Top Tips to make your Holiday Marketing Campaigns Rock!

As an online retailer or eCommerce store owner, your holiday marketing plans and strategies should include some critical items that are well-explained in this checklist.

The 2016 holiday marketing season is right around the corner and things are all set to heat up from next month on-wards. Do you have your eCommerce marketing plans ready? Here’s a smart checklist to help you promote your eCommerce retail business during and before the holiday season begins. Need a Free Consultation - Click here

Set Proactive Holiday Goals
Compared to the 2015 holiday eCommerce sales in the United States, 2016 is all set to notch a 13 percent increase in the eCommerce sales figures. As per holiday marketing forecasts, whopping $90 billions of dollars worth of sales are in the offing for online retailers looking towards smart opportunities of making their presence felt online. If you happen to be one of the many online retailers waiting to make a kill online, then at the very outset, you have to figure out what this opportunity means for your line of business. What are the expectations that you have from your ongoing and future eCommerce transactions? What is the kind of profit that you are looking towards generating in the upcoming holiday season?



All that you need to do is estimate the current performance of your eCommerce business and set SMART (Specific, Measurable, Achievable, Realistic, and Time-bound) goals. With the right goals and deadlines in place, you will be able to analyze if your eCommerce holiday marketing plans have actually worked or not. So, to define your holiday eCommerce success right away, you need to set your goals before you go ahead with anything else.

Source: http://www.qualdev.com/blog/top-tips-to-make-your-holiday-marketing-campaigns-rock/

Signage – Turning the tables for e-commerce retailers

Signage speaks louder than words – That’s the modern day slogan. If you are running a successful online shop and aren’t able to lure offline customers outside your retail outlet, the problem may be in your signage. Quality signage is one of the most effective ways to attract customers and easily convert them. Signs are silent like your online banners and ad copies, but they have a lot of potential to increase the footfalls to your store. 

Creating good signage for your store requires brainstorming. You need to figure out the kind of branding you want to apply to your signage, the content you want to write down and a variety of other things. You can also blend your online and in-store experience. Some of the mobile application development companies in New York also provide apps to promote your offline e-store online.

For an effective signage ideally consider being specific and to the point. Include all the important details and keep the overall message simple and attractive. Set the signage in three parts 

(a.) the headline 

(b.) the explanatory text and 

(c.) call to action. 

You can use your own version after testing a few. Make sure that the call to action isn’t really confusing and the overall proposition is lucrative.

Let’s understand the different kind of signage to help you design it better 

Outdoor Signage is right in front of the store entrance. They provide the first impression of your business to the prospects passing by. If you are planning to put up an outdoor signage, take care of the visibility and ensure that the reach and frequency is maximum. The main objective here is to increase the brand name, footfalls and popularity of the store.

Informational signage is the second form of signage that is more or less used to show the directions and finding the way within a store. Large bold fonts with catchy colours are good way to highlight the informational signage. With accurate informational signage, clients can navigate your in-store space easily.  

Persuasive Signage is one more type of signage that is usually displayed to influence the consumer behaviour. Such signage shoots up the persuasive value of the product or service. You can use such signage using walls, point of sale area, mats and a lot more. Such signage should increase the sales of the product. Some of the mobile application development companies in New York have the capabilities to promote such signage online by developing apps for your e-store. 

Remember, e-commerce is an online business, but there are companies that manage both e-store and physical retail store. For all such companies, it is essential to exhaustively utilize signage and increase the offline conversion. To do so evaluate each of these above mentioned options and think afresh on how you can develop one for your own store. Customize it in your own branding, be honest and keep updating it from time to time depending upon the response from the customers.