Improve your sales with an E-commerce Website Design

Are you looking for a perfect web-designing agency that can provide an attractive look to your website? Well, the good as well as bad news is that there are tons of agencies providing e-commerce website design services worldwide. The good thing about this is that you have plenty of options; while the bad thing is that, their abundance is enough to confuse you. You need an experienced ecommerce website design company that can produce the best results for you in terms of sales. However, the question - 'how can I find that one agency that promises to satisfy all my demands, and at the same time serve me with cost effective and efficient results' is not that easily answered.

Let us point out certain characteristics that you need to search for while considering an agency for designing your e-commerce website.

1. Navigation has to be easy

Navigation is perhaps the most essential aspect of your store’s design. It is important to have easy navigation options on your website to offering a hassle free shopping experience to existing and new customers. Poor navigation modes might cause visitors to abandonment your store complete. So, what does the term “easy navigation” actually mean? The central idea behind an easy navigation is to lead a customer through a clear and concise path starting from the home page through shopping till completing the checkout of their order. Clear categorization of products, along with sub categories indicating lines like brands, sizes and prices, are all that customers expect while shopping online at any store. Strive to give all this and a little more to your customers via a smart e-commerce website design.

2. Verify compatibility

Checking the compatibility of the design of your ecommerce site with every device and with different screen sizes, is essential. In recent times, one can clearly notice an increase in the number of online shoppers who prefer to shop using their mobiles. Therefore, it is very important to have a design that takes efficiently adjusts to the screen sizes of the devices that shoppers use. The technology of “responsive design” allows for web designs that can scale up or down (automatically) to match the size of different mobile screens. You must check out if the agency your plan to work with, can provide a solution that takes advantage of this before finalizing the deal.

3. Faster loading

It is an amusing fact that almost 40% of customers shopping online would discard a website if the pages take more than 3 seconds to display. It would hardly matter to them if the looks of your online store were simply attractive. The slow pace of loading pages on your website would cost you a high bounce rate and result in a low rate of conversion. Hence, strive to invest in an e-commerce website design that is able to load itself fully within 3 seconds. Otherwise, you may end up with high bounces and exits from your website.

4. Check out the beauty of images

Have you ever felt that the images that fill your screen are so attractive that you find yourself visiting their website repeatedly? In other words, these attractive images are more than enough to initiate a call to action on your part, and in turn, on the part of other visitors. Yes, high-resolution images, accompanied by a call to action, serve the purpose of attracting customers like no other. Thus, look out for this feature whenever your selected agency presents their benchmarked e-commerce website designs to you.

Source:  http://qualdevseo.livejournal.com/12312.html

Tips to Hire a Search Engine Optimization Company in New York

The growing use of the internet worldwide means that there are more than two billion published websites and the numbers are growing exponentially. In this scenario, more than 90% of web users are using one search engine or the other to search for and locate products or services of their choice. Undoubtedly, there exists an absolute necessity for taking your business’s website to the top of search engine result pages as well. This the time when one should know the benefits of hiring a website optimization company in New York at the earliest. Collaborating with one such company would ensure that your website is displayed among the top ranking websites on search engines like Google, Yahoo and Bing!

Website optimization companies in New York are all set to help you place your business on a competitive footing. They provide you have a clear idea of your SEO and website publishing goals. You might have developed a highly compelling website that attracts customers to your store, but if the same customers cannot find you when they search on a search engine, then, your ultimate motive would not get satisfied. So, think twice before you invest resources only to build just a perfect looking website. Investing in the right methods of generating Internet traffic on your website is also essential. Here, we present some effective tips on the factors to consider before you go ahead.
Apart from taking care of the bottom line of your company (sales), a reputed website optimization company in New York would provide the following benefits for your business portal.

• Enhancement of speed: With the right optimization in place, you find that the speed at which your website loads will get a boost. This helps to hold the interest of the visitors to your website, and enhance the usability of the links you publish.
• Uplift conversion: The conversion rate of your website grows, and your company acquires more ability to produce sales / leads with the help of the right technology-backed optimization methods and tools.
• Improve Ranking: when professionals equipped with the latest optimization skills take steps to enhance, your website’s ranking on search engines, they also are taking steps to increase the visibility of your web pages.
• Draw up effective traffic: More qualified and targeted visitors are driven to your website after being lured by optimized promotions and advertisements.
• Enhances credibility: Credible website optimization companies in New York will also aim to improve your website by providing the right appearance, credibility and usability metrics.

Source: https://completeecommercesolution.wordpress.com/2016/07/29/tips-to-hire-a-search-engine-optimization-company-in-new-york/

Boost Sales With A Customized eBay Store

Ask anyone who has an online store, what the competition is like. Nine times out of ten, every seller you ask will say that competition is very high, and survival is tough.

When faced with scenarios like these, sellers look for additional avenues to sell their products. That is where third party market places like eBay, Amazon, Newegg, and other similar portals come in. These portals provide sellers with an online store, from where they can list and sell products online - irrespective of whether they have a website or not.

eBay provides consumer-to-consumer and business-to-consumer sales services via the internet with the aim of creating a "perfect market". eBay does not sell any products itself, instead it allows sellers to create an account and then list and sell products through competitive auctions and fixed-priced storefronts over the eBay platform. eBay also provides account holders with the control of their store fronts, allowing them to customize the storefront to reflect the brand the sellers promotes; just like how a brick and mortar store owner would do to create an eye-catching storefront display. Over the years, eBay has emerged as a force to reckon with, and boasts of having customers from over two dozen countries worldwide.

eBay allows store sellers to customize their store, allowing them to build completely customized pages using HTML. That means that the storeowner has the liberty to be creative while designing HTML layouts to enhance the look and feel of the store home page, Store policies pages, and the product description area. They can also customize their store categories and add promotion boxes with the aim to enhance functionality and usability. eBay also allows them to take additional advantage , by allowing them to optimizing their product details, in a way that is friendly to the eBay's onsite search engine.

Let us take a close look at the basic and perhaps the most essential features that go a long way in generating the most possible benefits for merchants, and that one must incorporate in the design of custom eBay stores:

• Billboard Banner: The billboard banner is perhaps the largest banner on the landing page of your eBay store. The banner is essential as it provides space where the store can customize an image to for represent the brand and displaying any unique feature or offer on your store. 

• Logo: Your logo is symbolical, and serves as an indicator of your individual branding and the quality benchmarks that you adhere to. 

• Store narrative: Is space where you can give a brief description about your stores and the items on sale therein. 

• Featured items on store: Highlights a particular list of specialized products, with larger images, for better visibility. 

• Store category: Customized categories act as aisles and shelves of your store and are essential for maintaining an organized listing of the items available from your store.

• Search box: The search box aims to provide customers with a way to search for products, without leaving your store.

• Newsletter signing up option: These eBay newsletters help interested customers remain updated about the latest products and offers from your store.

• 'Follow' option: If a user clicks on this option, your store’s products will appear on his home page for others to see and buy.

• Option for sharing on social media: This is another effective mode for promoting your products; by sharing them on your social media. 

• Larger image: Larger images show off the products that you want to focus upon while selling online.   

Here are some additional points to keep in mind while customizing the look and feel of your eBay store, and that would help you get the customization you need to increase your sales on your eBay store

1. The Logo is Omnipresent on the Website

An eBay store that is without a customized design fails to have a logo dominating the customers’ online shopping journey. Well, generalized stores have a nice depiction of their features through a logo; but as soon as the customer clicks on a product, the logo is gone. On the other hand, in the customized version of eBay stores, all customers gain the feel of being on a branded store continuously, regardless of whether they are shopping or simply browsing the products on sale.

2. Makes Shopping Experiences Easy and Comfortable for Customers

You can never read the minds of your customers accurately, can you? Therefore, it would always be better to present them with a wide listing of several products to choose from. Custom eBay stores allow you to provide side and top navigation bars that make it convenient for customers to navigate your store with ease, and get fast results to their search queries for products. Icons for shipment and payment modes are also available. Once customers start exploring these navigation tools, rest assured, they will end up spending a lot of time on your eBay store. 

3. Provides the Opportunity of Being Unique in the Industry

As a genuine seller, you know that the products that you are selling are unique in nature. However, at the end of the day, an entrepreneur or brand requires to be unique in order to entice customers and ultimately sell them products. Custom eBay stores are uniquely designed to offer you an edge over your competitors. Here, you can definitely enjoy some smart and unique tools for selling smartly and for answering customers’ queries quickly.

4. Gives you a Chance to be selected as one of the Favorites by your Customers

With customization, you develop a better chance of serving your customers’ needs and demands to the hilt. When your customers find that they are being served with their exact requirements, they would visit the store repeatedly and would even suggest your store to others. The looks generated by custom eBay stores are a perfect blend of professionalism and trustworthiness. So, your customers would trust you and feel more comfortable while shopping online on your store. The crisp and smart looks of your custom eBay store, accompanied by a professional outlook such as access to official newsletters, go a long way in getting you tagged as a favorite by customers. 

Are you still wondering about switching to a custom eBay store? Believe us, it would be a wise and profitable investment. The act would help you get more customers to your store will keep them visiting repeatedly for a long time to come. These customized outlets have the competence to provide you with the tag of being one of the best stores worldwide – go for them!

How to Choose a Good Ecommerce Website Development Company

Ecommerce website development has become a popular option among businesses. This is mainly because of its immense scope in facilitating transactions and sale online. Yes, with a well-developed e-commerce portal, it is possible to conduct business conveniently and safely. In contrast to regular websites that merely offer information about a company’s services and products, e-commerce websites allow the purchase of goods and services via secure payments online. Such services are usually availed by the end consumers. So, if you have a business that you would like to bring to the fingertips of your target audience, you should seek to collaborate with a reputed web development company.

Ecommerce Website Development for Optimized Online Presence

The use of e-commerce websites has enhanced of late because of the easy availability of credit cards. This small plastic card provides an easy and simple way to pay for products and services online. With the increasing popularity of e -commerce websites, their metrics of advancements, innovations, and safety have also risen multifold. Today, many eCommerce website companies are promising to outdo their competition – be it through design, cost, attractiveness, appeal or navigability. Thus, seeking the help of the right eCommerce website development Company is very essential.

The best and reputed eCommerce companies offer error-free functioning by employing the most advanced and best support-based application software. For instance, because online trading and commerce can happen at any time during the day, the support application of online shopping sites is capable of functioning accurately, and without any manual intervention.

This article was originally published at: http://www.apsense.com/article/how-to-choose-a-good-ecommerce-website-development-company.html

Top 7 reasons why shopping carts are abandoned

Shoppers abandon more than half of the shopping carts instances just before final checkout. This has reduced conversion rates to a large extent. If you want to boost sales and increase revenue, you would need to reduce shopping cart abandonment. You can hire a company that offerseCommerce shopping cart solutions to help with it.

Knowing why shopping carts are abandoned, and the problems that customers face, could help you device a method that helps reduce shopping cart abandonment. Here are some of the reasons why shopping carts are abandoned that you could investigate before you hire an agency that provides eCommerce shopping cart solutions,

1. High product costs:

People avoid buying when they find that the price of products no your website are high. They may know of alternate sources online that sell the same product at a lower price, so it is obvious they will not buy it from your store.

2. Long, complicated checkout process:

People visit your website, like some products, and then add them to their cart. However, they leave your store empty handed. Why? Having to navigate a complicated and time-consuming check out process that asks for a lot of information could be the culprit. So, make sure you create a simple one-page checkout.

3. Shipping issues:

Various shipping option related issues could also contribute to cart abandonment; like high shipping cost, slow shipping or listing the cost at later steps in the checkout process. For retaining customers, deliver it as soon as possible and offer either free shipping or keep shipping costs as low as possible. One of the most important tips here is to mention the shipping cost on the product page itself. If you surprise customers with high shipping cost while they checkout, most of them will leave your cart without purchasing.

4. Forced registration:

Most people tend to leave your store without purchasing when they are forced to register an account on the website. Most visitors find filling up huge forms and registering on a website annoying. So, if you don’t want to lose customers, it is advisable to allow guest check out.

5. Lack of payment options:

Most people have started buying online, but it is not necessary that all of them have started paying online. Few people choose to pay cash, and they will abandon cart if they do not find a ‘cash on delivery’ payment option. So, make sure you offer the maximum payment options possible.

6. Lack of product information:

Most visitors know exactly what they want to buy and they look for certain features in the product description. They will not buy a product if they do not find the feature they are looking for, mentioned in the description. So, make sure you use as much detail while describing products and provide images, features, benefits and specifications wherever possible.

7. The urge to look around:

Some people visit online stores to research products they are interested in and not with an intention of buying. They just want to have a look at products to check out the latest trends in market. This is one of the most common reasons for shopping cart abandonment.

Now that you are aware of some of important reasons that lead to cart abandonment, and determine that there are issues that you may want to resolve, it is recommended that you consult a professional eCommerce shopping cartsolution provider and get the issues resolved to augment your conversion rate at the earliest.

Top 4 tips for developing an iPad web application successful

We live in an age where mobile users outnumber those who use a desktop. We live in the world of mobile devices and apps. Websites are no longer sufficient for any business. An app contributes to the success of any and every business; irrespective of whether the app is a web app or a mobile one. This post is for things less talked about; web apps for tablets like the iPad. A web app for an iPad is an amazing idea, and you can get it built from iOS developers working at an iPad web application development company.

Although you hire professionals, there are a few things that you must know about web application development for iPad’s, so that you can keep an eye on the iOS developers that you hire and check if they are going on right path.

Here are some of the best tips for iPad web application development

1. Know your customers, understand their problems and begin with a goal designed to solve those problems

Before getting your iPad web app developed, you must think about your end users. Only if you know what problems they are facing, will you be able to come up with an app that can solve their problems. Come up with an app that your customers cannot do without, and you have won a major battle. In short, you must know your targeted audience before the development process begins, irrespective of whether you are building a business app or an iPad game.

Ask yourself the following questions:
Who will be my end users?
What are their problems?
How can my app solve their issues?

Always remember that you will find it very hard to get an app that can serve everyone. So, narrow down your target audience and focus on them first.

2. Jot down your design ideas

It is always a good idea to draw out your design first. The best thing about designing an app for iPad is that the efforts and time spent proves worthwhile. An app makes use of a highly visual medium, and you can make it look really pretty. However, make sure you keep the end users and their problems in mind while designing your app. Another great thing is that, you will not have to worry about cross device and cross browser compatibility because, if the app works well on your iPad, it is going to work on others too!

3. Know the constraints

You must know some of the most common limitations of an iPad if you want a web app to work well. Some of the limitations include no flash, no mouse cursor and no CSS fixed positioning. Moreover, scroll bars will not act as you expect them to! Also, there are high chances of height and width issues when using frames.

4. Use your Fingers

The most important difference between browsing your laptop or desktop and browsing an iPad is that, you can use your fingers to browse on the iPad. However, some of the best ways to optimize website on iPad is to redirect users on the basis of device or browser, set viewport size to adjust content, use different style sheets for portrait and landscape mode, use iScroll and make use of ‘Add to Home Screen’ button. Use HTML 5 and CSS 3 to optimize the users experience on the iPad.

Every professional knows the step by step process they need to follow when developing web application for an iPad. However, keeping the points mentioned above in mind, will help them develop a better app. So, in order to get the best app make sure you share these tips with the web development company you hire.

3 tips to build an engaging eCommerce application

In this tech savvy world, it is easy to get an online store built. All you have to do is hire a company that provides eCommerce application development services and discuss your requirements with them. However, building a mobile app for your store is not that simple.

When you invest time and money into eCommerce application development, you would expect that the app you get should be worth it. You would want that your app should be amazing enough to engage shoppers for longer periods, and possibly convert them into customers.

While the process of developing an eCommerce application is quite easy, there are certain points that one should keep in mind, to ensure that the final product is an engaging one.

Here are some of the most important tips and tricks to build an engaging eCommerce application

1. Simple and convenient:

Gone are those days when people are attracted to anything that looks gaudy. Today, simplicity is the ultimate sophistication. People like clean and simple designs irrespective of whether it is on a website or a mobile app. So, if you want customers to use your app for longer time, make sure you create one with a simple design. 

Convenience is one of the most important factors to consider when building a mobile app, especially for an online store. Customers visit your store with the intention to buy something. Make it easy for them to find products they are looking for. Include elements like advanced search functionality, proper bifurcation of products into relevant categories, filtering and sorting options as well as an easily visible add to cart button are but a few of the elements that help shoppers find products quickly. Avoid using pop ups, as they distract customers and annoy them the most.

2. Emulate your website: 

Although you do not have a mobile app, yet it is obvious that you would have a website for your store. Therefore, if you already have a website and are now planning to get an app, the trick is to imitate the design of your website. The most important reason behind this is ‘to not lose your existing customers’.
It is easier to earn new customers, but tougher to retain existing ones. So, if you don’t want your existing customers to go away, you must mirror the design of your website into your app, so that your existing customers who have been purchasing from your website, don’t get lost in your app. Make them feel comfortable using your app and give them a delightful browsing experience.

3. Live chat

Live chat is one of the best ways to engage customers for a longer time while they use your eCommerce app. Many shoppers have queries while making a purchase, and appreciate getting solution to them before placing an order. You can provide your customers with instant solutions using live chat. This will not only increase customer engagement, but also increase conversion rates.

You could also incorporate other elements like social media, personalization, easy checkout, blogging and newsletters to name a few, to further engage customers while they use your app.

Now that you are aware of some of the most important elements that could help you engage the customers using your eCommerce app successful, remember to share the points mentioned above with the eCommerce application development company you plan to hire to develop your eCommerce app.