Major Benefits You Reap After You Redesign Your Website

If you are running an online business, you should appreciate how important your website is to all your operations. This is your greatest business asset, and as such, it requires constant monitoring and optimization to meet the set objectives. Your website’s design determines the ease of navigation, site load speed, user experience, conversion rates and many other things. A website redesign is thus one the best ideas to optimize the performance of your online business.

According to Soasta, a single second added to the loading speed of your website can cause sales to drop by up to 27%. A similar study shows that 38% of internet users stop engagement with a website if the layout is unattractive. 47% of users use web design as a way to determine the credibility of a company. These are just a few of the reasons that support your collaborating with an established web design company who can redesign your website. If you are curious about how such a redesign could influence your business, keep reading.

The Impact of Website Redesign on Your Business

Any decision you take should have a positive impact on the overall objectives of your online business. Redesigning a website is not a very popular project due to the time and resources required. As the person responsible for selling the idea to the higher office, you need to have all your facts available at your fingertips. Some of the web redesign benefits you should cite in support of this project include:

1. Increased Search Visibility

The internet marketplace is highly competitive and millions of companies compete for the same customers. Staying ahead of the competition requires that your website maintain a high visibility on search engines. You need to invest in the best SEO techniques for this to happen. A web redesign is one of the most important SEO decisions you can take and the results are almost instant.

A refreshed website precipitates a gradual rise on search engine result pages (SERPs) for the keywords you target. This is because web redesign touches on key SEO factors including backlinks, mobile responsiveness, frontend code, content structure update, while repairing any technical hitches that exist. All these factors make it easier for search engine crawlers to find and index your web pages. Your target customers will find it easier to locate your content on search engines after a website design revamp.

2. Growing Site Traffic

When you launch a new website, targeting visitors is possible and they come quickly. This attraction to new things is what drives the internet marketplace. With time however, your visitors will get tired of a monotonous design. It is important to remember that in this highly competitive marketplace, new websites launch every day and your competition is redesigning their platforms in order to capture new users.

A revamped website instantly attracts new users and retains those who were almost jumping ship. If your business is losing customers rapidly, it is time to rethink your website design. Shoppers love new experiences. Irrespective of how solid your old web design may be, you need to refresh it to spur more interest.

3. Increasing Conversion

One of the main objectives of an online business is to achieve high conversion rates. Most businesses find this objective hard to attain due to growing competition. If your website has been around for some time, it is time you redesigned it to increase conversion. Working with an experienced web design company on this project allows you to implement new technologies that lead to better conversion.

You will boost conversion rates on your website by making it easier for visitors to navigate and find the product they need. Other features that you can incorporate into the web redesign include call-to-action (CTA), better product description, NAP (name, address and physical location) for local SEO, addition of video content, live chat and many others. All these features help the customer to complete the purchase journey.

4. Building Trust

Earning trust in the online market is not easy. Your business has to work hard for it. An occasional refreshing of your website is a way of building trust with customers, suppliers and anyone else who uses your site. A bland looking website turns away potential customers and turns away those who had already started engaging with you.

Internet shoppers are vibrant and full of energy and they want to engage with businesses that understand this fact. A web redesign shows your customers that you care about the image of your business and the experiences of your customers. Building trust will help your business survive the tumultuous world of ecommerce.

5. Boosting User Experience

According to a recent study, over 39% of internet users will close a web page if it takes long to load. This take similar action when they encounter poorly organized content or missing information. All these are problems created by poor web design. During a web redesign, a thorough review commences to identify such problems.

A web designer rectifies these problems during the actual web redesign. The end result is a website that delivers a greater user experience. Google lays a lot of emphasis on user experience and has initiated several projects to help websites achieve this objective. By offering the best user experience, you are able to win over new customers, build customer loyalty, boost SEO performance and increase conversion rates.

6. New Technology

It is easy to leverage the latest technologies in the industry when you work with a website design service in a web redesign project. Some of the great features that end up in your website design include interactive Maps, analytics, service widgets, social media widgets, CRM integration, and live chat. All these features play an important role in repositioning your business in the competitive world of ecommerce.

There are many advantages of working with a web design company on a website redesign. This project improves the usability of your site, boosts SEO performance, increase security levels for your website and help meet shifting customer demands. It is also a great opportunity to refresh your web content strategy, increase load speeds, improve web responsiveness for all screen sizes and make every web page mobile-ready. If you have not redesigned your website for years, you should talk to an established web design service provider today.

Are you Planning To Hire Magento Developers? Here Are Four Factors to Consider

If you are planning to take your business online, you have picked just the right moment to do so. Initially you see many analysts were skeptical about the place of digital shopping in the commercial world. Today however, every business is scrambling to get a piece of the internet market pie. According to a survey published by Big Commerce ecommerce is growing by 23% year-over-year and if your business is not already online, you are facing a gradual slide into oblivion. The same report shows that Millennials and Gen Xers spend over 6 hours a week shopping online. This is reason enough to increase your online visibility of your business with an ecommerce website. To real all the benefits of ecommerce, you need a powerful platform and Magento comes highly recommended. Well, how do you start with Magento ecommerce development? You need to hire Magento developers but this is not as easy as it sounds.

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How To Optimally Use Internet Marketing Services To Jumpstart Your Business

It is an irrefutable fact that the internet has revolutionized the world of business. There are many good reasons that support the fact that internet marketing is the future of commerce. Ecommerce is growing by about 23% year-over-year; with worldwide retail ecommerce sales slated to reach $1.915 Trillion by the end of 2017. As more businesses go online, the competition on the platform is getting stiffer and demands the use of better strategy to outsmart the competition in your niche. If your business is already online, you have to revamp your strategy by integrating the best internet marketing services into your marketing plan. To stay ahead of the pack, you would need to collaborate with an experienced internet marketing firm, to bring your marketing campaign to life. 

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How The Best Responsive Web Design Company Can Grow Your Business

If you plan to move your business online, you should come up with a strategy to harness mobile traffic. In 2016, Google reported that the number of people accessing the internet via mobile devices had surpassed those doing the same on desktops. This is one of the most significant developments in internet marketing. If your business is not prepared to exploit every opportunity that this trend offers, you risk sinking into oblivion. With mobile internet traffic hogging a larger share than desktop traffic, you need to start targeting mobile device users. There is no better way to do this than by adopting responsive web design (RWD).

What is Responsive Web Design?

Responsive Web Design or RWD is a unique and effective approach to web design, in which the pages of a website are designed in a way that allows them to adjust to fit the real estate available on the screen of any device. By collaborating with an established responsive web design company, you can have them build a website for your business that instantly adapts to the size of the visitor’s viewport. Whether visitors to your website use a desktop, a smartphone, a laptop, a Smartwatch or any other internet device, they will experience a similarly superior and seamless user experience across all these devices.

RWD helps enhance the user’s browsing experience by making it easier for them to access your web pages without the need to pinch or resize images manually. The web pages therefore become user-friendly. With smaller internet devices being launched every day, this type of web design will help your business increase its reach.

For responsive web design to work, a combination of flexible images, layouts, grids and CSS media queries are used to ensure that your website looks as good on smaller screens as it looks on a desktop.

Responsive Design vs. Mobile-Friendly Websites

When the number of people accessing the internet while on the go increased, business owners were forced to build two websites; a mobile-friendly website, and a desktop version to keep everyone happy. However, a mobile-friendly website did not look good when it was viewed on a higher resolution device.

This is the major difference between a responsive website and mobile-friendly website. Your responsive website looks the same on any screen irrespective of the resolution. There is only one set of code for a responsive website and what changes is only the way your site adapts to different screens.

Why Go For Responsive Web Design?

If you already have a mobile-friendly website, you may feel that a responsive website is a waste of resources. However, you are wrong. You see, the internet is volatile and you have to adapt with the times. Today, responsive web design is the trend and for many good reasons. Take a look:

1. Mobile is Growing

The numbers highlighting the growth of mobile in internet marketing say it all; Mobile search has grown by 500% in the past 2 years. But that is not all, 84% of shoppers use their devices to help them shop even while they are in a store. A similar report by eMarketer says that nearly 2.6 billion people (75% of shoppers globally) will use smartphones by end of 2018. These numbers highlight the need to provide the best browsing experience to the growing number of visitors who are most likely to visiting your website using mobile devices.

2. Excellent User Experience

A large number of mobile internet users are forced to abandon their browsing experience due to slow speeds and images that simply cannot load. Others are turned off by how the website appears on smaller screens. These issues are mostly the result of poor web design. Responsive web design solves these issues and creates a seamless and fluid browsing experience across all devices. You will give your visitors the optimal user experience and you can bet that they will keep coming back.

3. Google Loves Responsive Web

Google owns over 70% of search market share and you have to listen to what they say. Google has already stated that RWD is their recommended mobile configuration and even refers to this as the industry best practice. This design makes it easier for Google to crawl, index, organize content and provide a seamless user experience at the same time.

4. Cost Savings and Convenience

You only have a single responsive website to manage and this saves money. You will also save money on your SEO campaigns and other marketing strategies.

5. Better business Performance

Responsive web design offers a host of benefits for your business. These include:

• Lower bounce rates
• Improved customer loyalty through better browsing experience
• Higher loading speeds on all devices
• Increase sales and conversion rates
• Easy consolidation of analytics and reporting
• Improved search engine optimization (SEO)
• Gain a competitive edge in your industry

Working with an established responsive web design company gives your business a powerful boost. You will work with specialists who understand your business and who would design a website that is easy to navigate on any internet devices. This in turn boosts sales and conversion rates, increases brand visibility, boost ranking on SERPs among other benefits.

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Mobile internet marketing is big today. Although this fact may appear to be an understatement, it is not. It is more of an explosion, and people are feeling its shockwaves across all industries. A major shift in the industry came about earlier when mobile internet traffic surpassed desktop traffic. Every business owner will need to rethink their strategy in order to make use of these emerging opportunities that are coming about due to the mobile revolution. Building a mobile-friendly website is all-good but in the current business environment, it is not enough. The mobile internet market is very volatile and new technologies emerge every day. This calls for a highly adaptable online business model that one can adjust to suit emerging developments. In this article, we share about mobile app development, one of the important developments in mobile marketing.

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