Major Benefits You Reap After You Redesign Your Website

If you are running an online business, you should appreciate how important your website is to all your operations. This is your greatest business asset, and as such, it requires constant monitoring and optimization to meet the set objectives. Your website’s design determines the ease of navigation, site load speed, user experience, conversion rates and many other things. A website redesign is thus one the best ideas to optimize the performance of your online business.

According to Soasta, a single second added to the loading speed of your website can cause sales to drop by up to 27%. A similar study shows that 38% of internet users stop engagement with a website if the layout is unattractive. 47% of users use web design as a way to determine the credibility of a company. These are just a few of the reasons that support your collaborating with an established web design company who can redesign your website. If you are curious about how such a redesign could influence your business, keep reading.

The Impact of Website Redesign on Your Business

Any decision you take should have a positive impact on the overall objectives of your online business. Redesigning a website is not a very popular project due to the time and resources required. As the person responsible for selling the idea to the higher office, you need to have all your facts available at your fingertips. Some of the web redesign benefits you should cite in support of this project include:

1. Increased Search Visibility

The internet marketplace is highly competitive and millions of companies compete for the same customers. Staying ahead of the competition requires that your website maintain a high visibility on search engines. You need to invest in the best SEO techniques for this to happen. A web redesign is one of the most important SEO decisions you can take and the results are almost instant.

A refreshed website precipitates a gradual rise on search engine result pages (SERPs) for the keywords you target. This is because web redesign touches on key SEO factors including backlinks, mobile responsiveness, frontend code, content structure update, while repairing any technical hitches that exist. All these factors make it easier for search engine crawlers to find and index your web pages. Your target customers will find it easier to locate your content on search engines after a website design revamp.

2. Growing Site Traffic

When you launch a new website, targeting visitors is possible and they come quickly. This attraction to new things is what drives the internet marketplace. With time however, your visitors will get tired of a monotonous design. It is important to remember that in this highly competitive marketplace, new websites launch every day and your competition is redesigning their platforms in order to capture new users.

A revamped website instantly attracts new users and retains those who were almost jumping ship. If your business is losing customers rapidly, it is time to rethink your website design. Shoppers love new experiences. Irrespective of how solid your old web design may be, you need to refresh it to spur more interest.

3. Increasing Conversion

One of the main objectives of an online business is to achieve high conversion rates. Most businesses find this objective hard to attain due to growing competition. If your website has been around for some time, it is time you redesigned it to increase conversion. Working with an experienced web design company on this project allows you to implement new technologies that lead to better conversion.

You will boost conversion rates on your website by making it easier for visitors to navigate and find the product they need. Other features that you can incorporate into the web redesign include call-to-action (CTA), better product description, NAP (name, address and physical location) for local SEO, addition of video content, live chat and many others. All these features help the customer to complete the purchase journey.

4. Building Trust

Earning trust in the online market is not easy. Your business has to work hard for it. An occasional refreshing of your website is a way of building trust with customers, suppliers and anyone else who uses your site. A bland looking website turns away potential customers and turns away those who had already started engaging with you.

Internet shoppers are vibrant and full of energy and they want to engage with businesses that understand this fact. A web redesign shows your customers that you care about the image of your business and the experiences of your customers. Building trust will help your business survive the tumultuous world of ecommerce.

5. Boosting User Experience

According to a recent study, over 39% of internet users will close a web page if it takes long to load. This take similar action when they encounter poorly organized content or missing information. All these are problems created by poor web design. During a web redesign, a thorough review commences to identify such problems.

A web designer rectifies these problems during the actual web redesign. The end result is a website that delivers a greater user experience. Google lays a lot of emphasis on user experience and has initiated several projects to help websites achieve this objective. By offering the best user experience, you are able to win over new customers, build customer loyalty, boost SEO performance and increase conversion rates.

6. New Technology

It is easy to leverage the latest technologies in the industry when you work with a website design service in a web redesign project. Some of the great features that end up in your website design include interactive Maps, analytics, service widgets, social media widgets, CRM integration, and live chat. All these features play an important role in repositioning your business in the competitive world of ecommerce.

There are many advantages of working with a web design company on a website redesign. This project improves the usability of your site, boosts SEO performance, increase security levels for your website and help meet shifting customer demands. It is also a great opportunity to refresh your web content strategy, increase load speeds, improve web responsiveness for all screen sizes and make every web page mobile-ready. If you have not redesigned your website for years, you should talk to an established web design service provider today.

Mistakes to Avoid When Hiring a Website Design and Development Company

Web designers do not want you to know certain things so that they can keep exploiting you. By making certain hiring mistakes, they take advantage of your lack of knowledge. This is why there are numerous clients disappointed by developers. To get the best website design and development company, you need to avoid the following common hiring mistakes.

• Focusing on the Budget

We all want to rush to the bargain store where top quality products are sold at a song. But this does not apply to the web development company. While you focus on the budget, other crucial areas are ignored. Consider the experience of the developer in the kind of site you are looking for. The budget is likely to conceal skill deficiency, poor communication, delays in delivery, etc. On the flip side, high fees do not translate to quality work. It could as well be extortion. To get value for money, always demand an itemized breakdown of the price quoted.

• Ignoring the CMS

Websites are not static. They require constant update especially of content. Every time a visitor returns to your site, he should find something new. However, some businesses get the website without the Content Management System. You will essentially be crippled or be left with a redundant website. Do not allow the developer or designer to claim ownership. This will turn you into a dependant. Get the passwords and back office operations from the website design and development company to enable you update and take full control of your website.

• Taking The Job As a One Off

Most clients want a quotation with a final figure. Websites should be viewed like phones or other electronic gadgets in that what is relevant today becomes obsolete tomorrow. As such, develop a relationship with the designer that allows your site to be constantly updated. You will initiate some of the updates while the developer initiates others. However, some of the functions like creating the main frame should only be charged once.

• Knowing Nothing About Websites

Websites perform the most exclusive jobs. There are no two sites that should be similar. As such, you should know what you want from the website you are ordering. This is the only way to have a site that is tailored to your needs. Search on the internet about the features of a website depending on the kind of goods or services you offer. Give the developer a sample link. Some developers con you into opening blogs or operating from other platforms that are not websites. Know the features you want and be specific in your order.

Dealing with a website design and development company should not be from the point of ignorance. Search over the internet for websites you would like to emulate. Learn a bit about properties of websites that you would like incorporated into yours. This makes the developer to realize that you know what you are asking. It raises the quality of work you get in return.