Are you wondering how you could boost the performance of your online business? As more companies migrate their operations online, competition is bound to grow stiffer. You have to work harder to get your business noticed online. One of the smartest albeit overlooked techniques to help in this environment is web design. Most people thing about web design in terms of aesthetics only.
It is all good to have a beautiful website but if it is not converting, you have to rethink the website design. A good web design perfectly blends beauty and functionality. Achieving this level of perfection is not easy. You have to work with a highly experienced professional web design company. It calls for collaborating with a web designer who understands your business aspirations and one who can help achieve them through your website’s design.
The Role of Web Design in Internet Marketing
If you are planning to launch an online business or you are already running one, it is crucial to appreciate the role of web design in the realization of your business goals. A recent HubSpot survey shows that 38% of website users will stop engaging with a web page if the content layout is unattractive. 39% of consumers have closed a web page due to poor loading speeds. All these factors lead to poor conversion and high bounce rates.
However attractive your website looks, it can only convert if users are able to find the content they are looking for easily. The aesthetics part is just one aspect of web design with functionality playing an even more important role. In summary, good web designs are beneficial in the following ways:
- Increasing customer conversion: An easy-to-navigate website inspires visitors to continue with the purchase journey.
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