Ebay presents an already
designed ecommerce platform for you to set up a store on.
You may wonder why you need a designer to get you started. An eBay
store designer helps you to
develop a store that is appearing to visitors and one that can
effectively sell your products. The designer also ensures that
integration with partners like courier or shipping agents as well as
banks is secure and serves your business. Considering the crucial
role a designer plays in setting up the store, what qualities should
you look out for and how do you distinguish a good designer from
pretenders?
1. Evaluate
Experience and Portfolio
Everyone can open a store on eBay but it takes
a professional to make it run profitably. Experience has shown
designers what works for each business category and what does not. An
experienced developer also understands the best tools for different
business models. An amateur will be integrating tools on a trial and
error basis. Some of them might not even work or will compromise your
operations.
A sneak preview of the portfolio of the eBay store developer will tell you
the kind of person you are dealing with. Should you find the sites
that the designer has already designed to be good enough, you can go
ahead and hire the designer confidently. You can use the portfolio as
a reference to establish the caliber of the developer you are dealing
with. Contact the owner of the site wherever possible and inquire
about customer care, commitment to delivery and even modes of
payment.
2. Long
Term Commitment
An eBay store is not an out of the box product
but a project. This means that it takes time to setup properly and is
done in different stages. Inquire about the web page development
process the developer uses and how it relates to the requirements the
owner defines. Do not compare the process with what you could have
done with another client. Projects differ and each of them calls for
a unique approach. However, seek to understand the process, and
see how it will help you setup the store as you desire.
Part of development is the integration and
assimilation of your business goals. The developer must understand
your goals and endeavor to meet them. This means continuous
engagement, testing, and adjustments. There would be a long-term plan
that involves the incorporation of new tools and upgrades to the
system. A continued engagement comes with budgetary implications.
Ensure that you get a favorable deal.
3. Value
for Money
Developing an eBay store is an investment into
your business. You would need to pay on the completion of the
project. However, the issue is how much. The price of services is
difficult to determine. However, there is an easy way that involves
comparison. Ask several companies to give you quotations on specific
features. You will get an average that you can then use to eliminate
those charging exorbitant fees.
While your budget should guide you, don't be
misled into choosing the cheapest designer. A quality eBay store will
attract more buyers, reduce cart abandonment and increase your number
of sales. Your negotiation skills will enable you to get value
for money.
The terms and conditions of engagement are
crucial when hiring an eBay store designer. While most people do
not read the terms and conditions, there is not an option for a
business. Be conversant with the details or else engage a legal
expert to decipher the details. The best designer who does not
understand your goals will only give you a generic product that does
not serve your purpose. Always chose a developer who is open to
constant communication. Do not be blinded by the price into choosing
an incompetent designer. Consider design as an ongoing project other
than a one-off assignment.
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