to all other traditional advertising channels, local
SEO has a higher conversion rate. Strategies such as online directory
listing including Foursquare, Yelp and City search rank high on local
SERPs. These are just a few of the techniques that companies
providing local SEO services used to boost conversion rates with
ease.
- Greater ROI
Investing
in local newspaper adverts, direct mail and leaflets for your local
business will not have the same effect as it used to have two decades
ago. That fact that now most of your target customers are online
makes local SEO a crucial strategy for your business.
There
are many other advantages of integrating local SEO services in
your marketing strategy. You gain a foot hold over the competition as
many businesses are yet to claim Google My Business Listings and the
use of mobile is growing. Local SEO serves as your online business
extension, increases organic traffic, building trust in your brand
through authentic reviews and directory listings. local SEO
services are a must have in your marketing campaign.
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