6 Development and Marketing Musts for Mobile Apps Development

In this so very much actively-connected world, mobile apps are integral part of our daily life. Most mobile apps are easy to download, free and come with an exciting set of features. Developing mobile app is convoluted and most developers keep dabbling with the development process. Here in this article, we list down a few best practices to consider for mobile app development.

To start with, you need to have a plan as to why there is a need to develop a mobile app. Do some research and make sure you are not replicating an existing app.

Prioritize on the user experience:

An Iphone and Ipad Application Development require a superior user experience in terms of easy access and navigation of the app. The users of the app should feel comfortable and be able to load the app quickly. Moreover, the app should have fast-loading code and intuitive buttons.

Built-in features:

Your mobile application should have certain inbuilt features so that you can outperform other competitor apps. Features like contacts, GPS, camera, photo sharing etc. add into the bargain. It saves users time jumping from one app to another and at the same time, deliver enhanced user experience.

Measure the app analytic:

It is imperative to receive the feedback of the users about your app. Integrate analytics while Iphone and IpadApplication Development, so that you can monitor your app’s performance in the market. With app analytics you will get to know the increase in the usage of your app, the most popular feature people like using and the least used feature of an app.

Promoting at the right time:

Once the application is developed, it also requires proper marketing attention so that you can reach out to more and more prospects. Ideally as a best practice, promote the app to mobile sites, send a press release, blog on a technology form, attach a walk-through video alongside the forums and there is much more you could explore.

Convince users through reviews:

Try to approach users to review, once you are through with your Iphone and Ipad Application Development. Let customers provide genuine feedbacks and display the same on your download landing page. Improvise upon the negative feedbacks and shout about the same. Positive feedback and reviews will help in increasing the word of mouth publicity and in turn more downloads of your app. With reviews you will be able to create buzz, increase loyal brand advocates and create credibility in the market.

Register the app:

To avoid legitimate issues, make sure that the app is registered with your company’s name.

Mobile application development is really a serious affair and has a huge potential. With the above steps in mind, you will be able to not only develop the best app with a host of features, but also be able to market the same effectively. Make sure you best utilize the available market and help users with an innovative Iphone and Ipad Application Development.

The Do’s and Don’ts for e-bay store design

E-bay is one of the most popular online marketplaces to buy and sell goods and service across the globe. Most e-commerce companies resort to marketplaces like Amazon and E-bay for a better visibility of their products online. These marketplaces help e-commerce merchants to swiftly sell the products and expand their bottom lines.

Considering the popularity of the marketplaces, it is vital to have a professional eBay store design on your website. If you do not have the technical expertise, hire an agency that can help you with eBay store design and development. Whatever the case may be, consider the following best practices for designing eBay store.

Do’s

- Make your store design colourful. Use good contrast and eye-catching hues to decorate the entrance of your online store. 

- The background and content should be in sync with one another, so that customers can see   both the content and background colours. 

- Keep the brand consistency while decorating your online store. 

- Place the items that are new on the top, so that visitors get attracted with the new arrivals and consider buying them. 

- Include a professional store logo design so that there is a good first impression on the reception.

- Consider writing a good description about your store, in a way that it boosts credibility of your store.

Don’ts

- Avoid being too verbose on the store entrance.

- While you go into eBay store design and development, do not use many color combinations otherwise it might confuse the users.

- Do not use multiple fonts and unstructured hierarchy.

- Do not distract the users by adding a lot of interactivity and animations on the store.

- Don’t keep the unrelated items together otherwise it would be challenging to make out related products, which would also hamper the cross selling.

Ideally, hiring an agency that understands eBay store design and development in detail makes more sense. Agencies would be e-commerce specialists and they are well-equipped with the latest store design trends, current market and user expectations. Agencies have the creative and technical know how and the blend of it helps in designing and developing an eBay store that boosts the conversion and attract footfalls. Professional agencies make sure that the store is totally in sync with the corporate brand identity so that if similar designed is to be replicated for different sections of the e-commerce website, it can be easily achieved. 

Apart from these, agencies can work out on a host of other factors like listing popular items, removing the obsolete items, managing the store pages, creating a sales event, uploading the products with right description and high resolution images and also customize the product categories and manage the overall sales conversion from the nicely designed eBay store. They will also identify the best selling products and try to cross sell related products alongside. 

Remember eBay store design and development is a cumbersome task and if not executed in the right fashion, it can spoil your brand identity easily.

New E-Commerce Businesses that will make a mark in 2014

With an advance in the technology and growing competition in every business, there is always a need to carve a niche and E-commerce is not different than other businesses. There are certain kinds of business which are quite chewed and for new e-commerce ventures; there is a need to carve the niche.

So, here are a few profitable niches, an e-commerce entrepreneur can eye on.

Automotive Parts and Accessories :

With more and more brands coming up with new auto-mobiles, the automotive parts and accessories retail segment is a huge untapped e-commerce market. May be, you can start small and then escalate your marketing efforts to a new level. Automotive parts and accessories are difficult to obtain and in fact, if an e-commerce store resorts to one particular high-end model and sells the parts for the same, it would really provide value and help carving your own niche. Hard-to-find products help in increasing the online footfalls to your store. You can also take help of online marketplaces in making your products popular. An agency might able to help you E-bay store design or Amazon store design.

Hard-to-find Consumer Electronics and Accessories:

One of the most popular and hot-selling categories for online purchases remains to be consumer electronics and accessories. There are certain consumer electronics and accessories easily available on the online marketplaces or on competitor’s Ebay store design however; the new e-commerce businesses can find success by offering hard-to-find consumer electronics and accessories. Old video games, iPhone cases not readily available in the big stores, ancient electronics said to be obsolete along with their parts etc. can create a new room for selling it to the online audience.  

Right from the steam punk mobile phone cases to GPS-enabled dog collars, there is a lot more to stock when it comes to hard-to-find consumer electronics. 

Jewellery, Apparels and Accessories :

Online jewellery retail is picking up well. Get going with some unique products and accessories. Rather than selling the same bracelets, rings and jewellery on your store, try to sell handmade jewellery, vintage products with best in class craftsmanship and tactile designs. 

Hire an e-bay store designer or Amazon store designer who can arrange the products well off the shelf. Like Jewellery, apparels and accessories are mounting high in terms of online purchases. Check out for some unique most sought after apparels, not readily available on the competitors sites. It can be anything unique right from the belts, clothes, uniforms, piercing supplies or anything special.

Toys, Hobby Supplies, and Games :

During the 2013 holiday season, sales of toys and other related supplies grew by 13%. Selling specific supplies for children in terms of school accessories, toys, hobby supplies and games might boost your online presence. While venturing into this space, make sure that the toys and other supplies are durable, available for a wide-range of ages and not easily procurable from the mom and pop stores.

Wrapping it all up, venturing into an e-commerce business is certainly still a lot of fun provided you sell hard-to-find products and lure customers. Hire an agency or E-bay store designer for a better marketplace merchandising and appearance.

Top 4 e-commerce conversion myths to eliminate in 2014

Conversion is one of the most challenging metrics for most e-commerce stores. Conversion Rate Optimization is one of the key performance indicators and most merchants fall prey to various myths associated with conversion, while evaluating this metric.

So, which are the basic myths associated with conversion optimization?

Visitors like crisp content

Longer pieces of content on the web pages kill conversion. Well, let’s bust this myth. Customers and prospects like reading crisp content, but only crisp content might not work well for the pages that require long description.  An in-depth understanding might be required for a certain type of products off the shelf and if the same is supplemented with short descriptions, prospects might walk away and choose a competitor that demonstrates it more carefully. Long block of texts can only kill conversion if the content is not catchy. Try to format the long content into a story with bullet points, images, headings and links. Avoid labyrinths and scattered text for a better conversion with long pieces of content, Hire and e-commerce Development Company for your content needs.

Social proof boosts conversions

Certainly, social proof boosts conversion rates. Reviews and ratings integrated with social word of mouth make more customers easily however; it’s not a magic broom. Along with the social proof integration, an e-commerce store needs to win multiple other challenges to boost the conversion rates. Right from product descriptions, image processing, content marketing, SEO to store management everything counts to boost up the conversion rates. Some merchants feel conversion rate gets hampered due to improper calls to action. This might be true for some merchants but for most others, many different factors affect the conversion. To mitigate the challenges, consult an e-commerce development company.

Store’s success is measured through CRO

Conversion rate optimization is one of the vital KPIs for any e-commerce stores.  Conversion attracts ROI and expands the bottom line however; this is not the only vital metric an e-commerce store should eye on. There are various other important metrics like the loyalty ratio, recency, bounce rate, browser and resolution percentage, cross selling ratio, email capture ration etc. An ideal conversion technique should emphasis on all of these metrics and not just the pure conversion of prospect to a customer.  Some stores resort to a web application development company for various apps development enabling better customer experience and conversion. 

More the traffic better the conversion and ROI

Many stores partner with SEO companies to leverage on the website traffic. Most merchants feel that conversion is the byproduct of traffic, which is a myth. Let’s bust this myth. Traffic is certainly important to boost the conversion rate however; apart from the traffic conversion happens on repeat purchases and other factors on the site. Understanding the customers’ requirements and improving the product delivery, merchandising etc. might as well boost the conversion. Developing an app for easy checkout might shoot up the conversion rate too. 

Summing it all up, e-commerce conversion is vital and the base of growth, but do not have any of the above myths in your mind while aiming to grow your store to the pinnacle. 

How hiring an agency can boost up your e-commerce efforts?

E-commerce is the business of products. A standalone e-commerce store can’t sustain during the tough times. It is advisable to partner with a complete e-commerce solution provider to ensure long term expanded bottom lines. An e-commerce agency can help merchants of any size and shape with a host of services. So, which are these services that help shooting up your e-commerce ROI?

Hiring an agency for the below services might add value to the store’s success:

SEO
Search Engine Optimization is one of the back breaking and challenging task for most merchants.  With the regular updates by search engines like Google, it is vital to practice ethical SEO techniques at a regular period of time and be in the top of the search engine result pages. An agency that provides complete e-commerce solution might help merchants with keywords research, reporting and a lot more. Some of the modern boutiques also offer other services like content marketing so to ensure that the content is published in good sites and it in turn helps in generating traffic and boost the SEO efforts.

E-commerce Development
Apart from SEO, some of the agencies like QualDev also offer e-commerce development services to clients. Such agencies help the e-commerce merchants to develop entire e-commerce store with proper merchandising, technical support and e-commerce app development, if the client desires.

Email Marketing
Email Marketing is challenging process as it involves list building, campaign design, coding and automation. Modern day agencies help e-commerce merchants in setting up an email account in the ESP, designing the email considering email design best practices convert the design into HTML email and also shoot the campaign on behalf of the client. These agencies also ensure that the email is delivered in the inbox and it does not battle a poor open and click through rate.

Marketplace management
Agencies also help e-commerce stores manage the On-line marketplaces like e-bay and Amazon. They make sure that the merchandising is appropriate and the products continue to perform well across all the marketplaces.

Product uploading and Image Processing
Every month e-commerce stores have to upload new products to their store to ensure that the store attracts new eyeballs and updated with new products. Product uploading is a cumbersome task as it involves product name, description, delivery times, pricing strategy, high resolution images and a lot more. The agency can help merchants in converting low resolution images to high resolution images and upload products with right categorization and content. While writing content for products, these complete e-commerce solution providers make sure that the content is formatted properly and written in an informational way to boost sales.

Agencies can help merchants with a host of activities that are essential to run the e-commerce store successfully. Moreover, partnering with agencies will help e-commerce stores for all their operational, marketing and technical needs. If you too are expanding efforts on e-commerce development, hire an e-commerce agency that can pillar your store and customize the same as per your requirements.